As a businessman you know that for earning money you have to spend money first including marketing and publicity. In the current technology-driven, social media dominated world, the moot point for small and medium businesses is to choose between traditional marketing and digital marketing strategy. At the end, most businesses go with traditional marketing because they are not fully aware of the benefits of digital marketing.

For Example, you are a small business owner using traditional marketing and put a billboard up on the main street. Thousands of people cross and see it every day, but hardly 100 will respond. Do you pay for that 100 only? Your cost of billboard does not depend on how much your sale increases. So for a small business owner it’s difficult to spend so much in traditional marketing.

That’s why small businesses with small budget are going towards digital marketing. With digital marketing you can spend as much you can and also able to control the budget. You don’t have to spend a huge sum to reach thousands of people.

For effective digital marketing there are many digital marketing agencies which help business in attracting customers. “The heart of any good marketing strategy is to go where your customers are”. As the country is developing fast, the Indian government is also promoting digital activities through Digital India Mission. There is no doubt that the future will completely be digital. Hence it is wise for a small business to choose digital marketing.

Reasons galore to move on from traditional marketing to digital marketing. The power of digital marketing is enormous.

1. Access Unlimited

Expanding your business in new geographical market with traditional marketing strategy is a difficult task. But with the help of digital marketing your business can reach far and wide, with unlimited accessibility as the digital space has no limits. If you want to reach out to a specific geographical area only, just select the city and you will be able to attract the type of audience of your choice. With the help of an expert digital advertisement agency, small businesses can target their audience throughout the world.

2. Profitable Cost

Small and medium businesses normally won’t have huge budget for marketing. Still the objective is to reach out to maximum people at low cost. A small TV ad costs a fortune and small businesses can’t afford it. On the other hand digital ads reach to more people at much low cost. 40% of businesses said that they are getting considerable savings with the help of digital ad agency.

3. Increases Visibility

As a business owner you would like to be visible in market. With the help of digital marketing you can easily enhance visibility in the market through digital techniques like SEO and SMM. Digital marketing facilitates your online visibility to your existing as well as potential customers. You can write blog posts and create videos about your products and services which will tell customers about your business.

4. Bond with Customer

With the help of digital marketing a business owner can create a solid bond with customers. Customer queries can be responded to forthwith which will delight them and will remain loyal to you. Based on modern technology, digital marketing techniques and strategy can attract more traffic, engage them and convert into business.

MATChBOX, one of the best digital marketing companies in Indore, has the expertise and experience to provide digital marketing services exactly as per your need paving way for higher revenue and growth. Do contact us, to know more about our services.

What is Video Marketing? 

Video marketing is popular now-a-days as YouTube is the second most popular search engine after Google, and web pages with videos in them generally witness a 157% increase in organic traffic. Video marketing is the best way to gain trust with your customer if you are keen to grow your business. Big brands are using video in a big way to connect to their target audience and build relationship with them. Audience across social media platforms increases by the day in video sharing and views. 

Getting Started

A great YouTube or video marketing strategy takes some planning and depending on your need, you can consult a capable Digital Marketing Agency. No matter what size your business is or what niche you are in, we at MATChBOX, a Digital advertising agency in Indore can help you in video marketing to grow your business. When compared to regular marketing content, video definitely has an edge as its recall value is much more and highly engaging. It’s a win-win situation.

Video Marketing helps you to grow your business more by –

• Attracting your target audience by creating engaging Social Media videos.
• Connecting with audience through meaningful contents in your videos.
• Pitching them with attractive offers.

There is no shortage of companies involved in making videos with good with visual effects etc. MATChBOX is the leading advertisement company in Indore which has the expertise with creativity and innovation as the hallmarks in making most useful and highly effective videos.  MATChBOX is regarded by its clients as a most dependable creative advertisement company in video making.  With superb quality of business promotion videos, MATChBOX strives to enhance their performance manyfold which could lead to appearing on the first page of Google.

People who watch videos stay on a site two minutes longer on an average and are 64% more likely to make a purchase.

Statistics show that more than 60% of businesses world over, have started using video content marketing. Most of them feel that video marketing is an important part of their strategy. With rapid progress, video marketing will reach higher heights sooner than we think. The growth is fueled by the firm belief by 83% of businesses that video marketing gives them a highly significant ROI.

Some of the real benefits of video marketing:

Faster Conversions & Sales 

It is a proven fact that a product video on your landing (website, Social Media) page can enhance conversions by 80%. 

Great ROI

Over 80% of the businesses claim that video boosts return on investment

Builds Trust & Loyalty

Conversions and sales are based on trust and loyalty. The concept of content marketing is rooted on trust and building long-term relationships.  Video content can engage and ignite emotions.

Appeals to Smartphone Users

Almost 90% of consumers check posts and watch videos on their Smartphone. With its anywhere anytime convenience and the rapidly increasing number of Smartphone users, your video audience becomes bigger by the day.

