Remember Sanjaya, the charioteer and devoted aide, who narrated the live eyewitness account of the Kurukshetra war to his master, Dhritarashtra. Sanjaya was a master commentator, the epic Mahabharata vouches for that. The question naturally arises, was Sanjaya the originator of live commentary? Let us sidestep the question and move on to “commentary” itself. Sanjaya’s commentary was picture perfect so much so that the blind Dhritarashtra could visualize each scene of the war in reality.
Leave the tales of yore. Let’s deal with the realities of the modern era. Sanjayas galore today. Their vociferous voices dominate the television screens, what you call, “live commentary.” Can you imagine a major cricket match, and for that matter, any sporting event, without the accompaniment of live commentary?
In the coziness of your drawing room, you watch the players play. Simultaneously you hear the commentary. Images stay in memory, some of them last longer. You may recall a few commentaries too, but for a shorter period. Commentary is an art with masterly command over language and deep knowledge of the sport or the event. Example: for a masterful knock by Virat Kohli, an equally matching commentary will be like “sone pe suhaga.” In other worlds, picture perfect images and fitting script keep the audience captivated.
In today’s digital era short films rule the roost in business promotions. To enhance brand equity and corporate image, and promote products and services, nothing suits like short films with sensuous images and subtle script (often as voice-over).
For effective and meaningful promotional films you need the help of experts – in shooting, mixing and editing images as well as script writing and voice-over.
MATChBOX is a leading marketing and promotion company with a decade-long expertise and experience in making promotional films. We understand client’s exact needs and come out with creative and innovative inputs to make the film tempting, trending and go viral. Being a total communication solutions providing company, MATChBOX has the added advantages of its expertise in a plethora of allied areas like advertising, designing, event management and digital marketing besides film making.
MATChBOX is always on the other side of your phone. Just a call, e-mail or SMS, our team will be at your doorstep.