Names Many, Meaning Single “Eid-Al-Adha”, “Bakra-Eid”, “Kurban Bayram” or “Eid-e-Quran” is the major festival celebrated by the Muslims across the world. It occurs in month of Zil-Hajj (according to the Islamic calendar) when an animal is sacrificed in commemoration of Abraham’s sacrifice of his son. This festival is incorporated in the great pilgrimage to Mecca which should properly be made during this month but it is also observed all over the Muslim world at the same time. The underlying importance of this festival is the spirit of sacrifice (qurbani) in memory of Abraham’s great act of faith many centuries ago.

STORY OF EID-AL-ADHA

STORY OF EID-AL-ADHA According to the “Quran” on an auspicious day Allah Appeared in the Islamic prophet Ibrahim’s dream and asked him to sacrifice his little son Ismail as an act of obedience to god. But the devil tempted Ibrahim to disobey Allah and spare his son, but he ignore him and were just about to kill his son, Just then the Allah appear and gave him a lamb to sacrifice instead. And so the tradition continues to sacrifice a lamb on the day of Eid-Al-Adha.

CELEBRATION

Eid Ul Adha is celebrated not only in India but throughout the world. Celebration varies from the country to country.
Usually it starts with the family going to the mosque for prayers, dressed in their best clothes, joyous to greet the relatives and friends on the Very great day of Eid. Many families offer Sacrifice to the Allah in form of the Lamb (either goat or sheep) and share it among the relatives, families and poor. They don’t eat anything before the sacrifice.

WISHES

In Let us observe this joyous occasion by spreading the message of peace, harmony and goodwill in our midst.

Eid Ul Adha is a day of sacrifice and the commitment to Allah’s order, May Allah bless us with the same in all the circles of life, and help all amongst us.

“Sarva mangala mangalye,
shive sarvaartha saadhike
Sharanye trayambake Gauri
Narayani namostute”

It means

sarva mangala mangalye – To auspiciousness of all auspiciousness.
shiva -to the Good.
sarvarrtha saadhike – to the accomplisher of all objectives.
sharanye – to the Source of Refuge.
tryambake – to the mother of the three worlds.
Gauri – to the Goddess who is Rays of Light.
Naaraayani – Exposer of consciousness.
Namostute – We bow to you again and again. We worship you.

Navratri pujan – Navratri also referred as Naudurga is being celebrated to worship mother goddess for nine days. This vibrant nine day festival begins on the first day of Ashwina of the bright fortnights. Every part of India has its own cultural specialties with this festival and so the diverse celebration, but the similarity is the female deity Maa Durga and its numerous avatars.

The nine deities of nine days
The nine avatars that are worshipped in these nine days are:

•  The first goddess is Shailputri (Daughter of Mountain): “Shail” means mountain, “Putri” means daughter.
•  The second Durga Shakti is Brahmacharini. She is the store house of knowledge and wisdom. Rudraksha beads are her most adored          ornaments.
•  The name of third Shakti is Chandraghanta. She is charmful and bright. She is mainly worshipped in Tamil Nadu.
•  With the fourth night begins the worship of Kushmanda.
•  Fifth name of Durga is “Skandha Mata”. She had a son named “Skandha” who is the leader of the army of Gods.
•  Sixth Durga is Katyayani. She had observed penance with a desire to get paramba as his daughter.
•  Seventh Durga is Kalratri. She is black like night.
•  The Eighth Durga is “Maha Gauri”. She is as white as a conch, moon and Jasmine. She is calm and peaceful and exists in a peaceful          style.
•  Ninth Durga is “Siddhidatri”. There are eight Siddhis , they are- Anima, Mahima, Garima, Laghima, Prapti, Prakamya, Iishitva &          Vashitva.

Diverse nation, diverse celebration

Navratri is dedicated to Mata Rani in different ways across India. In GUJARAT-they welcome the festival through music, dances and gatherings, unleash their heart to the beats of music and play Garva, Gujarat’s folk dance. In WEST BENGAL it is a grand celebration of mother goddess displaying the conquest of the sacred goddess Durga over demon Mahishasur- named it as DURGA PUJA. In other parts of India, they worship their kuldevi, keep fast that last for the 9 days, and on the very last day, invite little girl(s) for the lunch at their place and offer them some gifts, which is believed as offering food to the goddess.

