Some of the integral ingredients for a successful event management. Understand the Purpose Every event has a purpose. It could be a business conference, product promotion, engagement with stakeholders, organizational get-together, success or festival celebrations or just entertainment. The event management company needs to understand the exact purpose and plan accordingly.
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The Benefits of Hiring a Digital Marketing Agency
If you are in business, a website is a must thing now-a-days. If you don’t have a website already, get it done immediately. Assign the job of designing your website to a creative advertising agency that has website designing experts.
Just a website and social media handle doesn’t mean your products are on the digital marketing space. Digital marketing calls for an altogether different approach to promotion and marketing. It also requires understanding of customer behaviour in a different way.
Among other methods, Digital Marketing consists of SEO (Search Engine Optimization), Social Media, Search Engine Marketing (SEM), content and e-mail marketing.
An agency with digital expertise can suggest the best digital marketing options for you, depending upon the nature of your business and products. The Digital Marketing agency will work closely with you and with appropriate keywords get you on the top ranking of Google search result. This will direct more and more new visitors to your web page.
Social Media is the most popular digital platform. The vast majority of people are viewing and using social media on their smartphones. Therefore, for maximum advantage your digital marketing content should be smart phone compliant. The content should be catchy to attract the attention of viewers.
Effective Management of Your Budget: Hiring a digital marketing agency is financially a better proposition than employing permanent staff for the job. In outsourcing you get a vast choice of digital marketing experts to choose from. Based on your need, you can negotiate with them and control your budget.
Access to Latest Technology: A reputed agency keeps its experts updated on latest technology with the best tools, software and analytical data. This will come handy for you to increase productivity, efficiency and performance.
Factual Reporting: With the digital agency’s access to state-of-the-art software, you can get reports as to how your marketing efforts are faring with areas of excellence and where improvement is needed.
Market Research: In your busy daily schedule, you may not get enough time for research and analysis. Digital marketing agencies have the technology, tools and skills for carrying research and come up with right solutions for you. The agency will suggest you the ideal advertising strategy to attractive your target audience.
By outsourcing your digital marketing portfolio, you get the right marketing expertise, cutting-edge strategies, shared experiences and access to advanced technology. You can get the relevant marketing campaigns by synchronizing the end-to-end customer experience.
A right agency can bridge the gap between your targeted audience and customers. Ensure that the agency employs expert professionals with proven backgrounds in business strategy, marketing, With these vast expertise, they can help elevating your business to the next level.
Ensure that your digital marketing agency has experts with creativity and innovation to handle the activity effectively for better results.
MATChBOX India, a leading advertising and promotion company of Central India, is also one of the best Digital Marketing agencies in the region. It has experts to understand your exact needs and suggest you the most appropriate Digital Marketing options.
Being a prominent advertising agency, MATChBOX has the best creative team to assist its digital experts with innovative contents and design so that your digital marketing page creates a lasting first impression amongst viewers resulting in lead generation and ultimately converting into business.
Don’t hesitate. Contact us NOW for a free consultation.
Relevance of Non-violence
October 2, birthday of Mahatma Gandhi, Father of our Nation. Frankly, most of us ‘enjoy’ Gandhi Jayanti because it is a national holiday. Otherwise, who cares about Gandhiji, his life, struggles and ideals?
Gandhiji stood for truth. He never compromised on principles. He was the apostle of peace and messiah of non-violence. His words shook the mighty British Raj. His non-violent means of struggle earned us freedom.
Gandhiji proved that words are more powerful than war. He showed to the world that non-violence is a mightier than the most dreaded weapon. Gandhiji influenced and continues to influence more people world over than all the war-hungry rulers of the past and present put together.
With terrorism and suppression of truth all around, non-violence is more relevant today for the survival and harmonious coexistence of human beings on earth.
Today Gandhiji is not around physically. Let his ideals and principles guide us. Let us vow to enliven Gandhism.
The world celebrates Gandhi Jayanti (Oct-2) as International Non-violence Day.
Long live non-violence.
Happy Non-violence Day!
Rama Within. Wither Ravana.
Dussehra marks the slaying of Ravana, the epitome of evil, by Rama, the Maryada Purushottam. In other words, the ultimate victory of good over evil.
Ravana was physically eliminated because the dreaded demon deserved it. But his evil deeds remained on earth.
Ravana abducted Sita, but kept her in safe custody and vowed not to touch her without her consent. It wa long long back, in the Treta yug.
