Individual or institution, everyone and everything has a story to tell. What matters is the way you tell your story. In this era of communication explosion, the medium on which you tell your story matters the most. As we live in a world of moving images like cinema, TV, video, and Internet, sharing of information through text and static imagery have become passé. Especially for marketing and promotion, video is the preferred tool. Creative corporate video with innovative content has become an essential element for businesses today. Some of the salient advantages of video are:

Drives Engagement: The marketplace is already overcrowded with cut-throat competition. Unless you have something innovative and creative to offer, your voice will be lost in the din. Here comes the importance of video. Viewers would prefer to click and watch a video on your website or social media page than having to read through text. This creates a direct connect between viewers and your business which could lead to real sales and revenue.

Enhances Brand Visibility: Creative corporate video showcases your company’s brand with your corporate message which will remain imprinted in viewers mind. This enriches customer engagement and brand recall which will tilt their purchase decisions in your favour.

Increases ROI: Viewers tend to share the video they like which enhances traffic to your site. A video that depicts powerful branding with a clear message attracts more traffic, ultimately resulting in more conversions; thus getting you better ROI.

Boosts SEO: Video enables you to use the trending keywords that are associated with your business and video content. This helps drive traffic to your website resulting in a spurt in your search engine optimisation (SEO). As you post more creative and engaging videos, they improve the search rankings and thereby improve visibility of your website. More traffic to your website means more potential to generate enquiries and conversions.

Leverage the Social Media Edge: The popularity and usage of social media is increasing by the minute. People just can’t resist the temptation to ‘view, share and forward’ creative videos with meaningful content. Make and post regularly videos that entertain, engage, educate or tell interesting stories, and see how they are viewed, shared and spread like wild fire on the social media landscape. Remember, your corporate videos about your brand and business stand to fetch you the best returns with increase in sales and profits.

MATChBOX is a leading digital marketing company with over a decade of experience and expertise in corporate video production. If you would like our expert advice on making creative and innovative corporate videos for your business, please get in touch.

In this time of slump in the market, social media marketing can help, especially small businesses, to tide over the crisis to a great extent. Let us take a look at the salient advantages of social media for small businesses to grow.

Larger Audience: It is estimated that more than half of the world’s population uses at least one social media platform. The number is growing by the day without any geographical restrictions. A good portion of this growing audience is highly targeted customers. Thus through social media your brand and business stand to get exposed to broader audience.

Brand Building: Today’s customers are highly brand conscious. Social media is the perfect platform for small businesses to promote their brand. The more the visibility of your brand on social media, the more the targeted customers get drawn to your business. Once they engage with your brand they are most likely to become repeat buyers and can help spread brand awareness which means opening up enormous opportunities for business growth.

Cost Effective: Anybody can open a social media account, but unless you have a clear digital marketing strategy in place, it may take months or even years to get followers. A dependable digital marketing company can create result oriented social media strategy for your business and unleash appropriate campaigns that can produce tangible results.

Business Growth: No matter what you are selling, social media is the best platform to get best ROI. A reliable social media marketing agency can facilitate to make best use of all the available online resources to enhance your business.

Bilateral Communication: Social media dispenses information about your brand and products to existing and potential customers. Likewise, you can connect and engage in healthy communication and build a fruitful relationship with your audience via social media. This bond will open the floodgates of avenues for exponential revenue.

MATChBOX is a leading digital marketing company with over a decade of experience and expertise. Our expertise in social marketing can get you the best results. Connect with us and we will show how your small business can make it big on social media.

Graphic designs play a key role in the modern competitive business environment. Be it a logo, brochure, website, branding, signage, packaging, or just your business card, designs that stand apart create the first-time-right impression in the minds of consumers. As an impressive logo is the basic need to build brand identity, in this digital era, creative graphic design service providers can create unique mobile apps and social media pages to promote your brand and business. Graphic design is equally important in both physical and virtual markets. Some of the salient benefits of creative graphic designs are: t

Establishes Brand: When we see an attractive logo repeatedly, it automatically connects us to the brand it represents. Likewise, we see a lot of designs on a daily basis such as ads, websites, and business cards; all these enable us to recall the brand. Remember, brand directly connects to the products and services. Thus design-enabled brand recall enhances business opportunities.

Spreads Brand Message: A unique graphic design is better poised to convey a specific brand message to your target audience. A professional graphic designing company can create the right design that amply conveys your brand message to elicit right response.

Boosts Business: A unique and creative design can imprint lasting impression in the minds of the viewer. Viewers identify the design with your brand and business. Every time people come across your design, it brings them closer to you. The impact of the graphic design highlights the class of your company and quality of your products. In the process, you gain many new and loyal customers.

Enhances Goodwill: Cutting edge graphic designs are great tools for building goodwill in the market. An artistic graphic design can enhance the confidence of existing and potential customers in your company and products. Sooner or later many of them will become your loyal customers.

