{"id":1874,"date":"2017-06-27T10:27:00","date_gmt":"2017-06-27T10:27:00","guid":{"rendered":"http:\/\/www.matchboxindia.com\/?p=1874"},"modified":"2017-06-27T10:27:00","modified_gmt":"2017-06-27T10:27:00","slug":"difference-between-seo-and-sem-matchbox","status":"publish","type":"post","link":"https:\/\/matchboxindia.com\/blog\/difference-between-seo-and-sem-matchbox\/","title":{"rendered":"Difference Between SEO and SEM – MATChBOX"},"content":{"rendered":"

Apart from conventional means, doing business online has become the norm of the day. \u201cOnline business\u201d is convenient and easy to transact, both for the seller and buyer. More importantly, promotion of business online can reach out to enormous potential customers far and wide. SEO & SEM, both are part of Inbound Marketing<\/strong> that can attract more web users towards your website. Here we try to clear the confusion with regard to SEO & SEM by explaining both in detail.
\nSEO (Search Engine Optimization) is the process of improving web pages so that your website ranks higher in search engines for targeted keywords. It is an effort which aims at increasing rank of a website or a web page. SEO is the most popular form of SEM (Search Engine Marketing) to improve the volume and quality of traffic to a website using search results.
\nIt is important that your customers find you on the first page of Google search results. SEO helps to create strong presence on search engine. Get the best out of this activity, by assigning the task to a digital marketing agency<\/strong> with experience and expertise.
\nWhy SEO is important:<\/strong>
\n\u2022 It makes website easily accessible over web
\n\u2022 It increases visibility of the website
\n\u2022 It facilitates increased traffic to your website\/web page
\nSome tips for SEO:<\/strong>
\na. Content creation \u2013 attractive, effective & useful
\nb. Share the content with keywords on social media platforms
\nc. Avoid using duplicate content. Instead, make it different every time
\nd. Link building
\ne. Design an effective and user-friendly homepage
\nFactors responsible in SEO ranking:<\/strong>
\n\u2022 Content 45%
\n\u2022 Links\/Social Media 45%
\n\u2022 Other factors 10%
\nSEM is a form of internet advertising which uses search engine results for the promotion of a brand or website. It is a paid advertising. Google offers advertisements on search results pages through Google AdWords. SEM functions with the help of Google AdWords. Google has the highest market share in SEM.
\nWhy SEM?<\/strong>
\n\u2022 Quick win
\n\u2022 Good targeting
\n\u2022 Conversion reporting
\n\u2022 Low wastage
\n\u2022 Competitive
\n\u2022 Strong acquisition
\n\u2022 Branding
\n\u2022 Easy to segment
\n\u2022 Reaches to mass
\nSearch engine marketing focuses on keyword marketing or pay-per-click advertising. The advertisers are now willing to pay for clicks, the higher the ranking for advertising, higher the traffic.
\nAdvertisers prefer to choose the SEM strategy because creating a SEM account is easy and can build traffic quickly. The shopper who uses the search engine to find information tends to trust and focuses on the links showed in the results pages. However, some online sellers do not buy search engine optimization to obtain higher ranking, but prefer paid links.
\nMATChBOX, a leading advertising and promotion agency<\/strong>, has expertise, experience and resources to effectively manage all online service. With its innovative and effective online solutions, clients regard MATChBOX as one of the most reputed digital marketing agency in Indore<\/strong><\/span><\/a>.MATChBOX has a team of Google AdWords certified experts who help to get higher ranking and the best results for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apart from conventional means, doing business online has become the norm of the day. \u201cOnline business\u201d is convenient and easy to transact, both for the seller and buyer. More importantly, promotion of business online can reach out to enormous potential customers far and wide. SEO & SEM, both are part of Inbound Marketing that can…
Continue reading Difference Between SEO and SEM – MATChBOX<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nDifference Between SEO and SEM - MATChBOX - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matchboxindia.com\/blog\/difference-between-seo-and-sem-matchbox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Difference Between SEO and SEM - MATChBOX - Blog\" \/>\n<meta property=\"og:description\" content=\"Apart from conventional means, doing business online has become the norm of the day. \u201cOnline business\u201d is convenient and easy to transact, both for the seller and buyer. 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