In today’s modern age, there is not just one, but many Ravanas, often disguised as Rama. They abduct hapless girls and women daringly in daylight, gang-rape them and even kill them.
The debate, who is more heinous, Ravana of yore or Ravanas of today, is futile.
The wise say that Rama and Ravana are not two distinct entities. They are either sides of the same coin. To be precise, Rama and Ravana resides within every human being.
Let the virtues of Rama emerge from within all of us and prevail over Ravanas.
Happy Dussehra!
Enhance Your Brand Value and Leverage Business with Digital Signages
It is a proven fact that digital advertising highly influences buying decisions of consumers. Whether you are a manufacturer, marketer, and retailer or engaged in any kind of business activity, digital displays of your products and services can communicate the messages more effectively, on the fly, if they are custom-designed for the target audience. This is the main advantage of digital signages over traditional media advertising.
In digital signages contents can be custom-designed for specific locations, be it indoor or outdoor, aimed at the target audience. Digital signages can store different messages for different occasions and audience and can be maneuvered easily depending on the opportune time. Digital signages displaying specific messages targeting captive customers can enhance customer engagement, facilitating enhanced sales and constant ROI.
The digital signages are highly versatile, spectacular and splendid tools for communication. As the digital displays can be programmed with animations, videos and sound, they capture attention of audience easily and effectively, far better than other static signs. For enhancing visibility and grabbing instant attention, the content should be dynamic, flamboyant and in rapid motion with exciting images.
Digital signages have the added advantage that they are easy to update and can display multiple messages or images on a single screen, thus making deeper impact on audience.
Digital displays are the best option to advertise seasonal and specific period offers and schemes like festivals and other occasions.
To design and develop effective and attractive digital signages, assign the task to a reputed advertising and promotion company.
MATChBOX, a leading advertising and branding agency of Central India, has pioneered designing creative and innovative indoor/outdoor signage solutions. Being a creative ad agency, MATChBOX has the added edge of creating meaningful and eye-catching contents, messages and images.
Getting the entire process done by the same agency is not only convenient but cost effective also.
MATChBOX has the expert teams, resources and facilities to create most meaningful, attractive and effective digital signages as per the specific needs of clients. After-all we are the best digital signage company in india.
Effective Advertising – Guarantee for Enhanced Business
There are several ways of advertising like print media, electronic media, digital/online or traditional means such as hoardings, banners, posters, wall painting etc. Major objectives of advertising are promotion of product, services, brand or creating and building brand image. Advertisements will become meaningful only when it facilitates revenue enhancement for the advertiser by way of increased business of products and services. Similarly, advertisements for brand promotion and corporate image building should be able to attract new customers.
Irrespective of the means, effectiveness of the advertisement is the key. An effective advertisement is the one that it should be able to attract viewers and should remain in their memory. The viewers in their next purchase should recall and consider the product, service or brand. The shelf value or recall value of the advertisement should be long lasting.
Though traditional methods of advertising still hold ground, the latest trend is digital advertising. In the digital space, advertising in social media platforms is the most popular option. The reach of digital advertising is much wider and it elicits quick response. It is cost effective too.
Creativity and innovation are the key ingredients to make advertisements effective and attractive. A successful advertisement needs to be revised over a period of time with fresh creative inputs so as to arouse curiosity of viewers and keep their interest from eroding.
Here comes the significance and relevance of an advertising agency. In selecting an advertising agency, don’t go by its name, fame or size. Instead, give preference to the agency’s track record and creative and innovative edge.
MATChBOX is Central India’s leading advertising agency. It has expertise and rich experience in all types of advertising. It holds an impeccable track record and handles major national and multinational brands. Innovation and creativity are the MATChBOX forte. Apart from traditional means of advertising, MATChBOX is one of the best digital ad agency in Indore as well. The exclusive digital team at MATChBOX not only floats online advertisements but also monitor its effectiveness.
MATChBOX has the added advantage of being a complete communication related services providing company. Besides advertising, MATChBOX has expertise in marketing, product promotion, brand promotion, event management, AV films, signage, printing, photography etc.
Leverage the MATChBOX advantages of creativity and innovation to promote your product, service and brand with meaningful, effective and attractive advertising that will reap rich dividends.
Product Promotion in Festive Season for Spurt in Sales
After the scorching heat of summer, the onset of monsoon is always a great relief to all, from rural farmers to business tycoons. Monsoon also heralds a feel-good season of festivals. In India, the festival season commences with Rakhee (Raksha Bandhan) in August and ends with Christmas in December. You may also extend it a little more till New Year. In festival season people go on a buying-spree and it is the peak period for manufacturers and sellers of all sorts of products.
