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Your Business Can Surge Ahead With Social Media Marketing

There is no denying the fact that with its fabulous growth and popularity, social media has emerged as a most successful and effective channel for businesses unaffected by adversities like pandemic and lockdown. Social media marketing is the most viable, cost-effective and profitable option for businesses.

Interact & Engage: While focusing on promoting your business, be consistent in your interaction with audience and build a stronger bond with existing and budding customers. Enhance your engagement with them through posts, likes, comments, and also respond to their queries.

Serve What They Want: Undoubtedly your products and service offerings will remain largely unaltered. However, in your social media interactions show your customer-orientation. You should not be seen as always minding only “business as usual.” Go beyond business in your social media interactions which will attract more viewers and most of them end up as loyal customers.

The Right Platform: While there is no dearth of social media channels, it is vital to choose the right platform that best suits your business. Remember, all channels are not good for all businesses. Take the help of a dependable digital marketing company who can understand your business needs and determine the best digital channel.

One Up On Competition: Be vigilant and watch social media activities of your competitors – their interactions, what is going well for them and what is not etc. Don’t ever try to copy them, but learn from their successes and failures. Accordingly do regular analysis and modify your strategies so that you stay always ahead of competition. If you are not well-versed, leave this exercise to a reliable digital marketing agency who will handle the spying and restrategizing.

Be Innovative & Stand Out: Don’t go by the ‘best practices’ of others. Be innovative in your social media interactions. Be different and stand out in your posts, contents and comments to attract maximum traffic. Create your own benchmark and set trends and let others follow your track.

MATChBOX is a leading digital marketing company in Indore with a proven track record of over a decade in the field. Our digital experts are agile in understanding client’s exact needs and form the right social media marketing strategy. Over the years, MATChBOX has earned the name as a result-oriented digital marketing company. Contact us for all your digital needs.

A Functional Website Can Be Your Business Site

Salient features that attract viewers to a website are creative design, easy navigation, and useful contents. Business viewers also look for product features, blogs, customer testimonials and website’s link to company’s social media account.

User-friendly Website: Viewers prefer websites with a clear menu that provide faster and accurate access to the section they want to see, like the shopping section, product features, and contents.

Look & Feel: Like a product, trendy appearance of the website matters. It is essential to keep the design of the website updated and visually appealing as per the current trend to attract maximum viewers.

Meaningful Content: Viewers are impatient and don’t like to waste their time on vague information. Hence, your website should have accurate and updated information on company profile, products, services, and other details which are relevant from viewers’ point of view.

Customer Testimonials: Live customer testimonial videos are a must-have feature for a functional website which enhances the authenticity of your business. Ensure that the customers shown in the videos are real. A dependable digital marketing company can help you in making creative customer testimonial videos.

Social Media Link: Now-a-days social media plays a vital role to learn about a company and its business. It’s essential for your business to have an active social media presence. Your website should link to your social media account. To create social media account and to keep it updated, take the help of a reputed digital marketing agency.

Engaging Blog: A vast majority of netizens, especially business viewers consider blogs valuable. Regular blogs are useful to share updated information on your business. A creative digital marketing company can be of help in creating engaging blogs and effectively positioning them.

MATChBOX is a leading digital marketing company in Indore with over a decade of experience and expertise in designing attractive and content-rich websites, social media and blog pages. We focus on extending result-oriented online service to clients. Contact us for all your online needs.

Virtual Events: Turning Concerns Into Advantages

Covid-19 and the consequent lockdown has affected and changed almost everything, especially business and marketing and paved the way for a helluva lot of new normal ways. The event management industry is one of the most affected victims of the pandemic. With in-person event out of question, virtual events are the new normal. Obviously, there are concerns on the effectiveness of virtual events. Look closer and you will realize that the quintessential concerns are the beauty of virtual events, turning it much more advantageous over its conventional counterpart, the face to face event.

Technology Driven: Participants will be attending virtual event remotely for which quality internet connection is a pre requisite. Give prior information on the ideal band width and if needed, make them familiar with the login functions. In case of more participants from a single location, they can join together from a common venue with big screen and better sound arrangements.

Prior Registration/Invitation: It can be done online as in the case of an in-person event.

Anchor/Moderator: If needed, an anchor can lead the event at the host venue.

Global Attendance: Virtual events are virtually global and it saves a lot as compared to in-person event in terms of time and cost – travel time, travel expenses, hotel etc.

Product Launch: Multi location launch of any product at one go without physically moving the product from venue to venue. Product can be displayed virtually and its features explained.

Health & Safety: In situations like the Covid-19 crisis, virtual events are the best option as participants don’t have to bother about infection.

