Makar Sankranti, a festival of Kite flying, til-gud, transition of the Sun God, worshipping of Goddess Saraswati, holy dip, Bonfires and lot more things which are performed as rituals in different parts of India. This major harvest festival is one of the most prosperous occasions, celebrated in almost all parts of India. It’s a holy phase of transition, which marks the arrival of an auspicious phase in Indian culture. This festival is known with different names in different parts of the country and celebrated for numerous reasons by numerous ways depending upon various climate, agricultural environment & cultural background.

It is the day when glorious Sun begins its elevation and enters into the Northern Hemisphere. Sun, the manifestation of God for us, stands as an embodiment of knowledge and spiritual light which gives the message to lead a glorious life full of enlightenment and insight. From North to South and East to West, Makar Sankranti is known by different names with wide variations in its celebration and rituals. One of the most celebrated traditions of this festival is kite flying, the metaphor for reaching to God. On this day, people offer thousands of their oblations to the Sun in the form of kites.

In a true sense, Makar Sankranti owes to the vast region and diversity of culture in India. It holds different mythical & religious significance, represents a period of illumination, peace, affluence & happiness. But instead of all these significances, what this festival brings for us is the reminder to keep ourselves heading towards the goals we’ve set and like a proud flying kite, reach the aim of success by marking our reign in the higher realms.

Happy Makar Sankranti

As a new bloom spreads freshness around and a new-born dream knows no bound, we should welcome each moment of the New Year with more of enthusiasm, positivity and newness.

Renewing our hopes we would have given up few days back, or redoing an important task we would have stopped trying for can give us a good kick start to get prepared for knocking challenges. Beginning from an incomplete work that would have led us to the doors of success, we could try making the whole year a calendar-of-victory. This will help turn each day into a more aspiring one.

Each incomplete plan, incomplete dream or an incomplete effort could drag us backwards in the journey of accomplishments. And that’s what should be the resolution for this year- To complete the incomplete, to plan the unplanned, to perfect the imperfect and to achieve the unachieved.

As a partially executed dream can never take us towards a rising tomorrow, a half-hearted effort can never show our desires the sunrise. Each one of us plans for a blasting New Year celebration. We swear to adhere on our New Year resolutions, try to stay firm on the decision of living as healthy and satisfactory life. But how many of us really stick on the thought that we will not leave anything partially completed and will try hard to fulfill them before it gets late? Indeed a very few of us.

To redefine this year’s mission, we should try to work towards reformulating our approach for gaining happiness. Revising our ways, renewing our vision and welcoming opportunities with a sincere attitude will help us turn each possibility into a sure-shot success.

Looking forward to a HAPPY NEWS each day is all what we wish. Let’s make strong efforts towards bringing in happy news and make this year a HAPPY NEWS year..

India, known to be a country of festivals, holds number of myths and significances supporting these celebrations. Each festival is a result of many traditional legends and myths. The most prevailing message is to remind the importance of goodness over evil, which is the essence of almost all the festivals celebrated.

Dussehra or Vijayadashmi culminates as the tenth day of Navratri and is celebrated to mark the victory of Lord Rama over demon Ravana as well as the killing of Mahishasur by Goddess Durga. A lot of other mythological tales are also associated with this day. But what lies in the heart of each one of them is the same moral of virtue. This virtue is the core of our culture and that’s why we never leave even a single occasion to celebrate its importance. Dussehra is one of these occasions when we come together to burn down Ravana, the embodiment of evil and celebrate the eternal triumph of Lord Rama, the symbol of goodness.

Dussehra comes with the hope to ensure the success in every endeavor that we partake in. This festival inspires us to adopt the characteristics of Lord Rama in our life and reminds us to defeat all that is negative in our life. We all adore and glorify Lord Rama for his ideal personality and virtues that any individual would seek to inspire. He personifies as a basically human but exemplary figure, epitome of goodness and purity.

In this big world we are continuously making efforts to mark our success. But we certainly forget that the success which we are striving to get from the outer world actually lies inside us. The war of achieving that eternal victory actually starts from within, when we start defeating the defects we have. These unknown flaws of our personality comes out every by and then, sometimes in guise of our working style and sometimes in our personal approach towards life. But when we start defeating these flaws we undoubtedly start driving towards the victorious life ahead. Then we will be able to celebrate this festival in real sense.

Happy Dussehra

Non-violence is a practice for dealing with conflict or bringing about social change. It is a moral necessity of any culture and belief to employ the non-violent methods for positive change and international peace.

On 15th June 2007, United Nations General Assembly marked 2nd October as an International day of Non-Violence, established to honor Mahatma Gandhi – an inspiration for non-violent movements for civil rights and social change across the world. This day stands with an ambition to spread the message of non-violence and desire to secure a culture of peace, tolerance and non-violence among people. In India, this day is referred as Gandhi Jayanti, the birthday of Mahatma Gandhi.

