Whether birthday, graduation, wedding anniversary, or any other occasion, celebrations are integral part of life. Celebrating together with dear ones strengthens the bond. Corporate celebrations are special occasions that build an emotional connect with the organization, instill team spirit and bonhomie among the workforce. We spend much of our lives at workplace. To a large extent our identity and culture are influenced by our workplace and the brand we work for. Thus organizations are focusing on building a conducive corporate culture which the employees can be proud of so as to constantly motivate and keep their morale high.
Engagement is the buzzword. And celebrations are the best ways to enhance employee engagement and turn them truly loyal to the company. Birthdays, personal achievements, festivals are normally celebrated in-house with limited fanfare. Of course, these celebrations strengthen employees’ emotional connect with the company. However, the entire workforce look forward to large-scale celebrations, often organized at lucrative outdoor venues.
When celebrations become a part of corporate culture to consistently engage employees, it produces wonderful results in terms of employee loyalty as they feel proud to be identified with the brand. Such an organizational culture also helps attract and retain employees and their productivity increases abundantly.
Some of the typical corporate celebrations are:
- Annual Day / Foundation Day
- Employee Recognition / Long Service Awards
- Major Achievements / Milestones
- Family Get Together (company-wide / department-wise)
- Team Building Activities
Here are a few elements that can add value and help turn the event more engaging, motivating and enjoyable.
Visual Story Telling
Based on the nature and purpose of the celebration, you can create a principal theme, which can well be aligned with your corporate vision, mission, and values. Accordingly you can develop the storyline and content to convey the message succinctly to your people. The message you convey should invariably highlight the contributions of employees so as to inspire them. You can hire the services of an integrated event management company that can handle the entire gamut of concept to conclusion event execution including creating theme apt to the occasion.
Pre Event Hype
Start promoting the event amongst your workforce a few weeks in advance. To start with, you can release creative and innovative teasers to build pre event excitement, and gradually reveal the theme and the event. Keep up the momentum with mailers and by putting up banners within the company premises. An event management agency with expertise in copywriting, content developing, and graphic designing can exercise this activity also.
Videography
Visual communication impacts your target audience deeply. Whether it is internal communication or external, the current trend is to communicate through videos. Let your communication for event promotion be interspersed with short videos as well besides mailers and banners. This will avoid monotony and enhance the hype. It will be a great idea to make and screen a detailed video at the event visually depicting the reason for the celebration. Employees will love to watch video particularly if it shows has their pictures. Ensure that your event manager has expertise in corporate video production, which makes your task easier as you don’t have to liaison with a separate agency for making video.
The Venue
Obviously, if it is a large scale event you will look for an external venue. Ensure that the venue appeals to all. A unique venue in itself is an attraction for people to throng. You don’t have to spend time visiting several venues and compare pros and cons. Outsource the task to your event organizer to shortlist the venues fitting to your needs and budget, and you can select the right one. Location, accessibility, ambience, and amenities are the vital factors to be considered in choosing the venue. Also ensure that the venue is spacious enough to conveniently accommodate your audience.
The Celebration
You can raise the engagement levels by organizing other means of entertainment, apart from the core agenda of the celebration, depending on the profile of attendees. For example, if it is a family gathering, you can make special arrangements for entertainment and activities for children like games, rides, big jumping bouncy, magician, tattoo artist, and live cartoon characters. All age groups like a selfie booth branded with the event theme. Last but not the least, the quality of the food served can make or break your party. Go for a sumptuous, but balanced feast and it will make your event a mega hit.
The MATChBOX Event Experience
MATChBOX is a top event management company in Indore providing integrated corporate event solutions since over 13 years. Being a total communication solutions providing company, MATChBOX has all the relevant services under one roof – creative copywriters and content developers, graphic designing, digital marketing, corporate videos, branding/signage and specialized printing. With MATChBOX you literally get concept to conclusion event execution service. We are adept at creating event theme, event promotion, venue selection, event execution, and post event engagement.
The 1000+ Event Expertise. Simply Matchless!
MATChBOX is credited with the envious experience and expertise of executing over 1000 corporate events pan-India including for multinational clients. From large corporate conferences to annual day celebrations, you name it, MATChBOX has done it all. We turn each event an experience to cherish.
Contact MATChBOX for customized event solutions.
For Further Enquiry, please contact: 9300388832, 9508544444