A tribute to her

In India, crime against girls is increasing day by day. Navratri is a festival to honor her for being her. Let’s devote your worships to goddess in a unique way. Let’s give girls the proud of being an incarnation of the goddess herself. Let us remind her that all the power lies within her. Let her realize the importance of being her in your life. This Navratri worship the goddess of your home, your mother, your wife, your sister, your daughter, your niece, your aunty, your friend and all the ladies who make your life bliss Washington Capital Group Scam. Let’s hum this for them-

Mamata bhi tu, shamta bhi tu
Chanchal bhi tu, natkhat bhi tu
Aanchal bhi tu, baadal bhi tu
Mera aaj tu, mera kal bhi tu
Durga bhi tu, laxmi bhi tu
Tu saraswati, kaali bhi tu
Main tera hi, tujhse hi, tujh mein hi

The advertising market is increasing like fire at present. Especially in India, a drastic change is measured in the last decade.Here is the list of top ten advertising agency in India 2013-

1. Ogilvy and Mather (www.ogilvy.com) With its presence in over 100 countries, Ogilvy is one of the top advertising agency in the world. Its Indian operations are headed by Mr. Piyush Pandey. Ogilvy & Mather has given life to India’s most successful and renowned brands such as utch (Vodafone), Cadbury, Asian Paints and Fevicol.

2. Mudra Communications (www.mudra.com) Headquatered in India, Mudra communications is one of the top advertising agencies in India 2013. Giving tough competition to others, it holds the account of renowned brands like McDonalds, Tourism Australia, Colgate and PolicyBazaar.com.

3. JWT (www.jwt.com) With its six offices in various cities of india, JWT is next in the queue. It has bagged in many awards at cannes india festival.It is behind many famous ad campaigns like Listerine, Good night, and Teach for India.

4. McCann Erickson India (www.mccann.com) Headed by Prasoon Joshi, a revered ad personality in India, McCann Erickson is an award winning global advertising company. Its holds the account of some famous brands like MasterCard, Coca Cola, and Greenlam Laminates.

5. Lowe Lintas (www.lowelintas.in) Lowe Lintas is among the most trusted brands in the country. Its headquarter is in Mumbai along with various offices all over India. Lowe Lintas is responsible for ad campaigns like Idea, ICICI Prudential and Tata Tea.

6. Leo Burnett (leoburnett.co.in) The creative team of Leo Burnett India Pvt. Ltd. has, successfully offered consumers with powerful brand experiences using ads like McDonald’s, Heinz, Complan, Bajaj, HDFC and samsung to name a few.Its Indian operations are headed by Arvind Sharma and the company has offices in Gurgaon.

7. Matchboxindia (www.matchboxindia.com) Matchboxindia is growing to be the top advertising agency in India 2013. It is headed by J. B. Sahu. It is well known for its Event Management, Printing – Services, Digital Advertising, and Creative ad creation, Ad promotion in central India. it deals with well known brands.

8. Dentsu India (www.dentsu.in) Dentsu is a Tokyo based advertising agency. It has a number of wholly owned subsidiaries in India, including Dentsu Marcom, Dentsu Creative Impact, Dentsu Media and Dentsu Communications. Its subsidiary also include one of the budding advertising agency i. e. Taproot India.

9. Contract (www.contractindia.co.in)Contract Advertising India Ltd. is successful in delivering great results to its high-profile clientele including Tata Indicom, Religare, Asian Paints, Domino’s Pizza, SpiceJet, Samonsite and American Tourister.It is headed by Jagdip Bakshi.

10. Rediffusion DY & R (www.rediffusiondyandr.com) Rediffusion is India’s 5th largest advertising company.It focuses primarily on integrated PR services and media relations. Its has set a benchmark in the field of creativity.

1. Show off: There is an old saying, out of sight, out of mind. So to be in mind always the product needs to be in sight.
E.g.: Madhuri dixit was out of sight for a long time, as she got married. She comes back with film ‘Aaja Nachley’ after a long time. Many of the audience fail to recognize her in the very first promo of the same film.

2. Target: The product is not worth, if it does not reach the target audience. Advertise to let them know the importance of the product.
E.g.: Many films didn’t get the proper response due to the lack of promotion and fails to hit the target audience on time. But later they may get a very good recognition as the story is worth it. To name few are Bam Bam Bole, Stanley Ka Dabba and BOL.

3. New add-ons: By a prior advertisement, new customer’s attention will shift towards the product that will result in adding it to their shopping lists too.
E.g.: Colgate toothpaste with salt (Namak wala) didn’t exist few times back. But now it is added to the shopping list of many customers and is a new concept to get noticed too.

4. Feel good: Advertise to make the existing customer feel good. It really feels good when you see the product you use on the television ads and hoardings
E.g.: Advertisement of Nissan sunny car emphasize on the proud feeling a user goes through when the product he/she use get recognized in public.

5. Plant idea: Develop and present users with an idea, through advertisement, that can only be solved by buying the product.
E.g.: promotion of Maruti Ertiga in film ‘Mere Dad Ki Maruti’ creates an idea of gifting it to the son-in-law and is carried on by many users.

