Enhanced audience engagement determines the success of a corporate event. Active involvement of attendees makes your event engaging and interactive to drive the desired results that you had envisaged. Here are some salient points to ponder in order to make your event more productive and engaging. Focus on the Purpose All your event planning should…
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Diwali: Celebrate Safe with Creativity & Innovation
Diwali arguably is the most important and celebrated Indian festival. The festival season in the country culminates with Diwali celebrations. It signifies the homecoming of Lord Rama from 14 years of exile and after slaying the ten headed dreaded demon king, Ravana. As per the Hindu calendar, Diwali also marks the beginning of a new…
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Corporate Annual Day: Make it Exciting for Enduring Employee Engagement
Annual day of your company is a big day worth a grand celebration involving all employees. Most companies invite employees’ family members also to the annual day celebrations. Anniversary of your organization is a time to take a nostalgic peep into the past and look forward to the exciting future. It is also an occasion…
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Conquer The Demons With Constructive Creativity
Dussehra holds vital significance in Indian mythology with its overriding message of victory of good over evil. It all started with the kidnapping of Sita by Ravana, which triggered a series of edge-of-the-seat events and incidents, culminating in the killing of Ravana by Rama. Religious and spiritual significance apart, festivals have become great commercial opportunities…
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How To Organize A Spectacular Product Launch That Drives Sales
Over 30,000 new products are estimated to be introduced to the market every year and around 95% of them fail to make a mark. It is becoming extremely difficult for new products to make an impact as the market is getting flooded with products and services of similar features. In the absence of a strategic…
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How Corporate Video Can Help Promote Your Products
If you are keen to grow your online business, it is imperative that you should include video marketing as an essential tool in your marketing strategy. Nothing works better than a creatively crafted corporate video when it comes to wooing new customers and improving the engagement with existing customers. While videos are an effective marketing…
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How To Level Up Guest Engagement In Corporate Events
You host many corporate events throughout the year. Also you participate in many corporate events. The events can range from conferences attended by internal team members to events participated by external guests like customers, suppliers, and other stakeholders. Depending on the need, nature and demand, events are conducted at in-house venue or at external venue.…
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Raksha Bandhan: Celebration of the Bond of Love, Trust & Commitment
An idol made of clay when ceremoniously installed at a place of worship amidst chanting of mantras or prayers, it transforms into the image of God. Likewise, if a sister ties a simple piece of thread on the wrist of her brother, it becomes “Rakhi”, the symbol of the sacred sister-brother relationship. In the context…
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Why Internal Brand Building is Important for a Successful Business?
Internal branding is an important aspect for every company. Whether your business is small, medium or large, you should have a proper internal branding strategy. It can be a part of your overall corporate strategy to enhance your brand image, motivate employees, and raise the ambience of workplace. Let us examine some of the salient…
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The Perks of Participating in Trade Fairs
Beyond sitting in seminars and conferences, the emerging trends, globalization and evolving of market command, have raised the bar of exhibitions and fairs to amplify marketing and promotions of brands, products, and services. In fact, trade shows today act as a significant catalyst for business and trade development. What the guests hope for is a…
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