It is rightly said that in the fast changing global market scenario, if you are not using digital marketing, you are a loser. Healthcare business is no exception. Especially for healthcare professionals, social media marketing can play an all the more vital role. Some tips:
Awareness: Use social media effectively to raise awareness about health related news and concerns. When it comes from a trusted source, people tend to rely on them, for eg: information on immunization, virus spread, prevention and dos and don’ts.
Caution on Misinformation: Unfortunately, there are miscreants out there to spread misinformation on health. This is a dangerous trend and spreads rapidly. To warn people about such misinformation also forms part of raising awareness.
Communication in Crisis: Now-a-days people depend more on social media than newspapers for latest news. In the Covid-19 crisis, many government health systems are using social media for effective healthcare communication, including sharing status updates and restrictions. Managing and communicating health information is not a mean task in a crisis situation.
Reply to Common Queries: Healthcare professionals can use social media platforms to answer common queries. A classic example is the Corona Helpdesk chatbot on Facebook messenger launched by government of India to share update information and dos and don’ts to prevent the spread of Covid-19.
Social media holds the potential for the healthcare sector to reach out to large consumer and patient communities. Healthcare professionals can leverage this social media marketing advantages with campaigns that are executed with multi-channel marketing strategies.
MATChBOX, a leading digital marketing company with over a decade of experience and expertise can help create the right social media marketing strategies aptly suiting your needs. Ours is a creative and innovative digital marketing agency known for its result-oriented services to clients. Let us join hands. We are waiting on the other side of your phone.
