In simple terms, all your online marketing activities constitute digital marketing. Connect with your audience online as they are already spending much time there even while on the move through their smart-phones. Regardless of what you sell, digital marketing can be effectively used for any business.

Data & Analytics: Digital marketing lets you know the number of people who have viewed your website in real time. Google analytics gives you information about people visiting your business page with a lot of details such as their location, sex, age, time spent on your site and how the traffic has changed over time. This data helps you to prioritize your marketing channels. You can get a better idea about the effectiveness of your marketing strategy with the real-time analysis of the data. Accordingly you can optimize your budget by investing in most effective campaigns on the best digital platform.

Content & Lead Generation: Create an impressive visual content and promote it on social media platforms. Influencers and peers active on such networks enable viewers know about your business. Google measures the worthiness of your content based on the engagement you get which will boost your SEO rankings. More engagement means more chances for generating qualified leads.

Better Conversion: Digital marketing enables you to connect with your target audience online at any time without the discomfort of repeated phone calls. Online interactions can more easily generate more leads which would eventually lead to higher conversion rates.

Cost Effective: Digital marketing is cheaper, but fetch better results as compared to costly advertising on various channels. Your attractive and meaningful digital contents have longer online shelf life resulting in continued and repeated flow of leads and conversions.

Rise in Revenue: Higher conversion rates through an effective digital marketing strategy delivers ample benefits for your business leading to profitable growth in revenues.

MATChBOX is a leading digital marketing company with over 11 years of experience and expertise. Apart from result oriented digital marketing services, we have the added advantage of creative content developers and innovative graphic designing teams.
Avail our digital marketing expertise to boost your online marketing strategies. Your queries are most welcome. Just drop a call.

With the internet technology revolution, video has emerged as a strong communication tool that can be customized as per need. Video is the fastest, effective and convenient all-purpose way to engage with your audience for marketing and promotion, drive traffic, enhance leads or create awareness. International data predictions underline the most compelling benefits of video marketing for your business.

• By 2022 more than 82% of all consumer internet traffic will be dominated by online videos.
• About 95% of a video content is retained by viewers, as against 10% of reading a text.
• Subject to no bar on time, resources, and budget, almost 83% of marketers stand to enhance dependence on video as a marketing strategy.

Connect via Social Media: Sharing your corporate or promotional video through any social media platform is most convenient, quick and effective way of marketing your business among your existing and potential customers.

Multifold Increase in Leads & Conversions: It is estimated that videos posted on social media garner 50% more views as well as many times more shares than texts and images. Which means, a content rich and creatively crafted video generates leads and conversions beyond your expectations.

Boosts Organic Search Rankings: Search engines use videos on landing pages as a factor for ranking. It is as simple as post a video, enhance your dwell time and improve rankings. Needless to say, improved rankings result in more leads and conversions.

Reinforces Customer Trust: Seeing is believing. Corporate videos and product videos with live customer testimonials build consumers’ confidence in your brand and business. As per estimate, more than 90% of consumers are influenced by videos in making purchase decisions.

Influence the C-Suite: Brand building, generating leads and conversions apart, a creative video is the best medium for your business to get noticed by the elite C-Suite which will come handy in the long run.

It is high time that you start unlocking the enormous benefits of video marketing. The business environment is ripe as in the current context people world over prefer online purchases. All you need is, take the help of a professional business video making agency that can bring out creative and innovative promotional videos best suiting for your business.

MATChBOX is a leading corporate and promotional video making company with expertise and experience of over 11 years. As MATChBOX has the added advantage of having an exclusive team for digital marketing, we can position your videos on appropriate online platforms in a most result-oriented way. Contact us for all your video marketing and digital requirements.