Green Event: The carbon footprint of virtual event is insignificant as it avoids travel, eat and waste; thus contributing to a more sustainable economy.

Thus, concerns about virtual events are practically misplaced. Instead they have more benefits over fact to face events. MATChBOX, a leading digital ad agency in Indore, can help in conducting virtual events with all technological and logistic support. We are already a prominent event management company with over ten years of experience. Our creative digital expertise gives us the competitive edge to execute virtual events at par with in-person events. Just a call, and we will be at your service.

Video Marketing: Masterstroke For Online Business

The answer is simple – with video marketing, it’s advantages all the way.

  • As per an estimate, close to 80% of viewers recollect a video they have seen in the recent past.
  • Video being mix of audio and visual, it creates deeper and long-lasting impact in audience facilitating easy recall of brand, product and service.
  • There is hardly any other means of advertising that can match videos in effectively and meaningfully portraying the benefits of your products/service.
  • If your videos are really good in terms of creativity and innovation, then many of your followers would be tempted to share them; thus widening their online reach, thereby your brand and business.
  • It is most likely that when existing or potential clients recollect your video, they also remembers your brand, products, services and their benefits, resulting in new leads and deals for you.
  • Consider the facts shown in picture.

    MATChBOX, a dependable digital marketing company in Indore, has over a decade of experience and expertise in making creative corporate and promotional videos. We are eager to join hands with you. Please contact.

    A Mobile App Can Grow Your Business Quicker & Better

    Mobile apps are no more the monopoly of big businesses. Today, in the fast changing global scenario, smaller companies are serving customers and getting much higher returns on their investments by leveraging the potential of mobile app. Active social media presence helps, but it is not enough. An app for your business is the bottom line today.

    Salient Benefits of a Functional Mobile App:

    • Enhances Customer Engagement
    • Better Service Support & Customer Delight
    • Business Promotion
    • App Makes Online Sales Easy
    • Brand Building
    • Ensures & Strengthens Customer Loyalty
    • Personalized Shopping Experience
    • Generates Profitable Opportunities

    Be the First with an app in your line of business and grab the unbeatable initial lead.

    MATChBOX, a prominent digital marketing company, can develop the most convenient and user-friendly Mobile App for your business. With over a decade of experience and expertise, we have earned a name as a result-oriented creative online marketing agency. We are eager to join hands with you. We are just a call away.

    Healthcare Professionals: Optimize The Unlimited Social Media Marketing Advantages

    It is rightly said that in the fast changing global market scenario, if you are not using digital marketing, you are a loser. Healthcare business is no exception. Especially for healthcare professionals, social media marketing can play an all the more vital role. Some tips:

    Awareness: Use social media effectively to raise awareness about health related news and concerns. When it comes from a trusted source, people tend to rely on them, for eg: information on immunization, virus spread, prevention and dos and don’ts.
    Caution on Misinformation: Unfortunately, there are miscreants out there to spread misinformation on health. This is a dangerous trend and spreads rapidly. To warn people about such misinformation also forms part of raising awareness.
    Communication in Crisis: Now-a-days people depend more on social media than newspapers for latest news. In the Covid-19 crisis, many government health systems are using social media for effective healthcare communication, including sharing status updates and restrictions. Managing and communicating health information is not a mean task in a crisis situation.

    Reply to Common Queries: Healthcare professionals can use social media platforms to answer common queries. A classic example is the Corona Helpdesk chatbot on Facebook messenger launched by government of India to share update information and dos and don’ts to prevent the spread of Covid-19.

    Social media holds the potential for the healthcare sector to reach out to large consumer and patient communities. Healthcare professionals can leverage this social media marketing advantages with campaigns that are executed with multi-channel marketing strategies.

    MATChBOX, a leading digital marketing company with over a decade of experience and expertise can help create the right social media marketing strategies aptly suiting your needs. Ours is a creative and innovative digital marketing agency known for its result-oriented services to clients. Let us join hands. We are waiting on the other side of your phone.

    Video Marketing: Go With The Trend And Grow Your Business

  • Video Marketing is on top of the trends envisaged for content marketing in 2020.
  • With the spurt in social media usage and longer time spent thereon, thanks to the lockdown, users now prefer content rich videos.
  • YouTube is the frontrunner with over 300 B views in Q1 of 2020, signifying 13% increase over Q4 (2019) and 11% over Q1 (2019).
  • In India the millennials in the age group between 18 and 34 consist 70% of the viewership.
  • More than 90% of the users viewed YouTube in their smart-phones.
  • Facebook and Instagram are next in line in terms of popularity amongst viewers.
  • With over a decade of experience, MATChBOX has earned a reputation as a dependable digital marketing company. We are also pioneers in corporate video making. We have all the required resources like creative teams, content writers and digital marketing experts. We can develop the most appropriate video marketing strategy for your business and execute the same successfully. Contact us for all your online needs.

