{"id":6713,"date":"2020-07-08T17:18:43","date_gmt":"2020-07-08T17:18:43","guid":{"rendered":"https:\/\/www.matchboxindia.com\/?p=6713"},"modified":"2021-03-22T11:43:21","modified_gmt":"2021-03-22T11:43:21","slug":"how-signage-can-drive-brand-activation-business-growth","status":"publish","type":"post","link":"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/","title":{"rendered":"How Signage Can Drive Brand Activation and Business Growth?"},"content":{"rendered":"<p>Customer expectations have changed drastically. Today\u2019s customers consider buying a product, availing a service, or doing business as an entire \u2018experience.\u2019 Success of business to a large extent depends on the \u2018differentiated experience\u2019 you mete out to your customers.<\/p>\n<p>This experience includes your advertisements, marketing campaign, social media, and website. In this <a href=\"https:\/\/www.matchboxindia.com\/digital\"><strong>digital era<\/strong><\/a>, digital signage can positively impact your brand\u2019s retail experience.<\/p>\n<p>Some of the salient signage benefits are:<\/p>\n<h2><strong>Communication Edge<\/strong><\/h2>\n<p>Be it indoor or outdoor, signs are your brand\u2019s most conspicuous communication. Customers tend to make assumptions about your business based on the quality and charm of your signage. Your brand visibility enhances significantly when outdoor signage is supplemented with way-finding indicators.<\/p>\n<p>This attracts repeat business as well as new customers. Remember, poor signage can dissuade customers.<\/p>\n<h2><strong>Competitive Edge<\/strong><\/h2>\n<p>Creative signage helps your brand to stand out among others. This first impression gets you the much-needed competitive advantage resulting in customers choosing your business over your competitors. Unique signage on the front-fascia can draw more customers to your store.<\/p>\n<h2><strong>Cost-effective<\/strong><\/h2>\n<p>More than a way of finding a solution, signage is one of the most economical marketing tools. Your exterior signage can also serve as a round-the-clock marketing campaign throughout the year. You can modify the signage with creative inputs from time to time at a minimal cost. Thus your brand becomes more recognizable resulting in customer loyalty and long-term relationship.<\/p>\n<h2><strong>Incremental Business<\/strong><\/h2>\n<p>If placed in the right location, creative and unique signage can draw more new customers, who are otherwise loyal to other brands. Such incremental sales can lead to substantial business growth.<\/p>\n<h2><strong>Brand Recognition<\/strong><\/h2>\n<p>More brand visibility means enhanced brand awareness which can influence people\u2019s impression and attitude towards your business and the end result is increased revenue. Exploit the signage advantages to successfully drive your brand recognition conveniently and economically.<\/p>\n<p>MATChBOX is a leading provider of <a href=\"https:\/\/www.matchboxindia.com\/\"><strong>Total Marketing Communication, Event &amp; Digital Solutions<\/strong><\/a> with over ten years of experience and expertise in creative branding and signage solutions.<\/p>\n<p>Our creative and design teams have the requisite expertise to provide complete indoor and outdoor branding and signage solutions to clients.<br \/>\nWe would love to hear from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer expectations have changed drastically. Today\u2019s customers consider buying a product, availing a service, or doing business as an entire \u2018experience.\u2019 Success of business to a large extent depends on the \u2018differentiated experience\u2019 you mete out to your customers. This experience includes your advertisements, marketing campaign, social media, and website. In this digital era, digital&hellip; <br \/><a class=\"more-link\" href=\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/\">Continue reading <span class=\"screen-reader-text\">How Signage Can Drive Brand Activation and Business Growth?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Signage Can Drive Brand Activation and Business Growth? - Blog<\/title>\n<meta name=\"description\" content=\"Signage is still a relevant way to advertise products of services of a business, although not every physical advertisement is now as effective\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Signage Can Drive Brand Activation and Business Growth? - Blog\" \/>\n<meta property=\"og:description\" content=\"Signage is still a relevant way to advertise products of services of a business, although not every physical advertisement is now as effective\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-08T17:18:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-22T11:43:21+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/matchboxindia.com\/blog\/#\/schema\/person\/274a1719bb81a28a9b476808ef564887\"},\"headline\":\"How Signage Can Drive Brand Activation and Business Growth?\",\"datePublished\":\"2020-07-08T17:18:43+00:00\",\"dateModified\":\"2021-03-22T11:43:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/matchboxindia.com\/blog\/#organization\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/\",\"url\":\"https:\/\/matchboxindia.com\/blog\/how-signage-can-drive-brand-activation-business-growth\/\",\"name\":\"How Signage Can Drive Brand Activation and Business Growth? 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