Developing a Video Marketing Campaign Effectively

Before setting out to unleash a video marketing campaign, you should study the market, conduct competitive analysis and garner target market insights. Once it is done, you are ready to formulate your strategy and conclude the message.

You should be absolutely clear about exactly what you intend to convey to your target audience including the call to action.

Once your strategy is defined and message is developed, the next step is to infuse life into your vision.

At this juncture you need the help of a professional production company. Making an effective video is not everybody’s cup of tea. The video should stand out qualitatively, attractive and appealing to target audience. If well-made, the video will rise to the top of the heap amidst the enormous number of videos available online.

 MATChBOX, a leading Advertising, Marketing, Branding, Event Management and Digital Marketing Company in Indore, has enriched experience and expertise in making meaningful, effective and attractive promotional/marketing videos. The promotional videos will enthuse and engage potential customers leading to sales and business growth.

Team MATChBOX is just a phone call away. Contact us and enjoy the tangible benefits.

An event becomes ‘happening’ when it turns out eventful and cherishable for the client, event manager and more importantly, the participants. For your event to become ‘happening’, first and foremost, you need to have a ‘happening’ event manager.  Small or big, size doesn’t matter. What matters is quality – the ability of the event manager to manage an event of any magnitude qualitatively entertaining, interesting and engaging.  

The event management agency must have some basic credentials.

People Skills: Dedicated and talented people with coordination, management, communication, execution, trouble-shooting, and on-the-spot decision making skills.

Flexibility: The event manager needs to be down-to-earth, and at the same time, ready to rise up to the occasion.   

Creativity & Innovation:  They go hand-in-hand in event management. Creative innovation and innovative creativity, if doled out in desired doses, can elevate an otherwise ordinary event to extraordinary levels.

Expertise & Experience:  Your event is no occasion for experiment. Hence take the safe route. Go with the tried and tested event manager and be assured of success.

Multitasker:  If your event encompasses promotion, branding, printing such as invitation, brochure; go for an event management company that can handle the entire gamut of tasks on its own.  It is economical, easy to coordinate and time saving.

MATChBOX India is a leading advertising, marketing, branding, event management and digital marketing company of Central India. Being a creative ad agency in Indore, Team MATChBOX has all the above and many more credentials to its credit. As a reputed event management company in Indore, MATChBOX has nearly a decade of experience with expertise to excel in any event management task.

Be it corporate, individual, local or national event, Team MATChBOX has the expertise and experience in executing events of any magnitude anywhere in India. With masterly management, we are committed to make every event ‘happening’ and delight our client and target audience.

Contact us now for Free Consultation

10 SALIENT BENEFITS OF DIGITAL MARKETING FOR YOUR BUSINESS  

The creative and innovative edges of Digital Marketing facilitate you to keep up with the trends! Some of the salient advantages of Digital Marketing are:

1. Equal Opportunity For All: Small or big, size doesn’t matter. All can leverage their business with the help of digital marketing. Especially small businesses can compete well with the biggies and with Digital Marketing they can engage different clients on different platforms.

2. Cost-effective: Digital Marketing does not require huge investments. Small businesses can use digital channels that are highly cost-effective vis-à-vis conventional marketing.  

3. Faster Conversions: In the Digital Marketing route, it is easy to track conversions by understanding the traffic that turns into subscribers, leads and deals. The conversion rate with digital marketing is higher when compared to other forms of marketing.  

4. Revenue Growth: A successful Digital Marketing strategy paves way for more conversions, resulting in increased revenue.  Social Media Marketing facilitates companies generate 78% more business than those who do not use the Social Media route.  The response from e-mail marketing is also high. A combination of strategies, content marketing and other forms of marketing, enable high responses and resultantly impacts the revenue.

5. Right Target Audience: Unlike traditional marketing, Digital Marketing targets a specific segment with result-oriented interactions with them. This helps to achieve pre-determined goals. E-mail marketing directly targets a specific person. Thus, Digital Marketing is considered the highest personalized form of marketing.

6. Mobile Marketing: Digital Marketing also covers mobile marketing. Now-a-days people are glued to their mobile phones anywhere anytime. Companies are making their websites responsive on mobile.

7. Enhances Brand Value: Digital Marketing aims to attract more customers, starting with attracting maximum possible clicks to your websites and marketing platforms. When you offer them the exact product or service they are looking for, the reputation of your brand increases, thus you also win the customers’ trust.

8. Influence Marketing: Social Media tools like YouTube, Twitter and Instagram hold the power to influence people in general. Forget celebrity endorsements and costly advertisements. ‘Influencers’ can do wonders for your business on Social Media platforms. The beauty of influential marketing is that even ordinary people, holding no extra credentials can also become influencers and generate interest among millions of people.