Indoor or outdoor, we run into graphic designs everywhere. They could be in the form of billboards, flyers, brochures, social media ads, packaging, websites and signage. Visual communication is a powerful tool in marketing and promotion of business. Graphics are the face of your business. A creatively crafted graphic design can impart the basic details about your business even to a stranger. Not all graphics we see create a lasting impression in our mind. Unique, creative and innovative graphic designs stay imprinted in memory with great recall value. If you are not an expert graphic designer, it is always desirable to take the help of creative and professional graphic design services.

Saves Time: If you are not familiar with graphic design, you will need more time to understand, get the right materials, tools and software. Even then you may not have the expertise to use them and create an attractive design. It is also likely that you will make mistakes in the process and the design you create may not be up to the mark. All these consume precious time. Here comes the utility of the services of a professional graphic designer. The professional designer will understand the exact needs of your business and come up with the most useful graphic design or you within the least time.

Quality of Service: Graphic design being the face of your business, a slight mistake can prove counter-productive. A professional takes all possible precautions and ensure that the final design is foolproof and delivers excellent results.

Cost-effective: The professional graphic designer knows the best local suppliers of necessary materials, tools and software and the prices thereof. The professional may also get some discounts since they often buy in bulk. Whereas, in the ‘do it yourself’ route, you may end up incurring much higher costs with poor results.

The Professional Edge: It is crucial for your business to adorn a professional outfit as people relate professionalism with quality. Professional graphic designs with their uniqueness and quality can bring about that much needed professional touch to your business. Elegant designs can woo viewers and when you invest in professional graphic designs, it elevates your stature.

Stand Out From the Rest: Poor designs paint a poor picture about your business. It is better to have no designs at all, rather than using mediocre designs. So don’t compromise on graphic designs. A professional graphic designer understands your business and come up with unique and best quality designs which enable your business to stand out in the crowd and attract more customers, thereby enhance business.

MATChBOX is a leading professional graphic designing company. Our team of graphic artists is adept at creative and innovative graphic designing for all your business purposes. We are eager to join hands with you. Just a call and we will be at your service.

A mobile app for business has become an advanced organizational necessity because smartphone users are growing by the day. You are a big brand or a small business, it doesn’t matter. What matters is, if you are not having a mobile app for your business, you are losing the growing number of buyers who prefer to buy online using their smartphone. With a mobile app, you can reach out to potential customers as well as enhance the experience of existing loyal customers.

Customer Service: Mobile app is the most convenient and preferred means of prompt customer service as you are always available for your customers. As the digital world never sleeps, an interested user can get to know about your business just by downloading your mobile app, even in the middle of the night. They can purchase too, online without waiting for business hours. Thus, mobile app enhances customer satisfaction beyond comparison.

Marketing Edge: Mobile app is the best direct marketing tool. You can equip your mobile app with whatever information you want to share with customers, like general information, ordering forms, prices, messengers, user accounts, search features etc. You have the option to remind customers about your products and services. The response will be instant.

Brand Visibility: Design your mobile app with a creative and innovative look-and-feel with multiple features. Users tend to love trendy, but user-friendly mobile apps which will enhance your brand visibility. Remember, the more the visibility, the more the possibility of customers considering doing business with you.

Customer Engagement: Your method of reaching out matters. Your app can bring about that differentiated experience in customer interactions. In today’s busy daily schedules, people prefer to communicate by phone or text. With a mobile app you provide that opportunity to users, many of them will turn into loyal customers.

Stand Out from the Rest: Personal or professional, individual or organization, technology has captivated almost every walk of life. Hence mobile app is an essential ingredient, more so for small businesses. If you want to stand out and get noticed, your mobile app must be unique with better features than your competitors.

A dependable digital marketing company can help you design most user-friendly mobile app. MATChBOX is a leading online marketing company with over 11 years of experience and expertise. Our teams of digital experts, designers and creative content developers are capable of designing the most result-oriented mobile app for your business. Let us join hands. We are just a call away.

