Marking the end of Ramadan, the Islamic holy month, the joyous festival “Eid-ul-fitar” is being celebrated with all the sweetness and affection today. After 30 days of hard fasting, everyone is enjoying this beautiful festival with the fragrance of sweet delicacies and greeting the loved ones.

This auspicious occasion shares its joyousness with the hindu month of shraavan. The devoting prayers in the mosques and the tingling sound of the temple bells bring along a spiritual feeling to be the part of a nation where each festival is celebrated with equal enthusiasm.

Enjoy the sweetness of ” Sheerkorma” with your near ones.

Wishing you a cheerful day. Eid- mubaraq.

Sharing secrets, hiding mistakes Playing pranks, dancing in rains All it speaks is a bond so strong, Known as FRIENDSHIP and lasts long.

Can you imagine your life without the person, with whom you share your outbursting emotions every day or a person who is always ready to lend his shoulder along with his PJ’s to cheer you up again? Of course not. We all need a friend to rely upon, to believe on, to share the grief and to get mental relief. But maintaining this relation during the life’s ups and downs is this simple? No. Because, in life where it is difficult to find time to talk to oneself, it is almost impossible to steal the moments out of the busy schedule to talk to our dear ones.

Friendship Day obviously is a granted opportunity to go back to the golden days when we dreamt of being with our childhood friends for the whole life and endows us with an easy path to celebrate that togetherness, to respect the differences and revise our life’s preferences.

But should this celebration be bounded to 24 hours? No, the frolic should go on. Each moment of life spent with friends should be made enjoyable enough to be treasured in the lasting frames of our hearts.

“ADVERTISING THE FRIENDSHIP” Call it a way of creating reminiscences or socialization; the Advertising world is ADding spice of Friendship to its persuading advertisements to connect with the target audience emotionally.

“Wherever You Go, the Network Follows which is Happy to Help (Vodafone) you Celebrate Small Occasions With Friends (Cadbury) and enjoy the Yummy Taste Of Friendship (KFC) with Your New Chataakedaar Company (Domino’s) to Cherish The Gift From Your Very Own (Titan Sonata)”.

Remember something? The above paragraph is dedicated to the latest advertisements creating a “Dosti Effect” on the minds of young as well as the aged consumers following the products.

Following the same, Coca-Cola and Ogilvy & Mather Shanghai have come together to develop a new art and digital campaign that has a unique approach to “happiness creation” for the friendship experiment along with conducting different interesting activities all over the world.

Whether it is Airtel friendship campaign- “Jo Tera Hai Wo Mera Hai” and “Har Ek Friend Zaroori Hota Hai” or the Shine.com new marketing idea, “Yaar Tu God Hai”, Friendship is being celebrated as a unique bond in the movies, songs, stories, daily soaps and Advertisements.

These exploding and amazing communion examples have helped the audience win friends and influenced them to a great extent, as a result of which the advertisers are using this obvious human emotion of friendship to fulfill their commercial objectives.

When Advertising world is not left behind in celebrating the “Friendship Day” throughout the year, then why are you waiting?

Call an old friend today and make him feel special…plan a blasting “Friendship Day” with him and make a promise to take this bond beyond the limitations of a day so that you can cherish this Friendship throughout your life.

To ho jaaye “DOSTI KA SHUBHAARAMBH”?

When did you check your Google account the last time? Probably you won’t remember. But your colleague would have logged in at Google plus at the present moment to take a view of the other websites.

Yes, despite of tasting the social networking success a little later, Google has proved itself on the social networking battle ground where Facebook, Twitter and LinkedIn had already set their feet powerfully. A new study revealed by Janrain shows that, people who use social networks to refer other websites, almost half of them (46 percent) prefer Facebook. But, To your surprise Google+ stands at second position, with 34 percent of logins

After facebook, Google has grabbed the second position effectively whereas; yahoo, twitter and other social sites are nowhere near to Google.

With its launch of limited users in 2011, in the two years, it has been successful in beating the social sites including the Chinese web portals which already have a million users. Stated by global web index, facebook, possess a large network of about 700 million users who are active on their accounts, Google is no far from giving a hard competition with more than 500 million registered users and 343 million active users.

“A good Advertisement is one which sells the product without drawing attention to itself”, an interesting and apt-to-Advertising quote by David Ogilvy, makes the purpose of advertising even more clear and concise. Before jumping to why advertising is done, it is essential to understand what is advertising.

Advertising is all about “persuasion”. It is the moment when a consumer is stuck in the middle of persuasion and choice or in much simpler words- Advertising is a mode of developing a communication between the advertiser and the consumer whose sole aim is to build a positive image of the product in the “solution-seeking” minds of consumer. It is used to encourage, persuade and manipulate the consumers so that he gets attracted towards the product, but to a pause, advertising does not end here. It further continues to engage the customer till he is persuaded to take a positive action regarding the product that eventually results in the unnecessary buying.

Advertising can mainly be classified into print Advertising, electronic advertising i.e., Radio, TV, internet, mobile and Outdoor Advertising mediums like hoardings and billboards. The three most common forms are detailed below:

Outdoor Advertising :- is regarded as a very effective tool of advertising which makes use of tools like billboards, hoardings, kiosks, tradeshows, events etc., having a high and immediate impact on the customers. Apart from this, Outdoor Advertising is considered to be an economical form of communication classifying further into posters, transits, bus stations, taxis, moving trains, terminal posters, POP (point of purchase) etc.

Print Advertising :- accommodates the advertisements printed on paper and handled by a specific potential audience. It is a very attractive and receptive mode of communication and poses a direct impact on consumer’s mind when he reads and makes a perception towards the written message. Print Advertising is considered as a very old form of advertising popular since 17th century and includes- newspapers, magazines, brochures, fliers, direct mailers, yellow pages etc.

Digital advertising:- is one of the fastest and advanced modes of convincing the consumers in which the information is communicated with the help of Internet and mobile phones. Internet being a very common medium is one of the fastest and cheapest medium which has a global reach. Digital Advertising majorly consists of the two most popular modes that are SEO (Search Engine Optimization) and SMO (Social Media Optimization). Both of these are online mode of delivering the marketing message with the help of ad servers and social networking websites. The ads may appear on the search engines, social sites, banner ads, text ads, online classifieds, e-mail promotions etc.

Being derived from a Latin word, advertising actually “turn the minds of customer towards” the final product which eventually makes them spend money on the unnecessary products they don’t even need. At the end, advertising can be considered as the lifeline of a business which is true to a great extent Yield Managment inc reviews.