PACKAGING REDESIGN

A packaging redesign is often the first lever that marketers pull when they are either new to a emblem or opposite a trading challenge. If all additional goes wrong, redesign the wrapping and slap a “New Look. identical Great Taste” burst on it. From my time at procedure, I wise that packaging conceive, when finished…
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Advertising – A catalyzer for consumers' never-ending hunger of wants

“A good Advertisement is one which sells the product without drawing attention to itself”, an interesting and apt-to-Advertising quote by David Ogilvy, makes the purpose of advertising even more clear and concise. Before jumping to why advertising is done, it is essential to understand what is advertising. Advertising is all about “persuasion”. It is the…
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