PPC is another effective and paid way adopted by the companies to drive the traffic towards their website and receive high ranking amongst the competitive web results.

PPC can also be denoted by a form of sponsored advertising applied online where an advertiser has to pay the cost only if a user clicks on the referred advertisement. This emerges as a highly cost effective tool for their website.

In PPC, advertising is done through a silent auction or bidding which uses bidding by the advertiser for some of the specific keywords or phrases, which he thinks the user might look for into the search engine to refer specific information.