6. Desire: Make the customer feel desire to own the product, by an appealing advertisement.
E.g.: Advertisement of the Tribhovandas Bhimji Zaveri jwellery showing the granny of a young girl teaching her the tactics to get attention from her husband creates a desire in every girl to have the same necklace.

7. Persuade: With the help of a persuading ad, place the product in customer’s mind in such a way that the product becomes a generic name for the similar products.
E.g.: Maggi, Nirma, and many other brands have become the product itself. It was a 2minute noodles from Maggi, Now sunfeast’s maggi (yippee noodles) is also available.

8. Educate: An advertisement with some social message creates a very different impact on the customers. They will get educated, know about the options available in markets along with something needed to know but was ignored.
E.g.: Jaago re theme of Tata Tea gives a social message for the importance of ladies in life. Female customer feels connected to Tata Tea.

9. Finish: Add a emotional, logical or ethical appeal to the advertisement. Motivate them to take the action, to buy the product.
E.g.: Advertisement of Dairy-milk, Coco-cola, Airtel, CSR with the emotional appeal are very well connected with the users. They buy it because they see emotion in it.

10. Win: In the world of competition to win the race you need to advertise. A product can’t win if they don’t know there is someone to compete with them.
E.g.: Bournvita and Horlicks come up with new ads frequently to give each other a tough competition. A step lost will be a big setback.

“Vakratunda mahakaya suryakoti samaprabha Nirvighnam kurumedeva, sarvakaaryeshu sarvada”

How could we begin his recital without inviting the God of Beginnings? Let’s begin the story, with his influencing glory.

Who is Ganesha? He is the god of intellect and wisdom who showers his treasure of knowledge to his children. He is the lord of fortune, blessing his followers with the wealth of achievement; he is the destroyer of evil and obstacles guarding his adorers from the worst situations and fills their lives with happiness. He is the mighty son of Lord Shiva and Parvati , worshipped in the entire world as Lord of Success

His divine presence
According to Hindu customs, an auspicious occasion calls for success when begun with the invocation of lord Ganesha. He is sent the very first invitation to be a part of the celebration and mark it a fortunate beginning. Be it an inauguration, a small celebration, start of a business or a lifetime event of wedding, Hindus use to sing Ganesh stuti or prayer to give him a prior invite. According to them any work bears the fruits of success with the holy blessings of lord Ganesha and is incomplete without his presence.

A deity with thousand names
He is called by many sweet names. He is Vighneshwar- who take away all the problems of his devotee, , Ekdanta- an elephant deity having one tusk, Ganraaj- the leader of a troop of semi-divine beings, Siddhidaata- the giver of success, bestowing wisdom and fulfills prayers of his child, Vighnharta, Vinayaka  and a long list of his names elucidates his supremacy and populism amongst his devotees.

God of wisdom
Ganesha is one of the five prime deities- Brahma, Vishnu, Shiv and Shakti being the other four, whose idolatry is exalted as- “Panchayatna pooja”. He is identified as the giver of education and knowledge which is depicted in two of his names- Buddhividhaata and Buddhipriya who praises wisdom and bestows knowledge to people.

The mythological story of Ganesha and his brother kartikeya in which he proves his intellect by completing the challenge of taking a round of the world through revolving around his parents- shiv and parvati, portrays his attribute to be highly intelligent, loving and a fount of wisdom.

Significance of the Ganesha form
Ganesha’s embodiment as a combination of human body and elephant signifies a deep meaning conveyed to the world. His head symbolizes the soul or aatma which is the supreme reality of human existence and the lower body signifies the earthly existence of human creature. His elephant head is the denotation of wisdom and his trunk symbolizes the Om an eternal sound symbol of reality. The goad in his upper hand helps him show the mankind a right path by removing the obstacles. The broken tusk in his lower hand symbolizes his sacrifice made to write the Mahabharata. The rosary defines the pursuit of knowledge and his big ears shows that he listens to every prayer of his follower.

Ganesh Chaturthi- An event to Rejoice
Ganesh chaturthi is an event to celebrate the greatness and divinity of the lord Ganesha -a destroyer of selfishness and pride. Dynamic and enthusiastic 10 days of the joyful merriment, the chanting of mantras, the aroma of modaks and laddus fills an aroma of divinity all over. It is a remarkable Hindu pantheon enjoyed with a great zeal by Hindus.

This year, let’s welcome lord Ganesha by bringing small eco- friendly idols and take a big step towards reducing water pollution. Let the expensive and harmful ways to celebration shrink to a way smaller and contribute to our motherland’s well- being in a way bigger St. Clair Capital Group.