Every company needs a strong way to communicate with the people in that actually talks to them in order to build great reputation among the crowd and a connection with the people. In many cases, the people know the name of a company but are found clueless when are asked about the products and services offered by the company. This limits the success of the organization on a huge level.
In a country like India, an organization is considereed to be successful when public feels a connection with the company. When they communicate their vision and mission, the values with the people as well as their own employees, it builds a strong sense of understanding among them.
There are many ways to communicate, share ideas and information but what do you do when there is a large crowd to be addressed? When you cannot physically visit people but you need information to be circulated on a large scale? Videos. The idea of corporate video production was introduced in pre 1970s to make the process providing information interesting and understandable to huge crowds. These were bulky reels used inernally as informative videos or internal communication videos such as safety demostrations, onboarding etc.
In the present day, the corporate or company videos are used for the same reasons and many more. Since it reaches a large number of audience, it is important to ensure good quality and a clear message. This video serves as the voice of the company and hence clear and precise message should be formatted using the video content strategy. A messy video affects the image of the company and can end up questioning the reliability of the firm.
Here are a few things to keep in mind while creating a corporate video:
1. Having a clear goal: Before the production process begins, the team should ensure that they have a clear goal in mind. Having a clear goal makes the rest of the process much easier and smoother. Without a clear goal, the video production process has a high chance of being filled with errors. A clear purpose and goal sets a direction for the rest of the procedure.
2. Identifying the target audience: It is always important to know the consumer of the content, the audience that the content is targeted towards should be able to understand and comprehend the message that the video is trying to convey in the way that the producer of the video is intending to. There are many factors to be considered while curating the target audience for a video. The most important factors are age and gender. Different age groups prefer different types of content.
3. Presize and Consize content: In the recenet years, people have gotten really used to consuming short form content and they now lack the willingness to focus on long and detailed content. The audience ends up getting bored and losing interest if the content is too long and boring. Therefore, The content for the corporate video should be written precizely and should not be too long. It should have elements that catch the attention of the public and keep them hooked.
4. Budget Control: We can have great ideas in our heads but while bringing the ideas to life, we neeed to have a practical approach along with a creative approach. Based on the ideas and resources available, the corporate video production cost should be analyzed, each expense should be docmented. This helps with a well informed smooth flow of the money.
5. Prioritizing Ideas: Sometimes, we end up deviating from the primary purpose of the video while brainstorming ideas, this can lead to a blurred vision and can affect the quality of the results. A huge rush of ideas can sometimes bring the creative team to a list of really productive plans but only if these ideas are organized properly based on the need and preferences of the project in hand.
6. Risk Assessment: While working on projects, it is normal to face challenges, the team should be prepared for potential challenges in advance. These challenges can be related to scripting, post production, Software crashes etc. All the potential risks should be assessed in advance and a plan to deal with these challenges should be made.
7. Understanding Regulations: Most good videos require shooting at different locations and in order to shoot at a different location you need to research locations relevant to your shoot and you should visit them once in advance. If it is an open are it needs to be ensured that it is not a private property. All the necessary permissions should be taken and documented well prior to the shoot. All the rules and regulations should be followed and it should be ensured that the shoot.
8. Call to Action (CTA): Call to action is an extremely essential element in any type of script. It refers that one element in the script or the content that persuades the audience to take action for the firm. For examle, if a corporate video is being produce with the purpose of recruiting fresh talent and new people, The video needs to have elements that attract people and there needs to be one special element that is strong enough to not let the audience resist from taking action (which is to apply for the role in this case)
Creating a corporate video is a process that requires a lot of creativity, precision and an eye for detail. That is why, here at MATChBOX, we have a team dedicated to create the most cost effective, quality efficient and eye catching corporate videos, just for you. Take your firm’s marketing to the next level.
Contact MATChBOX, an Integrated Event Management and Communication Solutions Providing Agency.
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