Gandhiji was a man of an undeterred spirit & severely practical attitude. With the goal of world peace he had started the peaceful war supporting non-violence in the course of getting back independence of India from the clutch of British regime. For him, non-violence was a belief which he instrumented for righting wrongs & resolving conflicts between oppressing groups, race and nations. He considered violence a clumsy weapon which created more problem than it solved. His conscious efforts towards Indian freedom have suffered many oppressive conditions, protests and challenges. But his commitment towards his belief was firm and unbreakable, which resulted into a completely independent India.

Pursuing non-violence demands courage, the courage to resist injustice without enmity, to unite the utmost firmness with the utmost gentleness, to die but not to kill. Bapu, won his fight against violence with his firm conviction and belief that nothing enduring can be built upon violence. He embraced peace as his religion & faced the challenging context of political and social life with his composed lifestyle.

M.K. Gandhi commemorated as Mahatma from Indians, who left behind independent India, his strong teachings and the message of non-violence for the whole world. “Be the change you want to see in the world”- says Bapu. And this is what he wanted from us to follow- to start bringing the change from ourselves, to adopt his well promoted and supervised legacy of non-violence and spread the practice of peace across the world.

“Ya devi sarva bhutesu, shanti rupena sansitha,
Ya devi sarva bhutesu, shakti rupena sansthita
Ya devi sarva bhutesu, matra rupena sansthita
Namastasyai, namastasyai, namastasyai, namo namaha!

It means

“The goddess who is omnipresent as the personification of universal mother
        The goddess who is omnipresent as the embodiment of power
        The goddess who is omnipresent as the symbol of peace
             I bow to her, I bow to her, I bow to her again & again”
In a country so diversified and culturally rich, each & every festival consist its own holy significances and stories, which are endless and that’s why the celebration of these festivals is also endless. Year after year, day by day… each festive occasion comes and adds more spirit around with fresh excitement and jubilance.

Navratri is one of those festivals which bring immense celebration for the whole country. From worshipping the goddess to performing the garba all night, this occasion brightens each corner of our country with its piousness & divinity. But the real essence of this occasion is the invocation of Goddess Durga and her nine forms symbolizing creative energy and divinity of feminine. In Navratri, each of these eternal forms of the supreme power has their own day dedicated to their worship.

As we all know, in India, the importance of Devi is not only restricted to the divine world, but also has its profound existence in the real human world in the guise of woman, who inherits different aspects of Devi which makes her perform each version with ease. She is the amalgamation of everything that exists and that’s why she is able to reflect the power of creation and creativity in the whole course of life. The glorified and ancient culture of our country finds its synonym of strength in feminine – the ‘Shakti’ which is the fundamental strength that infuses all our lives and therefore is viewed as a Goddess.

This Navaratri, let’s invoke the Shakti within and make ourselves capable of giving birth to creativity. This time, the worship will be done to evolve a new thinking, new dimensions and new ideas to promote success and innovation in the world.

Independence is a power earned by our ancestors so that we could reach the unreached, touch the untouched, explore the unexplored, think the unthinkable and open the doors of opportunities and progress for ourselves.
Independence …freedom…liberty…sovereignty…whatever we call it, has different meanings and values for each individual. But what remains the same is the history of independence that resides deep in each heart, has its life in everyone’s action and its spirit in each thought. That’s why, MATChBOX finds the true meaning of Independence in confronting its services and duties one must perform for its country as an individual.

In the words of Shakespeare-“Thought is Free” and so is our will and determination, which must go beyond the limits of our finite domain we have created for ourselves which could be happen only by realizing the importance of our individuality and by fulfilling all the duties we have given by our country to make our presence worthy and valuable.

So, from this Independence Day, we are going to make a promise that we’ll comprehend the value of our individual duties and rights and take it as a responsibility to fulfill them, so that one day we can become a unified strength of India and proudly rise as WE.

A festival of kinship… of promise… between brother and sister, that they will keep protecting each other with all that is evil. Their loving relationship get celebrated every year by following the custom of tying Rakhi by sister on her brother’s wrist, exchanging vows and responsibility that they will stand by each other till the eternity. This simple thread symbolizes the bond hard to break and love hard to neglect.
On other note, from the perspective of an organization provides communication solutions, this festival depicts for us the picture of our relationship with our clients. Unlike the bond between brother and sister, we also share the same affiliation with our clients and promise that no matter what situations are, we going to serve you with the best of communication solution services. And this affiliation has been knotted with the thread of our thoughts, creativity and promise that with our continuous dedication and efforts we will keep trying to strengthen this knot.

For MATChBOX, this festival is the reason to celebrate this affinity we share and the promise we’ll keep with our clients. Our Rakhi is made up of threads of our thoughts, our efforts, hopes, and of our creativity which protects the requirements of our clients, fulfill all what they expect and bind us together strongly and sweetly.