Rakhshabandhan: vow to a safer society

The annual festival of Rakhshabandhan is meant to perpetuate the everlasting ties between brother and sister. The word “Rakhsha” signifies safety and Bandhan is an association announcing an abiding bond. In ancient times this bond of security was celebrated as a symbolic peace ambassador, where a queen used to send this anti-war thread to other…
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Celebrating Independence or Disregard???

Is freedom this cheap? Has liberty lost its value? Are responsibilities this negligible? Have we disregarded the sacrifices made by our brave freedom fighters? An obvious “yes” is the disappointing answer and despite of all the above acceptable questions, we are celebrating “Independence”. An independence, which is overpowered by the lame excuses we find to…
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Indore's land blessed with a Strong employment base from TCS

The news is surprising and is obviously a “good news”. Not only Indore but the whole state is filled with an enthusiastic wave and expecting a bright future of the nation. The mini metro is all set to offer better employment opportunities with nation’s leading software firm- Tata Consultancy Services. Heralding a bright beginning of…
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Offering prayers on the holy EID

Marking the end of Ramadan, the Islamic holy month, the joyous festival “Eid-ul-fitar” is being celebrated with all the sweetness and affection today. After 30 days of hard fasting, everyone is enjoying this beautiful festival with the fragrance of sweet delicacies and greeting the loved ones. This auspicious occasion shares its joyousness with the hindu…
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Google+ after beating LinkedIn and Twitter paces up to outplay facebook!

When did you check your Google account the last time? Probably you won’t remember. But your colleague would have logged in at Google plus at the present moment to take a view of the other websites. Yes, despite of tasting the social networking success a little later, Google has proved itself on the social networking…
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World Population Day: How much do you know about our world

7,097,100,000…and counting. You share the planet with seven billion more! The earth seems to be getting heavier by the day, and according to UN’s current projections, the World population is anticipated to reach between 8.3 and 10.9 billion by 2050. On World Population Day, This very quick accelerating number raises a number of important issues…
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PACKAGING REDESIGN

A packaging redesign is often the first lever that marketers pull when they are either new to a emblem or opposite a trading challenge. If all additional goes wrong, redesign the wrapping and slap a “New Look. identical Great Taste” burst on it. From my time at procedure, I wise that packaging conceive, when finished…
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Advertising – A catalyzer for consumers' never-ending hunger of wants

“A good Advertisement is one which sells the product without drawing attention to itself”, an interesting and apt-to-Advertising quote by David Ogilvy, makes the purpose of advertising even more clear and concise. Before jumping to why advertising is done, it is essential to understand what is advertising. Advertising is all about “persuasion”. It is the…
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