A clear and progressive video marketing strategy enables you to keep up with the changing and latest trends and stay ahead of the competition. Not only that, video marketing has many more sparkling benefits.
Conversion Rates Shoot Up
People like videos and they expect to see videos on your website and social media pages. Content-rich, engaging and short videos are watched with interest, remembered, and recalled. Video triggers the curiosity of the viewer and they search more about your business. This will result in more leads and higher conversions.
Search Engine Rankings Soar
Videos can help your website and landing page to rank high on the search engine. When a viewer spends more time on your website or blog page, it enhances the chances to get higher rankings. Videos can keep a viewer glued to your online page.
Enhances Customer Connect
Videos facilitate your company to strengthen its relationship with existing customers and forge goodwill among potential clients. It depicts the live testimonials of customers speaking highly about your brand and business can create a strong connection with your target audience. Videos induce emotions with lasting impact and you need to leverage this factor by making them creative and content-rich.
Users love to share videos than texts and other forms of online posts, thereby taking user engagement to much higher levels. Apart from shareability, videos evoke highly positive and widespread word-of-mouth publicity. Thus, your audience becomes the ambassadors of your brand and products.
Boosts Brand Visibility
Enhancing brand awareness is an integral part of every marketing campaign and nothing can do it better than creatively crafted videos. Through videos, you can better narrate your story, value systems, and quality. A couple of minutes of video, a perfect mix of audio and visuals, can create lasting impressions than a thousand words.
Video marketing yields a better return on investment (ROI). Making a video is cost-effective as it is a one-time investment for a long-term return. Videos elicit much more leads and conversions than other modes of campaigns.
MATChBOX is a leading corporate video-making company with over 11 years of experience and expertise. MATChBOX has full-fledged teams like content developers, scriptwriters, graphic artists, videographers, and digital marketing experts. With all the video ingredients under one roof, we have pioneered making creative and innovative corporate videos.
Contact us for your requirements for result-oriented corporate videos.