9. Influences Buyers: Digital Marketing lays down a mix of digital techniques that impacts the decision of potential customers. Call-to-Action (CTA) guides the users on what to do next leading to more conversions. 

10. Measurable Results: With the help of specific tools, you can easily measure results for each and every Digital Marketing platform enabling you to evaluate performance and make decisions.

The Digital Team at MATChBOX, a Digital Marketing Agency in Indore, has the experience and expertise in handling Digital Marketing and Social Media management for a wide variety of businesses. Being one of the prominent advertising agencies in Indore, we have the added advantage to handle Digital Marketing tasks with unmatched creativity and innovation.  Contact us for all your digital needs.

Over three billion people access Internet daily, vast majority of them through smart portable devices like smart-phones. Thus, mobile-friendly web interface has now become a crucial channel for lead generation.

The revolution of mobile apps have changed altogether people’s habit of internet surfing. The onset of social media platforms (Facebook, Twitter, Instagram, Google+, Whatsapp etc) have further transformed the digital usage. Now everything on digital invariably needs to be mobile-friendly. The user-friendly edge of smart-phone makes it the most preferred universal digital device. It is easy to carry and use anywhere anytime.

Here comes the significance of mobile-friendly website. A mobile-friendly website for your company and product is an essential requirement if you want your business to grow beyond boundaries.Mobile users expect your website to provide an endearing experience optimized for their device. It is estimated that nearly half of the consumers won’t revisit a website if it doesn’t load properly on their smart-phone.

It is all the more important to convert leads into sales. Likewise, it is fatal for any business if people turn away from its website just because it fails to load correctly. Customers are virtually everywhere. With mobile devices in their hands, irrespective of their location, customers might want to look up your business. They may even want to contact you. In the current scenario of fierce competition, especially in the small business arena, accessibility through mobile can make a big positive difference.

With a responsive design, the website developers can build a website that can be viewed on mobile devices of any size. When responsive design is used by a small business website, the web page can recognize the consumer’s screen orientation and size and adjust the layout as needed.
It is worth remembering that customers use their phone as per their convenience, even round the clock. Hence, your web page should be accessible 24/7. Traffic to your website can be enhanced by a responsive design because the customer can easily share your content. Users bound to appreciate this convenience. Therefore it is essential to ensure a unique experience for customers at every stage and touch point.

There is no need to design and develop a separate website exclusively for mobile devices. Your existing website can be modified. All you need to do is consult a digital expert. Also there are many creative ad agencies in Indore to help you with this.

Users are unlikely to recommend a service or product that has a user-unfriendly website. If your website is well developed with relevant and useful contents, the users will enjoy their experience on your website and revisit again and again.

MATChBOX, a leading advertising, branding and marketing company of Central India, has an exclusive Digital Division with experts for all digital tasks like website design, development, digital marketing/ advertising, social media management etc. Creativity, innovation and customer-centric digital solutions for maximum impact are the MATChBOX forte. Our digital experts are adept at creating mobile-friendly website or modifying an existing website accordingly.

There are many business events that need to be promoted properly for the desired results. The objective of the event could be anything, like product promotion, service promotion, brand building and niche segment oriented. It could even be sponsoring of a music concert.

You are organizing the event or sponsoring it with a view to derive maximum mileage for your business. So promotion of the event is the key. Wide publicity and reach to more people ensure success of the event.

You can, of course, use the traditional route of advertising i.e. newspaper, hoarding, banner etc. However, in today’s information technology enabled world, digital promotion is the most effective method of promotion. The potential and most popular digital channels are:

• Website
• Social Media (Facebook/Twitter/WhatsApp/Instagram/LinkedInGoogle+ etc)
• Content Marketing
• E-mail Marketing

The process of promotion needs to commence much before the actual event so as to create a hype and to ensure maximum popularity. This can be done through attractive digital advertising capsules through the appropriate digital platform.

Mobile-friendly digital promotion is the most effective and impactful method. Virtually everybody today uses a smart-phone and the user can access your digital message anywhere anytime.

In digital promotion, attractive content is the most important ingredient to arouse the curiosity of users. Equally important is use of the most appropriate digital channel.

Digital promotion is economical too compared to other means of promotion. ‘Digital’ has the added advantage of reaching out to target audience far and wide without geographical restrictions.

Don’t have a website yet? Get one created, if needed, take the help of a digital service providing agency. If you already have a website and presence on social media, start event promotion straight away.

In either case, it is advisable to consult a digital expert who can assist you with the most effective medium of promotion and they can handle the promotion activity.

MATChBOX is a complete promotion, branding and advertising agency of Central India. MATChBOX
has a team of digital experts capable to design, develop and maintain all digital needs, especially website development and digital marketing/promotion. Being a leading event management company, MATChBOX knows the exact needs of clients and that is the reason it is one of the best event marketing company in Indore. MATChBOX specializes in creative and innovative promotional tactics n the digital space, thus yielding maximum mileage to clients.