    Combat Covid-19 With Safety & Precaution, Best Quality Protective Equipments Ensure Best Safety

    Face Mask: Personalized Mask that protects, but unmasks individual identity.

    Face Shield: Scratch resistant, can be sterilized, optical clarity, high impact resistance, unbreakable, polymer material, washable.

    Sneeze Guard: Transparent, light weight, easy to install, easy to clean
    Acrylic table-top shield, ideal for cabins & counters.
    Protection against airborne germs caused by coughing and sneezing or droplets from mouth.

    Automatic Sanitizer Dispenser: Developed by CFEES & DRDO, Contactless mist blow unit.
    Wall mountable, works of ultrasonic sensor.
    High operational precision to completely disinfect both hands.
    Easily refillable.
    Ideal for factories, offices, banks and all commercial establishments.

    When it comes to safety, don’t compromise on quality over price

    Digital Magazine – Easy Way to Build Trust. Trust Drives Revenue

    Digital/E-magazine or newsletter, the best and easy way to connect and engage with your customers, channel partners, suppliers, employees and other stake holders.

    Salient Benefits of Digital Newsletter

    Eco-friendly: Unlike printed magazines, no paper, ink or chemicals is used.

    Cost-effective: Savings galore in terms of costs of paper, printing, freight/courier charges, unused stock etc.

    Global Distribution & Accessibility: Post e-newsletter on your website and social media pages and your readers can access it from anywhere in the world and it costs nothing. Personalized distribution possible by sending through personal e-mail or whatsapp.

    Easy to Edit and Modify: Unlike printed magazine, digital magazine enables instant correction and modification online, before distribution.

    Interactive: Digital newsletter elicits quick response/feedback from target audience. It could be enquiries from existing/potential customers leading to conversions and revenue generation.

    Customization: Customize your digital newsletter as per target audience category for more impact, and effectiveness, such as Sales/Marketing newsletter, Corporate newsletter, Aftermarket newsletter and so on.

    Visual Impact: Right mix of color, graphics and animation can improve the visual impact.

    Always Remains Unlocked: Creation and distribution of digital magazine and its accessibility continues undeterred even when the world is locked down.

    Magazine/newsletter tells your stories – corporate, brand, products, services, other initiatives. Stories build trust. Trust drives revenue.

    MATChBOX, a total communication solutions providing company, is also pioneers in digital marketing. We have team of digital experts with experience to design and create attractive digital newsletters. Our creative team comes up with meaningful contents based on the precise message and information you want to share. MATChBOX is just a call away.

    How Virtual Events can Benefit your Business in Lockdown?

    Outbreak of the covid-19 pandemic and the consequent lockdown has changed almost everything. Thus many an abnormal has become the new normal. With in-person meetings and events out of the way, at least for a year, Virtual Events and Virtual Conferences have become the new norms.

    Virtual Event – what is it?
    In simple terms, it is an event conducted online using web-based platforms with virtually no restrictions on number of participants and geographical limitations.

    Advantages Galore

    1. Cost-effective: As participants remain at their locations only, it saves costs like travel, hotel, meals, venue, conveyance and other incidentals and overheads.

    2. Time Saving: Many hours of virtually unproductive time spend on to and from travel is saved. The travel time becomes a couple or more days in case of overseas participants. The online setup time for virtual event is minimal compared to in-person event.

    3. Global Participation: Schedule the event and share the online link, and participants from across the globe can join instantly.

    4. Flexibility: Be it a leadership conference, business kick off, new product introduction, meeting with business associates or event of any other type, you have the option to include interactive sessions, guest speaker’s session etc.

    5. Instant Feedback: Unlike in-person events, virtual events make it possible to take real-time feedback of participants. You can also circulate online feedback forms and allot time fill it up and submit.

    6. Effectiveness: As the virtual event is held online, its quality and results are measurable more accurately than in-person events. You can easily know the number of participants, when they logged into the system and from where, level of their participation and so on.

    Because of its enormous benefits, Virtual Events are here to stay as an integral part of conducting business, even after the pandemic scare and travel restrictions are over. MATChBOX has always been in the forefront of providing to its clients the latest technology based solutions. In this time of crisis, we are here to help you by managing and executing Virtual Events for you. We are virtually waiting on the other side of the phone.