Digital Signage: What is it?
In simple terms, digital signage is a custom-designed display of message with graphics, video, and other contents to attract the attention and enhance experience of consumers. As consumers are getting more and more used to seeing information on display screens of different sizes, a digital dimension to your signage will make a big difference.

Customers Prefer Self-Service:
Consumers now-a-days, especially in malls and super stores, prefer to do things on their own i.e. pick items and move on, instead of waiting for someone to direct them every time. User-friendly in-store signage with the relevant information should be in place which will make the customers feel comfortable while making purchase. If the customer enjoys the experience, they will come back for their next purchase. It is also most likely that they will refer your store to their contacts.

Rapid Change of Display Possible:
If you have a chain of stores at different locations and want to make changes in your display, digital signage allows you to change all the displays across the chain at the same time from one remote location. This feature can come handy when you are introducing new products, launching new schemes, offers etc.

Uniform Brand Identity:
Digital signage helps enhance visibility of your brand, consistent across all locations. People will remember and recall your brand when a need arises in future. Attractive signage uplift your brand visibility, automatically grab attention of viewers facilitating recall resulting in curious passers-by turning into loyal customers.

Grab Attention of Larger Audience:
Digital Display can attract attention of onlookers also, apart from in-store experience. Digital signage is more powerful than other means of display – the power of motion. Because of this advantage, digital signs grab an estimated 400% more views than static signs.

MATCHBOX is a leading Total Communication Solutions Providing Company with specialization in the areas of creative Digital Signage, Branding & Marketing, Digital Marketing, AV Films, Graphics Designing, Specialized Printing and Events. We have over 11 years of enriched experience and expertise in designing and creating Digital Signage. We have in-house capability for creative content development and visualization. MATChBOX is a one stop shop for everything in Digital Signage. Just give us a call for your digital signage needs.

Video, being a powerful content medium for telling stories, it can greatly impact the success of your promotional drive and content marketing campaigns. Video serves as a link to connect with your target audience and build a healthy relationship. Statistics speak volumes about the significance of video in your content marketing strategy.

• Video content accounted for more than 80% of all consumer online traffic in 2019.
• Videos on social media generate 1200% more shares vis-à-vis combined images and texts.
• Video content is preferred by nearly 90% online marketers.
• Mobile video consumption grows by 100% every year.

Thumbnails are very important in attracting viewers towards your video. Create and use captivating, engaging and high quality thumbnails.

Most of the people world-wide prefer mobile viewing of videos. Hence it is all the more important to ensure that your videos are mobile-responsive.

In order to get a higher ranking for your video on search engines, the best way is to create a video site map with all details about your video.

Once traffic is drawn to your video, optimize it in the best manner and concentrate on leads and their conversions. This can be facilitated by adding a clear call-to-action. Get the services of a dependable digital marketing agency. The agency can help you in video marketing, its ranking, call to action and conversions.

Making and posting video is not enough. Analyze your video’s performance constantly and consistently. There are tools like YouTube Analytics and Google Analytics to oversee video performance and understand more on views, sources of traffic, video watching time, and if you have more videos, find the most popular one. Not only that, you can assess your overall brand awareness based on the number of views, shares and mentions. Your digital marketing strategy, and for that matter, video marketing strategy, should contain clear methods of measurement. In making all these possible, a result-oriented digital marketing service provider can be of immense help to you.

To create high performing videos, it takes time and efforts. You should have the right video content plan with creativity; use it to roll out meaningful videos. The best way out is to subscribe the services of a reputed online marketing company with proven track record. MATChBOX is a leading digital marketing company with more than 11 years of experience. We have competent teams for digital marketing, creative content developing and graphic artists. MATChBOX has expertise in making creative corporate videos and promoting them online effectively. We are keen to join hands with you. Drop in a call and we will be at your service.

