Offering prayers on the holy EID

Marking the end of Ramadan, the Islamic holy month, the joyous festival “Eid-ul-fitar” is being celebrated with all the sweetness and affection today. After 30 days of hard fasting, everyone is enjoying this beautiful festival with the fragrance of sweet delicacies and greeting the loved ones. This auspicious occasion shares its joyousness with the hindu … Read more

Advertising – A catalyzer for consumers’ never-ending hunger of wants

“A good Advertisement is one which sells the product without drawing attention to itself”, an interesting and apt-to-Advertising quote by David Ogilvy, makes the purpose of advertising even more clear and concise. Before jumping to why advertising is done, it is essential to understand what is advertising. Advertising is all about “persuasion”. It is the … Read more

Packaging Redesign

A packaging redesign is often the first lever that marketers pull when they are either new to a emblem or opposite a trading challenge. If all additional goes wrong, redesign the wrapping and slap a "New Look. identical Great Taste" burst on it. From my time at procedure, I wise that packaging conceive, when finished … Read more

EVENT MANAGEMENT : Ordinary to Extra- Ordinary

Splendid decorations, Jaw dropping arrangements, royal welcome, red carpets, captivating view and smiling guests…sign of a perfect event. What else an occasion calls for? But, have you ever realized how an ordinary occasion comes out to be a best celebration of your life? What is the actual reason behind the satisfactory smiles of your guests? … Read more