Redesigning website is an important task and no business entity with an online presence can afford to overlook it.
Website Redesign:
Why It’s Essential & How It boosts Your Digital Marketing
Redesigning website is an important task and no business entity with an online presence can afford to overlook it.
Why Website Redesign?
It is worth considering website redesign at every two-three years to update and upgrade in tune with changing technology trends as also your increasing business needs. Some of the salient reasons that necessitate a website redesign are:
- Give a modern look and feel at par with latest technology
- Incorporate new products/services, business developments, diversification etc.
- Branding updates
- Enhancing mobile responsiveness
- Integration with the organization’s social media platforms
- Updates in corporate structure
The reasons for website redesign may vary depending on the nature of your business. However, the core reasons to go for website revamp for any business could be, to provide a better user experience, generate more leads and higher conversion rates.
Main Benefits of Website Redesign
Every online activity is ultimately aimed at promoting brand/business and generating revenue. Creating a website is no exception. Once a website goes online, it needs to be nurtured and nourished with updates, upgrades and redesign, as explained above. Now let us look at some of the main benefits of website redesign.
- Today’s tech-savvy users expect flawless performance of your website. Mobile responsiveness of a website is taken for granted, which attracts maximum share of traffic. More the traffic, more the chances of generating more leads and conversions.
- While redesigning website you get the opportunity to create a result-oriented content management strategy.
- Keyword based SEO activation attracts more traffic to your website. Website redesign is the ideal time to incorporate trending keywords and phrases to your website content so that your website features.
- Contemporary look and feel of your website creates the first impression among viewers. Users would not be enthusiastic to engage longer if your website design looks obsolete and resolution unimpressive. A successfully redesigned website gives a smooth overall experience and users would love to engage with your brand online very often.
- Speed of website is a criterion that Google considers in ranking what to return on the search engine results page. A revamped website displays pages faster, thereby getting higher position in Google ranking.
- With the threat of hacking hovering in the air, informed online users are concerned about the security of the website they are using or intend to use. Website redesign is the ideal time to ensure that security measures are in place for your website.
When to Go for Website Redesign
ideally one should seriously consider website redesign in every couple of years or so, to be in tune with the changing times and developments. Still, there are certain signs that signal that your website is due for a redesign.
Dropping Leads & Conversions
In case of a consistent drop in online leads and conversions, ascertain the reasons. Most probably, you can trace back the reasons to unattractive website design, slow page loads, outdated contents etc. If so, it is high time that you considered a website revamp.
Not Engaging Visitors
If you have meaningful blog posts, insightful videos, graphics and other contents, and still fail to attract traffic or traffic is dwindling consistently, the problem lies with the website. It is a clear indication to go for a redesign.
Obsolete Technology
In the digital space technology is changing by the day. Is your web pages are slow in loading? Is your website design outdated? Look around and see what is happening. Instead of following the trend, set a new trend and let others to follow you. A professional and creative digital marketing agency can give you a truly trendsetting website design.
Rankings Slow Down
It is estimated that over 90 percent of people start their online experience using the search engine route. Also, vast majority of them won’t spend time going beyond the first page of search results. It is therefore all the more important for your company’s ranking to appear on the first page itself. At the time of website redesign you can opt for new paid and organic SEO strategies so that your website gets high rankings on SERPs.
Mobile Responsiveness
Now-a-days almost all the users search online on their smartphone while on the move or anywhere anytime. Thus mobile responsiveness has become a pre-requisite for website, social media pages and anything and everything on the digital space. Users would not consider your brand/business if your website does not smoothly loads on their mobile device. You can address this aspect while redesigning of your website.
The MATChBOX Advantage
MATChBOX is a complete communication solutions providing company actively involved in digital marketing, graphic design, branding/signage, corporate videos, specialized printing and event management. We have over 12 years of enriched experience with a team of digital experts for website design/redesign. With creativity and innovation, MATChBOX team understands your exact needs and comes out with most suitable result-oriented digital solutions. We are just a call away.