Digital Signage: What is it? In simple terms, digital signage is a custom-designed display of messages with graphics, video, and other content to attract attention and enhance the experience of consumers. As consumers are getting more and more used to seeing information on display screens of different sizes, a digital dimension to your signage will…
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Video, being a powerful content medium for telling stories, can greatly impact the success of your promotional drive and content marketing campaigns. Video serves as a link to connect with your target audience and build a healthy relationship. Statistics speak volumes about the significance of video in your content marketing strategy. Video content accounted for…
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Your product may be the best in its category. But unless you promote it effectively, not many people will know about it. You might have launched a top-notch website. But unless you promote it, your website will go unnoticed in the overcrowded internet bandwagon. Your products and online presence need to stand out from the…
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Your website or web page is a powerful sales and marketing tool for online businesses. To take maximum online advantage, you need to expand the visibility of your website. Increased website visibility means an increased possibility of existing and potential customers connect with your brand. Here comes the importance of search engine optimization (SEO). SEO…
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In today’s fiercely competitive scenario small businesses need to appear different and unique in the over-crowded digital landscape to survive and succeed. Your digital presence should be mobile-responsive and it doesn’t mean a website alone. Mobile-friendly Apps are all the more important today to connect with customers on-the-go. Not only customers, a user-friendly App enables…
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Brand equity is the value of the business name which consists of elements like profit, market share, company logo and tagline, visual elements, and consumer perception and recognition. Brand equity generates business for the company. Creative and innovative digital signage builds brand equity. Some salient highlights of branding using digital signage are: Enhances Customer Engagement…
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Individual or institution, everyone, and everything have a story to tell. What matters is the way you tell your story. In this era of communication explosion, the medium on which you tell your story matters the most. As we live in a world of moving images like cinema, TV, video, and Internet, sharing of information…
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In this time of slump in the market, social media marketing can help, especially small businesses, to tide over the crisis to a great extent. Let us take a look at the salient advantages of social media for small businesses to grow. Larger Audience It is estimated that more than half of the world’s population…
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Graphic designs play a key role in the modern competitive business environment. Be it a logo, brochure, website, branding, signage, packaging, or just your business card, designs that stand apart to create the first-time-right impression in the minds of consumers. As an impressive logo is a basic need to build brand identity, in this digital…
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The significance of social media marketing can be gauged by the fact that over 90% of all marketers say that their business exposure has increased with social media marketing. Irrespective of the nature of your business, products, services, and customer base, social media can help grow your business and build brand equity. Drive Target Audience…
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