In today’s technology-driven era, even conventional people expect unconventional ways and means of enjoyment. More so in events. Just being trendy is not enough. You need to offer a truly differentiated experience to your audience. Even when the event concept is standard or with a trending idea, you can garnish the event with creative inputs and raise its level.

You should craft the event as an intriguing experience for the participants. The focus should be on creating an event experience that facilitates a lasting connection with the participants. Infuse creativity with lavish doses of innovation can transform an otherwise ordinary event to extraordinary experience to cherish.

Creativity is the key element that makes or breaks an event. Let creativity commence from the point of invitation itself. The invitation should arouse curiosity amongst the invitees that something unique is in store for them. You should maintain this curiosity at all stages and processes of the event like its promotion (online/offline), welcome at the venue, the actual event ingredients and till departure of the guests.

Every person has the power of imagination. What is significant is that the imagination should be practical to turn it into creativity and then put the same thought into production. Creativity is not limited to the visual or audio effects in an event. Instead creativity should be visible and experienced by participants across all domains. An event manager should possess the ability to be creative in problem-solving and use this in all aspects of event management.

Creatively shaping or reshaping the “look and feel” and “touch and taste” transforms the event into a differentiating experience. Often it doesn’t impact your budget. Even if the budget overflows a little, it is insignificant when compared with the resultant enormous positive impact on the audience.

MATChBOX is a leading event management company in Indore. Our areas of interest are wide and include advertising, digital, branding/signage, and short films. We have full-fledged creative teams and we insist on executing events with creativity and innovation as ever-lasting experiences.

In recent years, digital signage has become one of the most popular forms of advertising. In the digital era, the advertising significance of digital signage multiplies for business world over. To master the art of marketing it is essential to understand what exactly a digital signage is.

Digital signage, what it is?

In simple terms, it is a variety of different electronic displays. It ranges from the billboards on your city’s main thoroughfare to the digital posters in the local shopping centre. First decide your marketing goals and budget and then choose the appropriate digital signage option. What are your core objectives for digital signage – sales increase, information sharing with customers, or brand your brand? You need to ponder over these points.

How to use digital signage?

Whatever may be your objectives, digital signage acts as a channel between your business and your existing and potential customers.

No one likes elaborate images or huge texts. Ensure that your digital signage displays are short, cute and crisp with useful content that promotes your brand, services and products.

The advantages of digital signage are many. First and foremost, your brand is exposed and promoted amongst the public which will come handy in their present or future purchase.

Digital signage is not as costly as you may think. You can also do a little research to compare costs as well as select the right form of display signage and the best position to display so as to get the most out of it.

MATChBOX is a leading branding and signage solutions providing company with over a decade of experience and expertise in the field. We have full-fledged marketing and creative teams to understand your branding/signage needs. We can design creative and attractive digital signages and display them prominently. We focus on meaningful, useful and result-oriented branding and signage promotion.

We are a leading digital ad agency in Indore. We are also into advertising, event management, branding/signage, short films and printing. We have creative people and digital experts. We effectively use words, images and visuals. We are excellent communication enablers. Because in business in this digital era, the more you communicate, the better.
For digital promotion, through social media platforms, of your business, we can facilitate from creative positioning to the visual approach, so as to channelize the target audience towards your business.
Whether you are already on digital platforms or a novice, it doesn’t matter. We can take your products and services closer to the audience which will yield better results. Thus you can better consolidate your industry influencer position.
What we can do for you:

• Digital Strategy
• Copywriting and Creatives
• Brand Promotion
• Photo Shooting & Video Films
• Website Development
• Digital Campaign (Social Media)

We are MATChBOX, a leading digital experts in Central India. Let us join hands for a mutually beneficial digital collaboration that can grow your business rapidly.

Source – https://www.statista.com/statistics/255146/number-of-internet-users-in-india/

The online market offers huge potential for your business promotion. All you need is a clear cut digital marketing strategy and roll out it on the most appropriate digital platform. It is not the time to experiment with novices. Go with the tried and trusted – MATChBOX, a leading digital marketing agency with over a decade of experience and expertise.