Your product may be the best in its category. But unless you promote it effectively, not much people will know about it. You might have launched a top notch website. But unless you promote it, your website will go unnoticed in the overcrowded internet bandwagon. Your products and online presence need to stand out from the rest. The most viable way out is to promote your website online through which your business will boom. A dependable digital marketing company can do the job for you to get your website on the top of the search engine results. Here are some tips.

Leverage the SEO Edge: Ensure that your website content necessarily contain the relevant keywords. For this to happen, use the Google keyword tool planner to find out the trending keywords that are most relevant to your business and market. A result-oriented digital marketing agency can help you in using the SEO tools to your best advantage. Your digital consultant knows how and where in your website content the keywords should be used. SEO is an essential tool that can ensure ranking of your website on the top list of Google search engine results which will enable intensified traffic to your website, thereby your products reach more and more new customers.

The Social Media Edge: The onset of social media has brought about a sea change in online marketing. Social media is an excellent platform to stay connected with existing and potential customers. You can launch contests and giveaways with unique and custom-made landing pages which can attract new ‘likes’ and ‘shares’ with customer contact details. Promotion of your website on social media can fetch you wonderful results.

The Content Edge: When it comes to website content, nothing works more than quality. Give the information which viewers are looking for. Your website content should be such that it should be able to attract the attention of other people and they would promote it on their blogs and social media pages. Using Google Authorship is an effective way to enhance visibility which will get you higher ranking in search engines.

The Google Local Business Edge: Digital world has unlimited reach. However, as a business you cannot overlook the local audience. Enlist with Google Local Business and Google will give you tips for website promotion. Google Local Business page will facilitate increased visibility to your website and attract more local customers.

There are more ways to promote your website whereby your business gets promoted and benefitted. You need to have a clear digital marketing strategy if you want to make it big in online marketing. MATChBOX is a reliable online marketing company with requisite expertise and rich experience of over 11 years. MATChBOX is a one-stop solution for digital services with creative content developers and graphic artists besides digital experts. Team MATChBOX will be happy to answer your queries. Just give us a call.

Your website or web page is a powerful sales and marketing tool for online business. To take maximum online advantage, you need to expand the visibility of your website. Increased website visibility means increased possibility of existing and potential customers connect with your brand. Here comes the importance of search engine optimization (SEO). SEO helps improve your website visibility for users of online search engine and thus your website ranks higher in the search engine results page. Most of these visitors will become your customers sooner than later. Some of the major benefits of SEO are:

Increases Web Marketing ROI: If your website ranks poorly on search results, it won’t attract much online traffic. Users normally are interested in the first page of the search results. Hence, if you effectively deploy your SEO strategy, viewers will find your website on the first page which will facilitate substantial generation of leads and conversions even beyond your expectations. Thus SEO earns you the best ROI (return on investment).

Ensures Quality Traffic: With SEO you will get high quality traffic to your website. You can be sure that your target audience will see your website in search results with full attention. Most of them are likely to respond to your calls-to-action.

Promotion 24×7: SEO promotes your brand and business round the clock as ‘online’ never goes ‘offline.’ It is crucial since it is estimated that Google processes approximately 70,000 searches every second. SEO ensures that you are there always in the top rankings of search results as and when your target audience looks for you.

Reduces Advertising Costs: A smart and focused SEO strategy ensures continuous ranking of your brand on the first page of search results for high-value keywords. Thus your traditional advertising costs come down substantially. SEO is cost-effective and it delivers even better results.

Constant & Consistent: If you consider SEO as a long-term investment, reap the benefits for years as it is an ongoing strategy. In order to maintain your rankings, keep pace with the search algorithm updates and changing user search habits, and continue to keep SEO as an integral part of your digital marketing strategy. This way, you can maximize your ROI.

In nutshell, SEO builds brand equity, audience targeting, lead generation and conversion, and ultimately your business grows beyond. MATChBOX, a leading digital marketing company with 11+ years of experience and expertise can help you in defining the most appropriate digital marketing strategy for your business with specific focus on SEO. As a result-oriented online marketing agency, MATChBOX has specific teams for driving creative and innovative digital marketing most effectively. To know more, just give us a call.

