Individual or institution, everyone, and everything have a story to tell. What matters is the way you tell your story. In this era of communication explosion, the medium on which you tell your story matters the most. As we live in a world of moving images like cinema, TV, video, and Internet, sharing of information through text and static imagery have become passé.
Especially for marketing and promotion, video is the preferred tool. Creative corporate video with innovative content has become an essential element for businesses today. Some of the salient advantages of video are:
The marketplace is already overcrowded with cut-throat competition. Unless you have something innovative and creative to offer, your voice will be lost in the din. Here comes the importance of video. Viewers would prefer to click and watch a video on your website or social media page than having to read through the text. This creates a direct connection between viewers and your business which could lead to real sales and revenue.
Enhances Brand Visibility
The creative corporate video showcases your company’s brand with your corporate message which will remain imprinted in viewers’ minds. This enriches customer engagement and brand recall which will tilt their purchase decisions in your favor.
Viewers tend to share the video they like which enhances traffic to your site. A video that depicts powerful branding with a clear message attracts more traffic, ultimately resulting in more conversions; thus getting you better ROI.
Video enables you to use the trending keywords that are associated with your business and video content. This helps drive traffic to your website resulting in a spurt in your search engine optimization (SEO). As you post more creative and engaging videos, they improve the search rankings and thereby improve the visibility of your website. More traffic to your website means more potential to generate inquiries and conversions.
Leverage the Social Media Edge
The popularity and usage of social media are increasing by the minute. People just can’t resist the temptation to ‘view, share and forward’ creative videos with meaningful content. Make and post regularly videos that entertain, engage, educate or tell interesting stories, and see how they are viewed, shared, and spread like wildfire on the social media landscape. Remember, your corporate videos about your brand and business stand to fetch you the best returns with an increase in sales and profits.
MATChBOX is a leading digital marketing company with over a decade of experience and expertise in corporate video production. If you would like our expert advice on making creative and innovative corporate videos for your business, please get in touch.