The marketing trends today forcefully indicate that video marketing is an integral part of it. There is no gainsaying that this trend is here to stay, at least for the next 5-10 years. Therefore it is wise to go with the trend and include video marketing into your digital marketing strategy.
You should understand that YouTube is not the only platform to post your video to promote your business. Other popular social media platforms like Facebook, Instagram and LinkedIn can come handy for your video marketing purpose.
Today people are used to viewing content on smartphones, thanks to their anywhere anytime usability. Long-form sales pitches and emails are passé as they are not effectively adaptable for the small screen of smartphones. Whereas, a skillfully recorded video can serve your purpose more convincingly. In a video, you can furnish same or even more information about your product or service in a more convenient format.
Some of the major advantages of video marketing are:

• It never goes out of date. You can reformat the content and use it differently.
• Transcribe and use the text form of the video which you can re-script and post/publish elsewhere.
• A native video can be posted on Facebook. Evidently, Facebook posts and videos attract more shares and engagements than YouTube.
• The audio can be used for podcast.
• Live customer testimonials and demos of your product/service in a video can create more convincing impact on potential customers.

In nutshell, video marketing is a winning proposition.
MATChBOX, a leading total communication solutions providing company, has the experience and expertise in making promotional video films. Being a full-fledged digital ad agency in Indore, we have expert team to define and position your digital marketing strategy in a more result-oriented way. MATChBOX has the creative edge to make promotional films with meaningful script and powerful visuals.
We are on the other side of your phone. Let us join hands to enhance your business enormously through effective online marketing.

Events can be broadly categorized as:

• Corporate: Promotional – Marketing, Sales, Service, Brand, Exhibition, Sponsorship, Meeting & Conference, CSR Activities etc.
• Festival & Social: Celebrations like Diwali, Dussehra, Holi, Eid, Christmas and New Year.
• Special Occasions: Birthday, Wedding, Anniversary, Reunions etc.
• Entertainment, Arts and Cultural Events
• Others: Sports, Charity, and many more events that defy categorization.

Purpose of events varies as each event differs from the other. Needs and objectives of each client also differ.

The trend today is to engage event managers to organize events impeccably as per client’s brief and objectives.

Selecting and engaging the right event organizer is the key to ensure success of an event.

Benefits of using an Event Manager

Advantages of engaging an event management company are many. Some of the salient benefits are:

• Free from Worries: Just brief the event management company of your needs they will take over the stress of managing everything. You just sit back and monitor.
• Creative Edge: Event manager can add creative values that will showcase the event as an experience to cherish.
• Planning & Budget Management: Professional planning and delivery within the budget is the distinguishing feature of a professional event management agency.
• Success Guaranteed: Testimony of a successful event adds to the portfolio of a professional event management company. Hence they are, perforce, obliged to ensure success of the event.

While electing an event management company, rather than size and fame, it is wise to go by quality and reputation. MATChBOX is a leading event management agency in Indore and
Central India with proven track record of over a decade in managing events of all types, sizes, and with varied objectives. Execution with creative and innovative edge to showcase each event as a unique experience anywhere in India is our hallmark.

MATChBOX, at your event management service, just a call away.

Digital Marketing undoubtedly has many advantages over traditional marketing. In today’s world, digital marketing is not a luxury or add-on, but a necessity for businesses of all sizes and types.

A few of the salient advantages of digital marketing are:

Cost-effective: The methods of traditional marketing are costlier and beyond reach of small and medium businesses. Whereas, in digital marketing you choose the appropriate platform and the methods that fit your pocket.

Measurable: In digital marketing you can precisely trace results of your campaign. Tracking results has the advantage of assessing and improving the campaign.

Targeting Real Customers: Success of digital campaign depends on your target audience. In other words, reach out to ideal customers who are interested in your products or services. In digital marketing you can set your target audience by their attributes like age, gender, occupation, hobbies etc and address them with custom-made campaigns.

Catch Them Early: With digital marketing you can influence people at the very first phase when they start looking for a product. Now-a-days people search internet extensively at the purchase planning stage itself. If you are present on the web with your campaign, it can create favorable impact at the initial stage itself.