The Professional Edge: Graphic designs are capable of leaving a lasting and positive perception about your brand and business amongst your clients and other stakeholders. If your logo and other graphic design elements are aesthetically superior, they create the impression of a professionally managed business house which leads to business growth.

MATChBOX is a one stop shop for all your graphic design needs with over a decade of enriched experience. Design of logo, website, social media pages, mobile app, brochures, newsletters, packaging or any other needs, you just name it, our graphic artists will have the most effective and result-oriented graphic designs custom-made for your business.

The significance of social media marketing can be gauged by the fact that over 90% of all marketers say that their business exposure has increased with social media marketing. Irrespective of the nature of your business, products, services, and customer base, social media can help grow your business and build brand equity.

Drive Target Audience with Social Media Posts: A substantial chunk of your customers, if not all, are on social media. Target all these customers with regular posts and contents on your social media page. Link your social page with your website and blogs. This way your social media traffic can be conveniently diverted to access your website/blog and get latest updates about your business, products and services. If your posts are attractive and meaningful, users will share them widely; thus increasing your audience manifolds. This is bound to give a fillip to your leads, enquiries and conversions.

Boosts Your SEO: No doubt, your killer content strategy determines your rankings on search engine. However, when you drive traffic to your optimized pages, it will help your rankings to rise faster.

Advantage of Targeting and Retargeting: You can categorize customers, customize ads as per customer expectations and float them on social media platforms. Engage the services of a dependable digital marketing agency and with their help you can see exactly which ads are turning prospects into customers.

Find Those Unknown Customers: There are always customers out there on social media looking for information, even if they are not familiar with your brand and products. There are avenues to set up streams with specific keywords relevant to your business. A reliable digital marketing agency can help you in directing those customers to your site and show that your products can cater to their needs.

Exciting & Entertaining: Social media marketing is fun. Apart from the ‘business as usual’ approach, engage with your like-minded audience on other trending topics. Entertain them with your wits and wisdom. Be careful and harmless in your comments. A professional digital marketing company can help you handle this aspect to your advantage.

Social media influences your brand perception than all other marketing tools or techniques. Regular meaningful and content-rich posts/blogs can enhance your brand image and boost business. MATChBOX is a leading result-oriented digital marketing company and they can help your business to surge ahead and imprint your strong impressions on the social media landscape. Just give us a call and we will get you on the path to success.

The Power of Website for Business: Online sale is the mainstay of modern business and without a functioning website you are missing the boat. Be it a startup company, small/medium business or a corporate conglomerate, website is a key element in the modern business landscape as it gives you the chance to connect with countless potential customers.

The Vital Factor of Visibility: A strategic location as nearer as possible to existing and potential customers is all the more important for opening a store. It is futile to question the vital factor of visibility. However, if you want to grow your business by reaching out to unknown potential customers, nothing works better than a responsive website, no matter even if your store is in an obscure location. Website enhances your online visibility beyond compare.

One Up on Competition: Remember your competitors would already be online. This puts you in an enviable position as you can develop your website better in design, quality, content, and look and feel. It doesn’t mean you wait and follow others. If your competitors are not already online, grab the advantage of being the first with a website and take the initial lead. You can maintain he lead by revamping and redesigning the website from time to time.

Be the Trendsetter: To leverage the maximum potential, rather than going with the trend, be a trendsetter with a creative and innovative website, thereby your online presence becomes a benchmark. Thus your business stands to attract more traffic, much beyond your target audience and in the process your business grows exponentially.

Win Over the Best Talent: Wooing new customers and increasing business apart, you would certainly like the best people to work for you. It is imperative to sustain and grow further. Talented people with new ideas check your website before they think of making the move. The more impressive your website, the more the chances for you to attract the best talent.

Don’t be content with mere social media presence. When it comes to profitable online business, nothing can match the power of a responsive website. Social media, of course, has its advantages. But a functional website enhances your reputation and gives you an unmatched global presence.

For creating new website or revamping existing website, take the help of reputed digital experts. MATChBOX with its more than a decade of experience and expertise, has established itself as a company dependable for everything in digital marketing. Being a complete digital marketing solution provider, Team MATChBOX has pioneered the art of designing creative and innovative websites. With its creative graphic designing expertise and mastery in creating innovative contents MATChBOX develops websites as digital masterpieces. We are keen to be of service to you. Just drop a call.

If you want to succeed in online business, you cannot afford to overlook the massive benefits of content marketing. However, often people regard content marketing as a free advertising tool which is not entirely correct. Rich content and its smart execution are paramount for content marketing success. Here are some of the salient benefits of content marketing.

• Promote your brand, products and services among existing and potential customers, and enlighten them about future plans.
• Bolster conversion. The more engaging your contents, the more the conversion rate.
• Forges a lasting association between your brand and customers.
• Continuous engagement with your audience and convince them how your business can benefit them.
• Enhances SEO visibility and enables top ranking in search engine results.

