In marketing campaigns, nothing works like a video as it has the unique edge of eliciting instant success with long-term business potential. People of all age groups, irrespective of geographical distinctions, love to watch short videos.
Entertainment and education apart, videos influence purchase decisions more than any other form of promotion. As users spend more time on their smartphones, the significance of the video marketing campaigns in business promotion becomes more compelling by the day.
Some of the salient benefits of video campaigns are:
Videos attract the attention of the audience easily and forcefully than texts and other methods of campaigns. Marketing and promotional videos increase brand visibility and awareness. This facilitates the generation of leads and turns leads into prospects. The prospects are bound to become loyal customers.
Creatively crafted video content can enhance the SEO standing of your business and brand. Optimized videos significantly enhance your chances of appearing on the front page of Google search. This leads to a multifold increase in your SEO visibility and accessibility.
Capture Viewer Emotions
Emotionally engage with viewers through innovative video campaigns. The creative and innovative portrayal of emotions can make your video viral and build an emotional connection with viewers.
Promotion, Generation & Conversion
If you are launching a new product or service with complex characteristics that are hard to explain, a video campaign makes things easier with perfect audio and visual effects. Videos using animation technology can work wonders in the promotion (business), generation (leads), and conversion.
Longer Shelf Life
Videos have a longer shelf life than other forms of advertising. In the case of print media and television/radio campaigns, you have to invest every time. Whereas, you can use the same video again and again if needed with relevant modifications.
The vast majority of businesses using videos as a significant tool in their marketing campaigns vouch that videos get them the best return on investment (ROI). Its repeat use makes videos a more cost-effective and profitable campaign proposition.
MATChBOX, a leading corporate video producing company, has over 11 years of enriched experience and expertise.
MATChBOX has a full-fledged setup including creative content developers, graphic artists, and experts for videography, editing, and mixing. Being a prominent digital marketing company, MATChBOX knows how and where to position/post your video on the online platform.
For making creative corporate videos and innovative promotional videos, get in touch with us. We are keen to join hands with you.