In today’s fiercely competitive environment, advertising strongly influences people’s buying priorities. Visibility of a product/service/brand through various modes of advertising has become all the more important. Enhanced visibility through proper means of advertising in the festive season can trigger sales and revenue.
Let us look at some popular methods of advertising.
Traditional Advertising
Advertising through print media, radio, hoarding, banner, poster, wall painting, etc fall in this category. The trend of circulating notices through newspaper vendors is also on the increase now-a-days. Traditional means of advertising still holds significance in terms of popularity.
Electronic Advertising
It primarily means advertising through television commercials. It has wider reach and popularity. However, not everybody can afford the higher cost of TV advertising, unless you are in the big league.
Digital Advertising
The latest trend of online advertising and promotion is fast gaining popularity. It is cost effective and at the same time its reach is much wider as digital has no geographical restrictions. In the digital world, advertising/promotion through social media is most effective. A vast majority of people now-a-days use smartphones and are active on social media like Facebook, Twitter, Instagram, Google+, YouTube etc.
Social media advertising and promotion by digital ad agencies can help to reach out to even unknown viewers who could be potential customers. We are one the renowned online advertising agency in Central India, offers wide range of social media services. We have a team of Google certified professionals who can help you in building effective digital Marketing strategy for increasing your business revenue with best solutions.
Signage
Signages enhance visibility of products/services/brand. Signages can be indoor or outdoor. Both have their own advantages. Attractive signages, if positioned strategically, can create long-lasting imprints in the minds of viewers.
The Expert Edge
What is important in advertising/promotion is presentation with creativity and innovation, irrespective of the mode. There are agencies specialized in each mode of advertising. However, instead of assigning each activity to different agencies, it is convenient and economical to tie up with such an agency who can handle all the jobs with expertise.
MATChBOX is a leading communication and promotion company of Central India with expertise in all aspects of advertising and promotion. Be it traditional advertising, electronic, digital or signage, MATChBOX has expert teams for each activity. Creativity, innovation and customer delight are the MATChBOX hallmarks. Though a prominent creative ad agency in Indore, MATChBOX has the ability, experience and resources to undertake all advertising & promotion related assignments all over India.
The festival season is round the corner. Make most of it by promoting and advertising your products and services through the most appropriate modes. Teams at MATChBOX are always on their toes to understand your needs and suggest you the most effective and economical means of advertising.
Important factors for making Every Event an Occasion to Cherish
With varying nature and requirements, it is difficult, if not impossible, to define event management. However, it can be safely said that event management is showcasing events eventfully and making them occasions to cherish. The emphasize is on “showcasing” not managing. Managing of events not always necessarily rise to the level of showcasing. Showcasing of an event calls for doing right things at right time, at right place and in right style.
Be clear with the purpose of the event. Event management industry works 24/7 and 365 days a year. For any kind of event proper management is necessary. Event management is not an easy task. It requires planning, hard work and many other factors.
Some basic factors to be considered while organizing an event:
- Objective including target audience and deliverables.
- Budget – the most important factor because the long-lasting effect of an event depends on its style and quality.
- Back-up or Plan-B: Required mainly for large events. For e.g. generator in case of power cut, option of covered venue nearby in case of rain in open venue etc.
- Depending on the nature, getting sponsors or partners as well as promoting and marketing of the event, if applicable.
- Coordination with multi agencies, if involved. Also ensure a clear-cut written understanding with all of them on responsibilities and remuneration.
MATChBOX, a total communication solutions provider, is a best corporate event management agency in Indore, India. MATChBOX is pioneer in event management, advertising and other communication related areas. With dedicated expert teams, over the years, MATChBOX has amassed abundant experience and expertise in event management. MATChBOX showcases every event with creativity and innovation. Be it commercial, corporate, social, educational, personal or spiritual, you name it, Team MATChBOX will have it executed with picture perfection.
With MATChBOX, be rest assured that the event will inevitably be eventful.
MATChBOX, the leading event management agency in India, is also into areas like designing, online services (web designing, digital marketing etc), branding/signage, photography, Ad/corporate films & printing.
Create, Build & Promote Brand Online For Rapid Business Growth
“Brand is a thought. A thought that lives in peoples’ minds.”
– Harish Bijoor, Renowned Brand Guru
Brand can be a symbol, picture, word, adage or a combination of such elements. Not only manufacturers, products and services; various institutions and social welfare organizations also have their own brands. What is more, even places and people are also getting branded.