Make Changes When Needed: One of the unique attributes of digital marketing is that you can make changes as and when need. You can keep on updating and improving your campaign. This is very cost effective and drives the best results.

Digital Expertise: You need a digital agency to effectively and successfully conduct your campaign. The agency experts should be able to understand your exact needs, form the appropriate digital strategies and implement them.

MATChBOX a leading digital marketing company in Indore has a full-fledged Digital Team to create most suitable digital strategies depending on each business and carry out successful campaigns. Creativity and innovation backed by capable digital experts and content writers, MATChBOX has emerged as a dependable digital ad agency in Indore.

Team MATChBOX is just a call or mail away.

It was a happening decade with changes taking place in the wink of an eye. Driven by mind-blowing technological advancements, the Marketing & Advertising industry witnessed newer trends, tastes, definitions, and axioms.
Today’s consumer is smarter and well informed than they were 10 years back. With the demanding consumers, brands have to look for innovative ways to communicate and engage with them. In today’s marketing, the line that used to differentiate between masses and classes has become thinner. Marketing and for that matter advertising strategies devised for masses cannot hold on without class and vice versa.
Let us take a little peep at the major factors that necessitated a paradigm shift in marketing and advertising in the last decade.

The Data Deluge

Marketing and advertising in the internet era depend heavily on the volume, velocity, variety, variability, and complexity of data availability. In 2019, the number of internet users rose to an estimated 4.39 billion. Online activities of this large user base is filtered and used as data for inbound lead generation.

Content Marketing

This was a trend that thrived on innovative content churned out by creators of repute. Be it outsourced or insourced by brands themselves, content reigned supreme. Branded content linked to a brand pave the way for consumers to connect with the brand.
The last decade also witnessed other marketing and advertising variants like Influencer Marketing, Meme Marketing, and Moment marketing – all online activities.

It is interesting to note the evolution of marketing and advertising strategies from product-centric to audience-oriented. Attracting and increasing a captive audience of consumers with right message at the right time through proper social media platform facilitates creation of a loyal consumer base for the brand.

Delivering the right message to the right set of consumers at the right time using an appropriate social network or medium has become a mantra to create a loyal community for the brand.
For anything and everything connected with online marketing, advertising and promotion, MATChBOX is the matchless option to depend on. Just call us to avail our services.

There is no gainsaying the fact that video marketing is not a will-o’-the-wisp. It has proved its worth especially in the wake of the phenomenal rise of the YouTube Vlogger and Influencer. For companies, their products and brand building, promotional videos present unlimited opportunities and possibilities.
For vast majority of consumers, a brand’s video is the most influencing factor to go for that particular brand. The number of companies using video to promote their businesses is also rising rapidly. With promotional videos, it is advantages all the way.

Enhances Your SEO Edge
Promotional videos with relevant and contemporary keywords uploaded on YouTube can work wonders for your business. This will improve your Google SEO and rankings on YouTube. You also have the option to upload your video on Vimeo or Daily Motion and build a following on these platforms too.

Seeing is Believing
There is already an air of lethargy with so much of blog posts and content online. Thus, more people are preferring video to communicate instead of text. It is estimated that viewers retain and recall 95% of what they watch whereas just 10% of what they read.

Easy to Communicate
Complex charts, graphs and technicalities can be easily showed on video than text. The power of video makes it much more effective, meaningful and productive.

The Flexibility Edge
Promotional videos are so flexible that you can post them on your website and social media page simultaneously and direct your viewers towards it.

The Video Testimonial Edge
Written testimonials are passé and a section of consumers even take them for fake. Instead, people trust video testimonials where a customer is endorsing a product or brand live in his/her own voice. This boosts credibility among potential customers.

The Matchless Video Making Edge of MATChBOX

MATChBOX, a leading total communication solutions providing company has enriched experience and expertise in making of AV films of all types. Being a full-fledged digital marketing agency in Indore, we have the added advantage of combining the right ingredients to make most from your promotional video. Being a prominent advertising and event management agency, MATChBOX possesses the creative edge to make promotional films online blockbusters with crisp and cute script, artistic visuals, crystal clear voice-over and meticulously implanted background music with creative and innovative fusion.