In today’s fiercely competitive scenario small businesses need to appear different and unique in the over-crowded digital landscape to survive and succeed. Your digital presence should be mobile-responsive and it doesn’t mean a website alone. Mobile-friendly Apps are all the more important today to connect with customers on-the-go. Not only customers, a user-friendly App enables your employees and other stakeholders also to connect with you in real-time. A creatively crafted App has many benefits to enhance your business volumes substantially.

Serves Multi-purpose: Mobile apps are not just for sales and marketing purposes only. Apps can also serve purposes like file uploads, digital magazines/newsletters, booking systems, and video streaming. You need to design your app in such a way that customers enjoy using it. This way your brand visibility increases which could lead to more enquiries and conversions.

Better Customer Engagement: Today’s customer wants to stay connected as long as possible through their smartphones. Nothing is more apt than a mobile app to engage more through increased interactions with people and win over new customers. An app is a powerful tool to boost business, to bring about enhanced efficiency in your dealings and drive customer loyalty.

Collaboration & Communication: Better and faster connectivity and communication are paramount to the success of your business. Mobile app facilitates prioritization and collaboration of projects. With app, you can share relevant and interesting information with customers including updates on your products and services. Stay connected 24/7 with your target audience.

Business Specific Features: Design your app focusing on the nature of your business and customers’ needs. For eg: if you are a service provider like gym, beauty salon, your app should enable customers to schedule appointments. A dependable digital marketing company can help you create a most appropriate app that efficiently serves your purposes.

Customer Service: Customers want quick response to their queries. Your response can impact rise or fall in your reputation. A customer service app can ensure prompt response to customers and uplift your reputation which will stand you in good stead to enhance business.

Let your business stand out, grab attention, win over audience and turn them into loyal customers. MATChBOX, a leading digital marketing company with 11+ years of experience and expertise, is keen to help you design the best mobile app for your business. Our experienced team of digital experts can help you realize the full potential of your business with increased revenue by creating customer-friendly mobile app for you.

Brand equity is the value of the business name which consists of elements like profit, market share, company logo and tagline, visual elements, and consumer perception and recognition. Brand equity generates business for the company. Creative and innovative digital signage builds brand equity. Some salient highlights of branding using digital signage are:

Enhances Customer Engagement: Listen to customers’ voices and respond promptly on social media. This will make them loyal to your business. Digital signage is one of the best ways of enhancing direct customer engagement.

Attracts Online Traffic: Digital signage can drive inbound and outbound traffic to your website. Most of them are likely to remain loyal to your brand and business. Signage with creative graphical representation of images, text and quality content depicting your products and services, can accelerate your business.

Builds Brand Image: Digital signage at multiple strategic locations using uniform font, color combination and logo make the signage recognizable by people who all see them, creating a strong brand image. When a need for products and services similar to yours arises, these potential customers are most likely to recall your brand and will turn to customers.

Cost Effective: Printing of promotional materials such as brochures and posters is a costly affair as well as not environment-friendly. These promotional materials become redundant with upgrade in existing products or introduction of new products causing you to incur higher costs. In case of digital signage, it is environment-friendly and its content can be edited and updated easily. Thus digital signage is cost effective and fetches you much higher ROI.

Saves Time: As there is no printing and production processes are involved, digital signage saves a lot of time. All it requires is a few clicks and your signage is visible for all.

Enhances Profit: Highly cost-effective digital signage increases your brand equity which results in surge in sales. This increases your profit margins. The more you engage with customers, the more your profitability.

MATChBOX is a leading digital marketing company with over 11 years of experience and expertise in result-oriented branding and signage. We have full-fledged team of creative graphic artists and digital experts to understand your exact needs and accordingly design effective and meaningful signage with the best content and latest technology. For all your branding and signage needs, contact us.