Digital Signage: What is it?
In simple terms, digital signage is a custom-designed display of messages with graphics, video, and other content to attract attention and enhance the experience of consumers. As consumers are getting more and more used to seeing information on display screens of different sizes, a digital dimension to your signage will make a big difference.
Customers Prefer Self-Service
Consumers nowadays, especially in malls and superstores, prefer to do things on their own i.e. pick items and move on, instead of waiting for someone to direct them every time. User-friendly in-store signage with the relevant information should be in place which will make the customers feel comfortable while making purchases. If the customer enjoys the experience, they will come back for their next purchase. It is also most likely that they will refer your store to their contacts.
Rapid Change of Display Possible
If you have a chain of stores at different locations and want to make changes in your display, digital signage allows you to change all the displays across the chain at the same time from one remote location. This feature can come in handy when you are introducing new products, launching new schemes, offers, etc.
Uniform Brand Identity
Digital signage helps enhance the visibility of your brand, consistent across all locations. People will remember and recall your brand when a need arises in the future. Attractive signage uplift your brand visibility automatically grabs the attention of viewers facilitating recall resulting in curious passers-by turning into loyal customers.
Grab Attention of Larger Audience
Digital Display can attract the attention of onlookers also, apart from the in-store experience. Digital signage is more powerful than other means of the display – the power of motion. Because of this advantage, digital signs grab an estimated 400% more views than static signs.
MATCHBOX is a leading Total Communication Solutions Providing Company with specialization in the areas of creative Digital Signage, Branding & Marketing, Digital Marketing, AV Films, Graphics Designing, Specialized Printing, and Events. We have over 11 years of enriched experience and expertise in designing and creating Digital Signage.
We have in-house capability for creative content development and visualization. MATChBOX is a one-stop-shop for everything in Digital Signage. Just give us a call for your digital signage needs.