You heard it right. You also would have watched an online video about a product of your interest. Has the video influenced your purchase decision? Most probably, yes. Even if your answer is ‘no’, the visuals you watched must be still remaining etched in your mind. It is estimated that as against reading about a product, four times more consumers prefer to watch a video about it. That’s the power of video for marketing and impacting existing and potential customers.
Some of the salient benefits of corporate video are:
Attracts More Web Traffic
Nothing illustrates the significance of corporate video for online business better than the latest estimate that videos constitute two-third of all online traffic. Clearly, if you are serious about increasing your online sales, you must include video marketing as a must-have ingredient in your marketing strategy. To go by the estimate, a video posted on your website attracts 75% more traffic. The more the traffic, the more the leads, conversions and sales. When the results start coming in you will realize that investment in video is one of the most profitable options.
Enhances Your SEO Rankings
A creatively crafted corporate video is likely to be shared widely on social media platforms. Thus the reach and influence of your video increases manifold. You may be aware that Google loves video. Creative and innovative corporate videos help your brand rank high in search engine results. Today, people prefer the short route, especially in the digital space. Videos are the best means to reach out to your existing and potential customers, and this is possible when you rank high in search results. Remember, your competitors are already there. If you want to be ahead of your competitors, use more and more effective and compelling corporate videos.
Brand Building
It is said, and rightly so, that seeing is believing. Watching an appealing video enhances the reliability and credibility of your brand in the minds of your target audience. Videos create an emotional connect with the viewers. The message conveyed through videos must have a lasting impression. You can take the help of a professional corporate video production company to make your videos viewer oriented. As more people watch more of your videos, your brand gets etched in their mind and when a need arises, they will recall your brand and consider it.
More Clarity, More Content
Ensure that your videos are short and crisp, and at the same time interesting, enjoyable and insightful. Business decision-makers prefer online video as it imparts maximum information in shortest time, that too with more clarity. Your products and services can be better showcased in a short video than many pages of text. While telling stories of your brand, products and service, let your videos also tell the great stories of your customers which will inspire and connect better with audience.
Better ROI
Nobody is in business for charity. Everybody wants the best possible return on their investment. It is rightly so to survive and succeed in business. To succeed and grow in business, one needs to focus on increasing sales and thereby revenue. Marketing and promotion determine business growth to a great extent. Online promotion has proved its power as the most effective means of promotion. As we have already seen, in online space nothing works better than video marketing. Corporate videos with meaningful contents get you the best return on investment (ROI) in terms of garnering leads, conversions, brand building, and thus contributing to revenue growth.
Cost Efficient
Engaging and extraordinary corporate video production is not that expensive, as you may think of. A newspaper advertisement is a one-time investment, and it is not cheap. Whereas, a video has longer shelf life as it can be used repeatedly at different platforms. You can post the video on your website and social media pages. Viewers can watch the video anywhere anytime. If the video is good enough, it gets “shared” and “forwarded” multiple times. The same video can be used for other occasions like in meetings with clients and other stakeholders. You can also modify the same video at a later stage, if needed. Thus, video production is one of the most cost effective options for online promotion.
Make It Mobile Friendly
In this era of smartphones, people love to watch videos while on the move or as per their convenience. Ensure that your videos are mobile friendly. As new features are introduced to mobile phones by the day, people are going for the latest models more frequently. The number of mobile users are increasing rapidly not only in urban but in rural areas as well. Thus, mobile friendly videos have enormous potential to promote your brand and business.
Make It Creative & Innovative
The digital landscape is overloaded with videos of all hues. Therefore, unless your video stands out, it is not going to make any headway for your business. A creative and innovative video production company is capable of analyzing the current trend, especially in your business segment and comes out with unique and innovative ideas to create videos that go viral. The video production agency tells your story in a viewer-friendly manner with attractive graphics, visuals, and background music.
The MATChBOX Video Expertise. Simply Matchless!
Video marketing strengthens your online presence while building a concrete and effective bond with your existing and potential customers. The personal touch thus generated leads to increasing your conversions.
MATChBOX is a leading total communication solutions providing company with over 13 years of expertise and experience in corporate video production, digital marketing, graphic design, branding/signage, event management and specialized printing. We have end-to-end video production expertise – shooting, mixing, editing with relevant graphics and meaningful contents. Hundreds of corporate videos crafted by MATChBOX stand testimony to its creative and innovative edge. Join hands with us for all your video needs; we are just a call away.
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