Next time when you think of event promotion, think of MATChBOX.

MATChBOX is a one-stop-shop for all your communication related needs. In other words, a mall that offers the entire gamut of communication services like:

• Advertising (print, electronic, digital)
• Event Management
• Specialized Printing
• Photography
• A V Films
• Designing
• Branding/Signage/Promotion
• Digital Marketing

Any reason, any season or any occasion, you name it; we will have the best solution ready, keeping your interests on top.

Customer Loyalty

Our teams are loyal to our clients. Hence they strive to excel in designing, planning and executing their tasks so that the client derives the maximum mileage out of the activity. Always in pursuit of perfection, Team MATChBOX ponders over the target audience and comes out with the most appropriate proposal.

Passion

We are passionate about the tasks assigned to us. We undertake them Dil Se.

Creativity

At MATChBOX, creativity is the core attribute of its team members. We are not copycats. Nor we follow the same pattern every time. Even if it is the same task, we don’t repeat ourselves. We create anew every time, adding new ideas.

Innovation

Innovation is a way of life at MATChBOX. Relevant innovation depending on the task in hand and considering the client’s objectives, is our hallmark.

Anywhere Anytime

MATChBOX is a leading advertising and branding agency in Indore, Madhya Pradesh. However, we are not bound by any geographical restrictions. We undertake tasks for any location in India. Our teams are always on their toes to design, plan, execute and delight clients.

Experience & Expertise

Nine years of enriched experience has made us experts in our areas of operation. Our expertise stems from our ability to learn constantly and consistently. We keep on updating and upgrading with latest technologies

Customer Delight, the Winning Edge

We are proud that we have a highly distinguished list of clientele. The range of clients is wide, local, national and MNCs, spread all over India. Delighted clients are a constant source of inspiration for us to continuously enhance our offerings with creativity and innovation.

At Your Service

For all your communication related needs, contact MATChBOX renowned creative ad agency in Indore. We are at your service. Always, and in all ways.

By the time she winked her eyes, the Kerala girl has become a social media sensation. Going “viral” is the new buzzword. Getting “viral” on Social Media is instant and normally has a very short life.

The significance of Social Media is not just limited to the “viral” impact, but it has the “vital” influence as well. Effectively deploy the vital influencing edges of Social Media for promotion of your products. Some of the vital influencing factors of Social Media Marketing are:

• Reach out to unlimited audience – locally, nationally and globally (without any extra cost).
• Instant responses from potential customers far and wide.
• Continuous customer engagement with regular updation of “posts”.
• Brand building
• Cost effective. Leverage long-lasting advantages at minimum cost.

Place your products or business on the Social Media platform with attractive posts. Keep on revising and modifying the “posts” regularly so as to keep up the momentum and attract more and more new target audience.

An expert in Digital Marketing can design and make attractive “posts” fitting to your need and maintain your Social Media account on your behalf.

MATChBOX, a leading communication and promotion company of Central India, has pioneered multi-tasking, viz Advertising, AV Film Making, Marketing/Promotion, Event Management, Printing, Digital Marketing and all other communication related activities. MATChBOX has exclusive experts for each task. Creativity and innovation are the MATChBOX forte. Our digital marketing experts understand the challenges of creative and innovative Social Media posts and effective use of images to have maximum impact. We have several years of experience and expertise in Digital Marketing.  With MATChBOX, you will always be a step ahead of others.

Corporate gala dinners are a regular feature in most of the organizations now-a-days. The occasion could be anything – an award function, a milestone celebration, a presentation or in honour of a visiting dignitary, a festival eve or just any other important occasion.

From occasional “wine-and-dine”, corporate gala dinners have evolved immensely over the last few years as occasions to cherish. Event managers from Reputed Event Management Agency of Indore have transformed gala dinners with entertainment options, theme parties, catering and venue ideas. The paraphernalia of ingredients depend on the nature and needs of participants.

MATChBOX India, a leading advertising and event management company of Central India, pioneered event management with creativity and innovation. Team MATChBOX has gained expertise in organising corporate gala dinners of any nature.

Even if it is a similar event, MATChBOX doesn’t repeat. Instead, we manage the event with innovative value additions and creative finesse to the delight of the client and participants. The size (of the function) doesn’t matter. What matters for us is quality and delight of participants and client. Location too doesn’t matter to us. We have the expertise, experience and caliber to organize and manage events anywhere in India.

Be it a dinner party of purely “local” nature, or gala dinners of international class, attended by visiting foreign corporate dignitaries, MATChBOX has managed them all with the same enthusiasm and dedication.

Don’t hesitate. Contact us NOW for a free consultation.