How Corporate Video Can Help Promote Your Products

If you are keen to grow your online business, it is imperative that you should include video marketing as an essential tool in your marketing strategy. Nothing works better than a creatively crafted corporate video when it comes to wooing new customers and improving the engagement with existing customers.

While videos are an effective marketing strategy, it is important to know what style of video to use, and where and when to share or distribute. A professionally made video may look great, but if it is not marketed in the right way or to the right audience, it won’t serve your purpose well.

A corporate marketing video ideally constitutes a particular style with a determined goal or focus, such as to increase brand awareness, attract new leads, share useful information to consumers, or showcase a brand, product, or service. Ultimately, marketing videos can be categorized into three main types.

Let us examine the most common types of video content.

Corporate/Branding Video

brading signage

A professionally produced corporate video serves as a cornerstone to enhance your brand image. It can play a key role in explaining your brand message and corporate values with the audience.  The branding film establishes an emotional connection with the consumer by helping display the company not as a faceless entity, but as a physical identity consisting of a philosophy, corporate culture and behavior, an appealing design, and other characteristics that embody your brand as a whole. Essentially, the corporate branding film should speak to your target audience like the protagonist in a feature film, and in a manner that helps the viewers to emotionally connect and identify with your company’s message. Corporate branding films are best displayed on your company website, but can also be distributed through social media and video marketing platforms. You can also tie your branding video to related promotional events to further increase brand awareness.

Product Video

A product film basically highlights the features and benefits of your product or service. You need to creatively and interestingly explain how your product is superior, add value, and benefit the users, better than similar products in the market. Remember, video is a highly effective tool to generate leads and convert them into actual sales. Over 80% users are estimated to be influenced by videos in their purchase decision.

Testimonial Video

A testimonial is the confirmation by the customer about his experience with a product or service. Written testimonials are passé. Live testimonial videos by actual users of your product are the best way to influence new customers. Let the users share their experience how your product is better suited for the purpose and benefitted them.  A testimonial video by a user is regarded as much more authentic and credible than a written testimonial. Share such videos on your website, social media platforms, and screen them in customer meets. Make the video as realistic as possible, at the same time enjoyable, for maximum impact on audience.

Process Video

Videos showcasing your facilities including the advanced technology deployed, production process, quality checks, and other processes can add to the corporate image, credibility and trustworthiness of your products. This will positively impact the purchase decisions of your existing and potential consumers.

Assembling/Troubleshooting Video

If your product requires assembling or any sort of fitting by the customer, you will of course, attach a pictorial illustration to be given to the buyer at the time of delivery, often in the form of user manual. You can go a step ahead and explain the procedure in a more user-friendly manner through an explanatory video which your customers will certainly appreciate. Similarly, people will love if you can provide a do-it-yourself video of simple troubleshooting to help the customer in case of bottleneck. Animated video will make it more attractive.

CSR Video

One of the primary objectives of video marketing is to build awareness about your brand and enhance your corporate image. If your company is actively involved in corporate social responsibility (CSR) activities, showcase them through videos and post on your website, social media pages and screen at appropriate occasions. This will go a long way in imprinting strong positive images of your brand.

Creativity & Innovation

All said and done, what matters in a marketing video is content and how captivatingly you create to capture viewers’ attention with perfect mix of color, background score, movement and visually engaging images. Creativity and innovation is the key in crafting a compelling corporate video.  To make most of your video marketing investment, hire the services of a professional and experienced video production agency that can understand your objectives and craft creative and innovative corporate videos that will stand out from the crowd.

MATChBOX, a leading total communication solutions providing company, has over 13 years of experience and expertise in corporate video production. Over the years MATChBOX has made hundreds of corporate videos of all genres – corporate video, product video, process video, educational/training video, testimonial video, event specific video, and many more. You name it, and MATChBOX will come up with the perfect video solution that produces result. As an integrated agency, MATChBOX is equipped with exclusive teams for event management, visualizers and content developers, digital marketing, graphic designing, branding/signage and specialized printing. With everything under one roof, MATChBOX is better poised to fulfill your needs with creative and innovative video solutions that perfectly suit your purpose and pocket.

Team MATChBOX is just a call away.


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