Nowadays advertisements are everywhere, albeit in different forms and styles, sometimes calling our attention to a YouTube video or attracting to a uniquely titled blog article. Surely, we have no escape from advertisements. Amidst this flood of advertising, many of them being negative, content marketing presents a perfect prospect for your business to connect with your customers and benefit from it.
Remember, customers are curious and they extensively search for the product or service they wish to buy. Content marketing comes in handy here as it drives sales by presenting the right information customers are looking for.
The advantages of content marketing are many. Let us examine some of them.
The Content Advantage
Everybody knows that Google prefers quality content. High-quality content provides the best search experience to users. In organic search, traffic to a website is strengthened by content marketing. With meaningful content, your business gets a preference to appear prominently in searches.
The main objective of attracting more website traffic is to boost sales. Potential maiden buyers are not easy to get convinced. They go through the entire gamut of the buying process before making a decision. The size and price of the product decide the length of the buying process. For example, the process is instant for a small item (viz. a pack of toilet soap), whereas for larger products like a fridge, TV, or car, the buying process will be longer. Whether the process is quick or longer, people normally go through three steps. They are: knowing the product/service, considering and comparing with other brands and finally the decision. With structured content marketing, you can help your likely buyers in these steps by providing them what they are looking for. Customers often end up deciding in favor of your brand.
Longer Audience Engagement
Existing and potential customers consider good content as positive experiences and they are sure to come back seeking more. Engage with them and feed them more meaningful content; it will create a positive impression about your brand which in turn, will convert most likely, to sales.
The More the Traffic, the More the Connect with Audience
When you post original content, it influences conversions as your viewers remain connected with you. In the case of blog content, prefer to use unique images instead of stock pictures to bring in more traffic and enhance conversions. Include CTA (Call-to-Action) as an integral part of your content to give directions to the user on the next step.
Stable and better quality content will positively impact your SEO activities. The better your content, the better the chances of your business assuming more visibility online. This will create trust and credibility in your business among your audience. With a well-defined content marketing strategy, your business will continue to grab a higher SEO ranking.
Boosts Brand Image
High-quality content coupled with enhanced visibility, thanks to higher SEO rankings, will boost your brand building. Your brand will be considered as a symbol of tried, tested, and trusted. Also, your content should convey the right answers to questions of viewers which will showcase you as an expert in your field and your brand reputation will further strengthen.
Rapid Growth in Social Media
If a customer likes the content posted on your social media page, he is likely to become your brand ambassador, often without you knowing of it. As your contents attract more ‘likes’ and ‘shares’, your social media followers will grow instantly. Thus your brand and business widen their reach far beyond your expectations and, in the process, will follow more leads and conversions.
Over the past decade or so, content marketing has proved as the most cost-effective digital marketing strategy. All it needs is expertise in developing quality content. Better still, hire a dependable digital marketing agency that can understand your business requirements, develop quality blog content and handle efficient content marketing for your brand. It is bound to pay rich dividends in the short, medium, and long run.
Maintain Consistency in Content Quality
Quality of content is what makes or breaks your content marketing strategy. Keep on improving the quality of content. Ensure that your audience is not getting bored with the monotony of content. Give them variety, at the same time without deviating from the main purview of your business. It is important that variety should come naturally and not just for the sake of it. A creative content developer can keep your audience captivated with innovative content.
More Leads & Better Conversions
There is no doubt that good quality content influences purchase decisions. These are incremental businesses as in the absence of content marketing these customers are unlikely to consider your brand. Besides, the CTA feature in your content will lead to generating more leads for your product/service.
Queries on Service Answered Easily
Customers do have a uniform set of general queries and doubts about after-sales service. Your customer service team can compile a list of such most common queries with likely add-on queries. Post a blog or a series of blogs featuring these queries with satisfying answers. Most customers will automatically find these blog posts containing answers to their queries. Or when a customer raises such a query, your service team can direct them to these blog posts. Remember to revise and update these “Q&A” posts periodically, as over a period of time customer queries are likely to change with changing scenarios and technology. However, exclusive queries, other than the common ones, need to be replied to individually.
The Content Edge for Sales Team
Like service, in the purchase planning stage to customers will have queries and your website may not have satisfying answers to all of them. Answers to such queries are important factors influencing purchase decisions. Your sales team can repeat the process, as you adopted in the case of common service-related queries and answers thereof. Post suitable content containing sales-related common queries and answers as blogs on your landing page and social media platform. Thus, content marketing plays the role of the most productive salesperson for your brand; and it goes unabated 24/7.
Content Marketing Strategy
Before embarking on content marketing, you must form a well-defined and practical content marketing strategy, considering the nature of your business, your target audience, and your business objectives. It is a good idea to look at similar online activities of your competitors and ascertain the pluses and flaws. This will enable you to design a flawless and result-oriented content marketing strategy.
MATChBOX is a leading digital marketing company with more than 11 years of enriched experience and expertise, especially in content marketing. We have innovative visualizers, creative content developers, graphic designers, and digital experts. Let us join hands and embark on the most productive and successful content marketing for your business.