In today’s technology driven age, social media channels have emerged as the preferred medium for effective marketing and promotion. Video content, undoubtedly, reigns supreme in online promotion. The increasing dominance of YouTube, Facebook, WhatsApp, Instagram, Twitter, Livestreams, Instagram stories, Webinars et al stand testimony to the increasing dominance of videos in the digital space.
It is with compelling reasons and tangible benefits that video has earned its predominant position in online marketing and promotion. Video content is a must-have factor in all successful digital marketing strategy. A creatively crafted video can serve many purposes like promoting your brand and business, boosting customer engagement and can gain you the much needed lead over your competition.
Consider the following benefits of video marketing.
Consumers Like Video Content
Videos constitute a good portion of all contents uploaded on online platforms like Facebook, WhatsApp, Twitter, and Instagram, not to speak of YouTube which is a video only platform. It is an established fact that viewers love to watch short films rather than reading long texts. Viewers of all age group are unanimous in their preference for moving images, without male/female discrimination, geographical difference or urban/rural divide. Smart phone savvy viewers are always in the lookout for entertaining and educational videos. The simple fact is that there is an incredibly large audience waiting to know more about your business. Address and exploit this huge potential with creative and attractive video content about your brand and business.
Video Spurs Conversion Rate
Video marketing and promotion has the power to increase your online sale more than double. Your video content is all the more important. Content should be entertaining and at the same time informative. Know the pulse of people and serve what exactly they want in your video content, such as a live demonstration of your product/service, and live testimonials by your existing customers.
Availability Anywhere Anytime
Video can be viewed anywhere anytime, literally. The rise of social media has revolutionized the digital space. Now mobile responsiveness is the rule of thumb for almost everything on the digital landscape. Be it a social media post, website, new products or films, people prefer to view/watch on the move, on their smartphone screen. YouTube claims 100% annual increase in mobile video consumption. Thus, the potential of your video marketing is beyond imagination.
Be Ahead of Your Competition
The enormous benefits of video marketing are out in the open for all online marketers to grab. With its significance increasing by the day, your competitors must be in the process of joining the video marketing bandwagon, if they are already not there. Therefore, be the first one in your line of business, at least in your territory, and seize the best impression of being the first, and stay ahead of your competition. On the other hand, if your competition is already there, you can still outwit them by closely following their video marketing activities, analyzing their pros and cons, and design a better video strategy addressing their flaws. Video marketing is a serious marketing tool and needs to be treated like that. Get the services of a professional video marketing agency with proven track record for maximizing benefits. An expert agency can understand your exact needs, design or redesign video strategy and come out with quality content which will boost visibility of your brand/business. Good content and enhanced visibility will establish your credentials over your competition.
Video Tops “Share”
It is a proven fact that users love video over any other form of content on social media platforms. Social media users world over tend to share and forward video which they like. This process of “share and forward” continues and the reach of your video multiplies, and so is the visibility of your brand and business. All these happen without any cost. The writing on the wall is obvious: Engage with viewers consistently through creative video content and with effective usage of video marketing as an important part of your marketing strategy, you can gain incredible growth in client base, thereby immense growth in revenue.
Conclusion
We can go on writing volumes about the advantages of video marketing. In nutshell, in today’s technology driven market scenario, video is an essential ingredient of online marketing. Take it seriously, incorporate video into your marketing plan as it can enhance visibility on social media, increase conversion and drive sales.
The MATChBOX Edge
MATChBOX is a total communication solutions providing company with over 12 years of experience and expertise in digital marketing, corporate/promotional video making, event management, graphic designing, branding/signage and specialized printing. We can successfully handle the entire gamut of online marketing, from designing effective online strategy, understanding client’s exact needs, making creative videos and monitor its effectiveness on social media. For result oriented video marketing, contact MATChBOX.