How to Craft Creative and Compelling Corporate Videos

Corporate videos are an important tool for businesses of all sizes to promote their products, services and brand messages. As the digital age continues to progress it is important for companies to have an online presence. Every company today has a website and social media channels where they are constantly putting up content to drive sales. Video is an engaging medium that can help companies to get their message across in a clear and concise manner. In this essay, we will go through the key elements of creating a great corporate video.


The very first step to creating an engaging and impactful corporate video is to define the purpose of it. Business goals are important to keep in mind throughout the process. Define the audience that the video is targeted towards. A corporate video aimed at potential investors, for example, would have a different tone and messaging than one aimed at potential customers or employees.

Next, the concept of the video has to be decided upon. This should be in line with the purpose mentioned earlier. It can be a story-based video or one with a more straightforward concept. The style of the video has to be chosen carefully based on the content. If the content is of a more serious or emotion-inducing nature, a more elegant and serious style may be more effective, as opposed to a more playful and humorous style.

Once the video concept has been decided upon, the script has to be prepared. It is important to keep in mind that a video script should aim to draw in the audience within 10 seconds of playing it. Corporate videos should get right to the point and hold the audience’s attention. The script also has to be tailored to the audience it is aimed at, so the messaging can be easily understood and absorbed.

After the script has been crafted, storyboards or animatics can be created to plan the visuals of the video. This will give the producer and creative team a clearer idea of what will be needed to execute the video. Once storyboards have been approved, the video shoot can begin.

The production aspect is a crucial step in creating an effective and successful corporate video. The production company will have access to the latest equipment and techniques to ensure that the video quality is high and aesthetically pleasing. The video shoot should be carried out by a team of professionals who take the time to understand your brand and messaging.


During the video editing process, the footage is put together to create a great-storytelling experience. The goal is to create a polished video that effectively gets the message across to the audience. It is important to note that the choice of music and sound should complement the visuals and enhance the storytelling experience, so that it creates an emotional response within the audience.

Once the final video is approved, it can be used on a range of platforms. It can be uploaded to social media channels, company websites, and even shown during events and presentations. The distribution of the video should align with the target audience and messaging.

It is important to track the success of the video after it has been released. Metrics such as engagement rates, view counts and comments can indicate the effectiveness of the video. This is an important factor for making changes and amendments in the messaging in future corporate videos.

To conclude, creative corporate videos are an essential tool when it comes to promoting your brand in this ever-evolving digital environment. They provide a great opportunity for businesses to communicate with their stakeholders in a unique and engaging way. The key to creating an innovative and effective corporate video is to keep the messaging clear, have a great story or concept, an aesthetically pleasing production and to keep the audience in mind all the way through the process. The successful promotion of a corporate video can lead to increased brand awareness and profitability.

MATChBOX – Corporate AV Specialist

MATChBOX, a leading total communication solutions providing company, has 14 years of enriched experience and expertise in making corporate AVs. Besides Corporate AV, our expertise include in other relevant areas, viz Event Management, Branding & Signage, Graphic Designing, Specialized Printing, and Corporate Mercandising. We have creative graphic designers, visualizers, content developers and copywriters to write most meaningful, effective and captivating video scripts. Over the years, we had made hundreds of various types of corporate videos for a vast spectrum of national and multinational clients. You just feed us your need and brief details, and Team MATChBOX will come out with the best and complete corporate video solution, even beyond your imagination. We are keen to join hands with you. For all your corporate video needs, Team MATChBOX is just a call away.

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