Till a few years back, investing in videos was considered a luxury meant for heavy-weight businesses only. In today’s rapidly changing digital era, video marketing and promotion are a must-have for businesses. The myth that video is expensive has been demolished. It is now an established fact that video, in fact, is cost-effective and more…
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The festive season has already heralded in India even as Covid-19 is tightening its grip across the country. Languishing under prolonged lockdown and consequential losses, the market earnestly looks forward to some relief during festivals. With reduced income, people are likely to go for only essential purchases. In this scenario, if you want to grab…
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You cannot afford to overlook the importance of graphic design in the marketing and promotion of the brand, product, or service. A professional and competent graphic designer deftly deciphers the deliverables of graphic design, which broadly are superior quality, visual appeal, and easy recall. Visual Appeal The quality and class of a graphic design is…
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Findings of a recent Google research report in India: • One-third of Indian population watches online video. • At an average of 67 minutes a day Indian users watch online videos. • The population of total online video users is estimated to cross 500 million mark by end of 2020. • In the first 45…
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Going by the current social media trends, it can be safely said that videos are already ahead by a few years. Popular social media platforms like Facebook and Instagram have started focusing more on content-rich video, not to speak of YouTube. Others are also falling in line with Twitter, Pinterest, and LinkedIn jumping into the…
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It is not an exaggeration to say that we cannot live without social media in today’s world. The emergence of social media as an indispensable part of our daily routines has opened up avenues for highly lucrative and effective digital marketing and promotion. Social Media Marketing Strategy You should have a clear social media marketing…
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Today, if you want to succeed and sustain in business, and if you want to attract new customers and retain existing ones, a functioning website is important irrespective of the size and stature of your business. Here are some of the key advantages of having a website. Online Search Greatly Influences Purchase Decisions It’s a…
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Congratulations! Your wedding is in the offing. The biggest day of your life. Make it equally memorable for your dear and near ones, and the guests. Today almost everything is technology-driven. A custom-made Wedding App with unique features gives that technology twist to your wedding, a never-before experience for all. By taking care of even…
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Just being an also-ran on social media won’t break the ice for business. You need a structure and a clearly defined social media strategy that helps grow your business. Review your social media presence and if needed, acquire the services of a professional and dependable digital marketing company that can help to promote your brand…
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Customer expectations have changed drastically. Today’s customers consider buying a product, availing a service, or doing business as an entire ‘experience.’ Success of business to a large extent depends on the ‘differentiated experience’ you mete out to your customers. This experience includes your advertisements, marketing campaign, social media, and website. In this digital era, digital…
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