A brand becomes popular when it leaves a strong imprint in the minds of people, facilitating easy recall. Many a times, we forget the company or organization, but remember and recall their brands. For popularizing a brand and its easy recall, brand promotion plays an important role.
It is advisable to use the services of a professional branding and branding agency for brand creation, brand building and brand promotion, especially if you are in business.
Brand Creation: First rope in a reputed communication and promotion agency. Just share your area of activity and purpose (business, service etc); the agency will custom-design branding options for you.
Brand Building & Promotion: Once the brand is finalized, the next step is brand building and promotion based on your activity/business and need. The agency will present you various options. The options could be advertising and publicity through conventional methods (banners, hoardings, wallscapes etc), print media (newspapers, magazines etc) and electronic media (radio, TV commercials, online etc).
Online Brand Promotion: Online promotion of products, services and brands are the latest trend. The digital media has the vast potential to reach out to Internet viewers/users without any geographical restrictions. Brand promotion through your own website, custom-made web pages and social media (Facebook, Twitter, Instagram, LinkedIn, Printerest, Google+, WhatsApp, YouTube etc) is comparatively cheaper option as well as gives better results in the short and long run.
Brand Promotion for Business Growth: With effective, useful and attractive brand promotion strategy, brand awareness, its popularity and brand goodwill enhances manifolds. This in turn will have its positive impact by way of increase in business.
Brand Conscious Consumers: Customers now-a-days are becoming more and more brand conscious. Hence it is all the more important to successfully promote your brand and build brand reputation. Advertising and brand promotion go hand in hand. Realize the power of a popular brand. Make your brand popular through effective promotion and see how your business grows rapidly!
MATChBOX, the leading communication and promotion agency of Central India, has the expertise, specialization and resources for brand creation, brand building and brand promotion most effectively through conventional as well as modern media. Especially for online services, MATChBOX has Google certified experts for devising perfect strategies for promotion of your brand/product/service.
Contact us for Free Consultation.
Difference Between SEO and SEM – MATChBOX
Apart from conventional means, doing business online has become the norm of the day. “Online business” is convenient and easy to transact, both for the seller and buyer. More importantly, promotion of business online can reach out to enormous potential customers far and wide. SEO & SEM, both are part of Inbound Marketing that can attract more web users towards your website. Here we try to clear the confusion with regard to SEO & SEM by explaining both in detail.
SEO (Search Engine Optimization) is the process of improving web pages so that your website ranks higher in search engines for targeted keywords. It is an effort which aims at increasing rank of a website or a web page. SEO is the most popular form of SEM (Search Engine Marketing) to improve the volume and quality of traffic to a website using search results.
It is important that your customers find you on the first page of Google search results. SEO helps to create strong presence on search engine. Get the best out of this activity, by assigning the task to a digital marketing agency with experience and expertise.
Why SEO is important:
• It makes website easily accessible over web
• It increases visibility of the website
• It facilitates increased traffic to your website/web page
Some tips for SEO:
a. Content creation – attractive, effective & useful
b. Share the content with keywords on social media platforms
c. Avoid using duplicate content. Instead, make it different every time
d. Link building
e. Design an effective and user-friendly homepage
Factors responsible in SEO ranking:
• Content 45%
• Links/Social Media 45%
• Other factors 10%
SEM is a form of internet advertising which uses search engine results for the promotion of a brand or website. It is a paid advertising. Google offers advertisements on search results pages through Google AdWords. SEM functions with the help of Google AdWords. Google has the highest market share in SEM.
Why SEM?
• Quick win
• Good targeting
• Conversion reporting
• Low wastage
• Competitive
• Strong acquisition
• Branding
• Easy to segment
• Reaches to mass
Search engine marketing focuses on keyword marketing or pay-per-click advertising. The advertisers are now willing to pay for clicks, the higher the ranking for advertising, higher the traffic.
Advertisers prefer to choose the SEM strategy because creating a SEM account is easy and can build traffic quickly. The shopper who uses the search engine to find information tends to trust and focuses on the links showed in the results pages. However, some online sellers do not buy search engine optimization to obtain higher ranking, but prefer paid links.
MATChBOX, a leading advertising and promotion agency, has expertise, experience and resources to effectively manage all online service. With its innovative and effective online solutions, clients regard MATChBOX as one of the most reputed digital marketing agency in Indore.MATChBOX has a team of Google AdWords certified experts who help to get higher ranking and the best results for you.