Though there are many types of content marketing, some of the most popular options are:

• Social Media Content Marketing
• Infographic Content Marketing
• Blog Content Marketing
• Podcast Content Marketing
• Video Content Marketing
• Paid Ad Content Marketing

Effective content marketing enables you to reach your target audience and boost conversions. Other direct advantages of content marketing are, build your brand equity, and embark on an exciting relationship with your existing and potential customers.

MATChBOX, a complete digital marketing solutions providing company is happy to be of service to your business. We have experience and expertise in result-oriented digital marketing services for over a decade. We have creative content developers, graphic designers and digital experts to extend the best services to you. Team MATChBOX is capable in understanding the nature of your business, your expectatins and determining the type of content marketing that works best for you and audience. Accordingly we develop the most appropriate content marketing strategy so as to leverage the maximum benefits. We will be glad to answer all your queries. Just drop a call.

In the modern digital landscape, if you want to increase sales with incremental business, you need to have a convincing online presence. Of late, E-commerce is witnessing an unparalleled increase globally. Crisis situations like Covid-19, provides a further fillip to the online sales. Don’t you want your business to benefit from this burgeoning online bandwagon? If so, it is high time that you developed an effective Search Engine Optimization (SEO) strategy which can help you exploit the online business potential.

Keyword is the Key: In internet search, keywords play the most significant role. The more you use the most relevant keywords, the easier for potential customers to find you. Among other keyword planning tools, Google AdWords is a prominent example to start with keyword research. Right and trending keywords help you connect with potential buyers who are interested in your products. Determine the keywords relevant to your business and use them meaningfully in your website content, social media pages, blogs, URLs etc.

Compelling Content: Your online contents need to be meaningful, interesting and aligning perfectly with the keywords. As the prospects explore the internet for products/services same as yours, inevitably they run into relevant contents in web pages, blogs, and social media posts. If your content is most impressive, most relevant, engaging and gives the impression of reliability, it will feature on top of all others and create the first impression in viewers’ mind which will most likely convert into actual sales and kick-start a lasting relationship.

The Local & Mobile Edge: Mobile responsive web pages and local content have become essential ingredients. Now-a-days vast majority of people are searching the internet while on the move on their smartphones. Consumers prefer doing business locally and they search on the net before taking the purchase decision. Ensure that you have a mobile responsive digital footprint with local content which includes local keywords and landing pages.

Be Social & Widen Reach: Social media is growing far and wide among the elite and the laymen alike. Netizens resort to social media platforms for engaging content. Be active on social media with content rich (including keywords) posts. Thus widen your chances of reaching out to new audience, woo potential consumers and turn them loyal to your brand.

Leverage the SEO Edge: SEO is an essential tool in modern times for online business. SEO enhances your online visibility and diverts more traffic to your web pages which enables conversion of leads into loyal customers.

MATChBOX, a leading digital marketing company with over ten years of expertise and experience, can help you in creating, maintaining and constantly updating your SEO strategy. Being a result-oriented digital marketing agency, Team MATChBOX can understand your exact needs and come up with the most effective digital and SEO solutions for your business. Let us join hands. We are just a call away.

In India, Raksha Bandhan which normally falls in the month of August marks the onset of festival season. The coming months will see an array of festivals like Ganesh Chaturthi, Navratri, Dussehra, Dhanteras, and the festivities end with Deepawali celebrations. Customers embark on a buying spree in this season and their wish list practically ranges from paint to platinum. Marketers vie with each other with inflated schemes, offers and freebies to attract customers. It is not uncommon that the festival (shopping) season is stretched up to New Year.

Social media is the new marketplace for sellers and buyers alike. Especially in the present pandemic times when people prefer online purchase, social media rules the roost. The excited social media platforms respond by constantly evolving and introducing newer features to uplift their significance for users and businesses.

If you are not promoting your brand and business on the digital landscape, especially social media, it is the right time to start. If you are already there, analyze and see if you are deriving the desired results. In either case, it is Advantage You if you rope in the services of a result-oriented digital marketing agency for creating or revamping your social media presence to make most of the festive season.

In the digital era, social media platforms provide a win-win situation for your business as you can connect and engage creatively with users which in the festive season can convert into actual sales for your products.

Launch unique festival specific campaigns and promote it aggressively on social networking platforms. Forget star-studded campaigns. Campaigns that capture instant attention of consumers and overtake them emotionally fetch the highest ROI in terms of incremental business. A creative digital marketing company can make it happen for your business.

Now-a-days social media has also become the platform to celebrate special personal occasions as well. You can greet your existing customers on special moments of their life and potential buyers are bound to notice it. A unique, creative, and innovatively designed message of greeting is sure to elicit more ‘shares’ and thus taking your brand and business miles ahead.

The time is ripe. Festival season has already erupted. MATChBOX, a leading digital marketing company</strong>, with over a decade of experience and expertise offers its services for online marketing and promotion of your business. Effective social media marketing is our forte. We have all the relevant resources like creative graphic designers, experienced content writers and digital experts to carry out the task beyond your expectations. Contact MATChBOX for all your digital needs.