Diwali: Celebrate Safe with Creativity & Innovation

Diwali arguably is the most important and celebrated Indian festival. The festival season in the country culminates with Diwali celebrations. It signifies the homecoming of Lord Rama from 14 years of exile and after slaying the ten headed dreaded demon king, Ravana. As per the Hindu calendar, Diwali also marks the beginning of a new year. All these traditions lead to the basic objective of starting afresh with the faith of triumph of good over all the evils.

Diwali, the festival of lights, is usually celebrated in October or November every year. Like most of the other festivals, people go on a spending spree during Diwali festivity. The tradition calls for buying new clothes, repainting and decorating homes, offices, shops, and other commercial establishments with lamps and lights, bursting firecrackers, and exchanging gifts and sweets.

In India, employers distribute gifts to employees and also bonus, often just before Diwali holidays. The extra money in the hands of people is usually used to meet domestic needs for new appliances and equipment. To make most of this buoyant financial environment, companies offer attractive discounts and schemes. Commercialization of festivals is an invariable reality and people willingly fall prey to the marketing gimmicks.

The past couple of decades have seen celebrations of Diwali going beyond borders. It’s not an exaggeration to say that Diwali has emerged as a global festival in its true sense.

Every year Diwali celebrations formally start with Dhanteras, a day or two before the main Diwali day. Apart from rituals like puja, the day of Dhanteras is considered auspicious for purchase, especially home appliances and utensils. The most important day is the main Diwali day when Lakshmi Puja is performed at homes and business establishments. Lighting and bursting of crackers reach its height on this day. The two subsequent days are normally earmarked for Govardhan Puja, and the Diwali festivities ends with Bhai Dooj, celebration of brother-sister bond.

In the past two years the celebrations were limited and very low scale due to the pandemic. Therefore, this year Diwali assumes added significance as people are elated to celebrate.

While celebrations and greetings strengthen the bonhomie among people, let us not forget the precautions. Let us start a new tradition of celebration with responsibility. Let us be responsible towards maintaining cleanliness during Diwali celebrations. Let us be responsible towards environment. In today’s environment, crackers are best avoided. If not possible, at least let us use less polluting crackers. Let us be responsible towards safety. Be careful while bursting crackers, especially keep little ones at bay.

While we celebrate at full throttle, let us not forget the less privileged. Still there are people around us, in huts, slums, roadside tents, and orphanages who are struggling to make both ends meet, not to speak of new clothes, good food, sweets and crackers. When it comes to poverty, there is no rural-urban divide. Poor people are everywhere. As socially responsible citizens, it is our duty to bring smiles to their faces, at least in this Diwali. Spare a little from your lavish celebrations for the needy. If you can bring smile on the face of a child on the street or orphanage, it will be far better and satisfying experience than the thousands you spend for the loudest crackers.

MATChBOX is a total communication solutions providing company, especially in the areas of Event Management, Corporate Videos, Branding/Signage, Graphic Designing, Digital Marketing, and Specialized Printing. With expertise and experienced teams for each function, our services are complementary to one another. For example, as a leading event management company, we plan and execute events from concept to conclusion with the help of innovative branding of event-related elements, creative graphic designing, and so on.

Over the past 13 years we have assiduously served many prestigious clients across India. We serve to delight our clients with responsibility, accountability, creativity, and innovation. We strongly feel that in the rapidly changing global environment, we need to rethink about the ways of our festival celebrations. Let us be responsible and accountable in our celebrations in terms of safety, cleanliness and environment friendliness. Avoid the harmful elements and instead adopt new creative and innovative methods of celebrations.

Happy Diwali!