Why Internal Brand Building is Important for a Successful Business?

Internal branding is an important aspect for every company. Whether your business is small, medium or large, you should have a proper internal branding strategy. It can be a part of your overall corporate strategy to enhance your brand image, motivate employees, and raise the ambience of workplace. Let us examine some of the salient benefits of a streamlined internal branding.
Signage Experience that Boosts Brand Image

Engaging and effective signage elevates the environment. Understandably you may not have the in-house resources for creating quality signage. Therefore, the best option is to get the services of a creative branding/signage agency and brief them about your needs. Ensure that the agency takes the entire responsibility of designing, creating and placing signage at strategic spots within the factory/office premises.

The signage could be:

Way-finding/Directional
Informative & Engaging
Corporate Vision & Mission
Brand Values/Philosophy
Safety & Health
Inspirational
Motivational
Targets & Achievements
Events & Celebrations
Important Announcements

Employee Motivation

Of course your employees are familiar with the company’s brand, but most of them are not likely to be aware of the brand philosophy and branding guidelines. Elegant display of branding guidelines and philosophy within the premises will facilitate employees to feel proud of the brand for which they are working. Systematic directional signage will enhance the working environment and motivate the workforce which will positively impact their productivity. While you drive brand building campaigns amongst your external stakeholders, internal brand building is also equally important. Customers by and large are interested in your product and its performance, whereas your own people will get inspired by the values for which the brand stands.
Companies do float several reward schemes for employees like best performance, best attendance, best Kaizen and so on, on monthly, quarterly, half-yearly, and yearly basis. It is a great idea to display the pictures of current reward winning employees with relevant description. It will cost you peanuts but will have a mountainous impact raising employee morale. It will also lead to a healthy competition among employees as everyone will vie for the reward and have their picture displayed. The net result will be motivated employees and increased productivity.

Internal Signage – Great First Impression

For the customers and other visitors to your premises, smart and innovative internal signage creates the best first impression. Ensure that the internal directional and way-finding signs are visitor friendly, directing external guests to the precise place within the premises. If the visit to your premises is pleasant, the visitor will cherish the experience, and of course, your brand. Most likely they will spread positive words about your brand.

Vision, Mission, Values & Goals

Every company worth its salt laboriously defines corporate vision, mission, values and goals. But how many of the employees remember and recall these holy corporate verses at any given time is anybody’s guess. Display them prominently in the office and factory premises and see the positive difference. Within a matter of days or at the most a few weeks, majority of the workforce will memorise their company’s vision, mission, values and goals. For best impact and understanding, display vernacular versions also.

Motivational Signs

Posters containing inspirational quotes with visual appeal on the bulletin board, reception area, conference hall or canteen have the power to raise employee morale and positively impact their performance. Select a few quotes which are moving, motivational, and worth remembering and repeating. It is important to change the inspirational quotes at regular intervals to refresh the mood.

Safety Signs

No industrial premise is totally free from workplace safety hazards. These could be electrical safety, fire safety, and accident prone areas etc. Suitable safety signs should be placed at such locations with warning, precaution etc.

Health Signs

It is a great idea to showcase simple but useful health tips that are applicable in daily life. For example, you can display tips about healthy food and good eating habits in canteen area. With the pandemic threat not fully over, posters depicting tips on prevention and precaution can be put up at prominent spots. It is very important that you should ensure that these tips are not mere hearsay, but reliable and authoritative. This will send out the message that the company really cares for its employees.

Cost Efficient Goodwill Booster

Internal branding and signage may not generate direct revenue. But considering its positive impact on employee engagement and enhancement of your corporate goodwill and reputation amongst external visitors to your premises, the significance of internal branding is beyond compare. Internal branding is a one-time investment for long term benefits. In case of any subsequent change or modification, it can be carried out at minimal cost. A professional branding and signage company can expertly do the job. Good quality internal branding/signage give an elegant look and feel to your premises inside out which cannot be counted in coins.

MATChBOX, The Branding Expert

MATChBOX is a leading total communication solutions providing company with expertise and experience in indoor and outdoor branding for 13 years. Our branding experts understand your specific needs and come out with customized branding solutions. With its teams of creative graphic designers, visualizers, content developers, and digital experts, MATChBOX is better equipped to provide effective and result driven branding solutions. We are just a call away.

 

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