Just being an also-ran on social media won’t break the ice for business. You need a structure and a clearly defined social media strategy that helps grow your business. Review your social media presence and if needed, acquire the services of a professional and dependable digital marketing company that can help to promote your brand…
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Customer expectations have changed drastically. Today’s customers consider buying a product, availing a service, or doing business as an entire ‘experience.’ Success of business to a large extent depends on the ‘differentiated experience’ you mete out to your customers. This experience includes your advertisements, marketing campaign, social media, and website. In this digital era, digital…
Continue reading How Signage Can Drive Brand Activation and Business Growth?

Innovative and creative graphic designs can capture attention, sell products and services, and open up new avenues of business. An innovative graphic design becomes an attractive image with creative blend of photography, illustration, typography and motion graphics. Some of the salient advantages of graphic design are: Cost Saving: Get the expertise of a professional and…
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If you are in business to gain and grow, it’s imperative to have a comprehensive video marketing strategy. Video has sidelined all other forms of media and emerged as the most preferred type of user content. An estimate reveals that 87% of businesses use video as a marketing tool, which is almost 25% increase over…
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There is no denying the fact that with its fabulous growth and popularity, social media has emerged as a most successful and effective channel for businesses unaffected by adversities like pandemic and lockdown. Social media marketing is the most viable, cost-effective and profitable option for businesses. Interact & Engage: While focusing on promoting your business,…
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Salient features that attract viewers to a website are creative design, easy navigation, and useful contents. Business viewers also look for product features, blogs, customer testimonials and website’s link to company’s social media account. User-friendly Website: Viewers prefer websites with a clear menu that provide faster and accurate access to the section they want to…
Continue reading A Functional Website Can Be Your Business Site

The answer is simple – with video marketing, it’s advantages all the way. As per an estimate, close to 80% of viewers recollect a video they have seen in the recent past. Video being mix of audio and visual, it creates deeper and long-lasting impact in audience facilitating easy recall of brand, product and service.…
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Covid-19 and the consequent lockdown has affected and changed almost everything, especially business and marketing, and paved the way for a helluva lot of new normal ways. The event management industry is one of the most affected victims of the pandemic. With in-person events out of question, virtual events are the new normal. Obviously, there…
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Mobile apps are no more the monopoly of big businesses. Today, in the fast changing global scenario, smaller companies are serving customers and getting much higher returns on their investments by leveraging the potential of mobile app. Active social media presence helps, but it is not enough. An app for your business is the bottom…
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It is rightly said that in the fast changing global market scenario, if you are not using digital marketing, you are a loser. Healthcare business is no exception. Especially for healthcare professionals, social media marketing can play an all the more vital role. Some tips: Awareness: Use social media effectively to raise awareness about health…
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