Why Should You Update/Upgrade Your Website

A website is the best and most cost-effective platform to promote your brand and business. Just having a website is not enough. The key is designing and developing it. Equally important is keeping the website updated and upgraded with contemporary look and feel.
Visual Appeal: People consider website as a reflection of your organization and the first impression matters the most. A website with a professional look and loaded with useful information is regarded highly by viewers. Like the design, it is important to keep the contents also updated and outdated contents removed.
Mobile Responsive: “Go online” on smartphone while on the move is the global trend for most of the users. If your website is not mobile-friendly, it will become obsolete. The dire need of the hour is to update your website to make it mobile responsive.
Using Calls to Action: The feature of call-to-action (CTA) can convert users to customers. A CTA link placed on your website can drive prospective customers to become leads. Your CTA needs to be highlighted on your landing page prompting visitors to complete the desired action.
Evaluating Effectiveness: An assortment of online tools are available to measure the effectiveness of your website including conversion tracking and user recordings. For this, you need a professional website with contemporary look, feel and features.
Compelling Content: With an attractive design and layout your website creates the first impression. But useful content is what prompts the user to spend time on your website, know your business in detail, visit again and refer it to their contacts. Unique and recent content is the most important factor that determines the effectiveness of a website.
Website Drives SEO: Website update is a key factor to maintain your search engine rankings. Websites with latest content are considered most relevant to users by search engines. Even rich contents, if not updated for years, are considered redundant by search engines.
Speed Matters: Loading time of your website is a major element for people to stay on or leave the site. If your website takes more-than-usual time to load, identify those elements slowing it down. Update by removing or resizing them. Image optimization can also increase the speed.
In conclusion, remember that website promotes your business 24/7. So, nurture, nourish and beautify it with fresh outfits and updation so that your website remains a constant source of promotion, lead generation and conversion leading to enhanced revenue.
MATChBOX is a leading digital marketing company with over 11 years of enriched experience in creative website designing. Apart from digital experts, we have full-fledged teams creative content developers, innovative graphic artists to design result-oriented websites or revamp existing websites. Contact us for all your digital and website related needs.