{"id":410,"date":"2013-09-10T17:09:48","date_gmt":"2013-09-10T17:09:48","guid":{"rendered":"http:\/\/matchboxindia.com\/?p=410"},"modified":"2013-09-10T17:09:48","modified_gmt":"2013-09-10T17:09:48","slug":"10-reasons-to-advertise-your-product-and-service","status":"publish","type":"post","link":"https:\/\/matchboxindia.com\/blog\/10-reasons-to-advertise-your-product-and-service\/","title":{"rendered":"10 Reasons to Advertise Your Product and Service"},"content":{"rendered":"<p><strong>1. Show off:<\/strong> There is an old saying, out of sight, out of mind. So to be in mind always the product needs to be in sight.<br \/>\n<strong>E.g.:<\/strong> Madhuri dixit was out of sight for a long time, as she got married. She comes back with film &#8216;Aaja Nachley&#8217; after a long time. Many of the audience fail to recognize her in the very first promo of the same film.<br \/>\n<strong>2. Target:<\/strong> The product is not worth, if it does not reach the target audience. Advertise to let them know the importance of the product.<br \/>\n<strong>E.g.:<\/strong> Many films didn&#8217;t get the proper response due to the lack of promotion and fails to hit the target audience on time. But later they may get a very good recognition as the story is worth it. To name few are Bam Bam Bole, Stanley Ka Dabba and BOL.<br \/>\n<strong>3. New add-ons:<\/strong> By a prior advertisement, new customer&#8217;s attention will shift towards the product that will result in adding it to their shopping lists too.<br \/>\n<strong>E.g.:<\/strong> Colgate toothpaste with salt (Namak wala) didn&#8217;t exist few times back. But now it is added to the shopping list of many customers and is a new concept to get noticed too.<br \/>\n<strong>4. Feel good:<\/strong> Advertise to make the existing customer feel good. It really feels good when you see the product you use on the television ads and hoardings<br \/>\n<strong>E.g.:<\/strong> Advertisement of Nissan sunny car emphasize on the proud feeling a user goes through when the product he\/she use get recognized in public.<br \/>\n<strong>5. Plant idea:<\/strong> Develop and present users with an idea, through advertisement, that can only be solved by buying the product.<br \/>\n<strong>E.g.:<\/strong> promotion of Maruti Ertiga in film &#8216;Mere Dad Ki Maruti&#8217; creates an idea of gifting it to the son-in-law and is carried on by many users.<br \/>\n<strong>6. Desire:<\/strong> Make the customer feel desire to own the product, by an appealing advertisement.<br \/>\n<strong>E.g.:<\/strong> Advertisement of the Tribhovandas Bhimji Zaveri jwellery showing the granny of a young girl teaching her the tactics to get attention from her husband creates a desire in every girl to have the same necklace.<br \/>\n<strong>7. Persuade:<\/strong> With the help of a persuading ad, place the product in customer&#8217;s mind in such a way that the product becomes a generic name for the similar products.<br \/>\n<strong>E.g.:<\/strong> Maggi, Nirma, and many other brands have become the product itself. It was a 2minute noodles from Maggi, Now sunfeast&#8217;s maggi (yippee noodles) is also available.<br \/>\n<strong>8. Educate:<\/strong> An advertisement with some social message creates a very different impact on the customers. They will get educated, know about the options available in markets along with something needed to know but was ignored.<br \/>\n<strong>E.g.:<\/strong> Jaago re theme of Tata Tea gives a social message for the importance of ladies in life. Female customer feels connected to Tata Tea.<br \/>\n<strong>9. Finish:<\/strong> Add a emotional, logical or ethical appeal to the advertisement. Motivate them to take the action, to buy the product.<br \/>\n<strong>E.g.:<\/strong> Advertisement of Dairy-milk, Coco-cola, Airtel, CSR with the emotional appeal are very well connected with the users. They buy it because they see emotion in it.<br \/>\n10. Win: In the world of competition to win the race you need to advertise. A product can&#8217;t win if they don&#8217;t know there is someone to compete with them.<br \/>\n<strong>E.g.:<\/strong> Bournvita and Horlicks come up with new ads frequently to give each other a tough competition. A step lost will be a big setback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Show off: There is an old saying, out of sight, out of mind. So to be in mind always the product needs to be in sight. E.g.: Madhuri dixit was out of sight for a long time, as she got married. She comes back with film &#8216;Aaja Nachley&#8217; after a long time. Many of&hellip; <br \/><a class=\"more-link\" href=\"https:\/\/matchboxindia.com\/blog\/10-reasons-to-advertise-your-product-and-service\/\">Continue reading <span class=\"screen-reader-text\">10 Reasons to Advertise Your Product and Service<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Reasons to Advertise Your Product and Service - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matchboxindia.com\/blog\/10-reasons-to-advertise-your-product-and-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Reasons to Advertise Your Product and Service - Blog\" \/>\n<meta property=\"og:description\" content=\"1. 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