Picture this- on one hand, your inbox is bursting with DMs inquiring about your social media activities and statuses. On the other hand, your phones are alive with continuous chirps from Twitter as the world shares their thoughts and opinions. Your Facebook is also brimming with more digital delights. Whereas, your Instagram feeds are chock full of inspirational stories and instances. With social Media in our palms, isn’t everything just a click away?
Through social media, the old school methods of marketing a product/service have leveled up. With new tricks up its sleeve, social Media has taken the world by storm. In the wake of the Social Media Marketing procedures, Digital marketing and advertising through minimalist and colorful visuals have changed the face of the market and the ways in which it operates today. Social media has contributed and aided the corporate and business forums in several ways-:

• To Inform, Reform and Transform–
The whole idea of using social media as platform for digital marketing and advertising is to inform and present the product or service to the customers in such a way that it grabs their attention. Social media is that extra garnish that can boost the awareness about the said products or services, with its far reaching connectivity.

• A window into the Real Deal –
One does not only market or advertise their products, but they also interact and intermingle personally with their customers through social media. For instance using Whatsapp for consultation about services or the use of Instagram for sharing advertisements and commenting on posts has become a common process. Social Media helps us get a good idea about the products or services we chose to fulfill our requirements.

• Don’t regret, now you know your target–
Social media has a major role to play in formulating the foundation of the popularity of various brands and companies. It acts as a communication tool that provides a forum for digital marketing. This increases access of the products/services offered by companies, to those who are interested. Social Media marketing methods also make the products and services visible to those who are less aware. In totality, knowing the target audience becomes easier with social media, as it creates a bridge that helps companies to have access to the knowledge about the needs of the customer base.
In this gilded era of new age technology, Social Media is the jewel in our crown. It has presented the whole world to us on an embellished platter. With a hack for every need, social media has a solution for every problem.

If you are looking for the most efficient Digital advertising company in Indore, we have found you a match. MATChBOX is one of the best digital marketing and advertising companies in the city and is highly acclaimed for the quality of the multifarious services that it offers. We are equipped with trained specialists who can skillfully use social media for presenting your business and its services lucratively. Through the means of social media marketing, SEO, digital advertising, website designing and the like, MATChBOX offers its end-to-end services with an aim to provide complete solutions to your communication needs!
If you need experts for your business and product promotions, then contact MATChBOX to set your mark in the world of Digital Marketing.

It’s not about sequels. A sequel suffices with remotely connecting to the original, but it could be an entirely different story. It’s not less challenging, and for that matter any story-telling, if you want to make it a blockbuster. More challenging, however, is telling the same story and still hold the audience spellbound. It is the treatment you administer that matters. Treat it differently and passionately without seriously harming the soul of the original story.

Stories galore in Indian literature and cinema of a poor hero and rich heroine, or vice versa, falling in love with the quintessential villain playing the spoilsport. After much sufferings, the antagonists relent and the hero and heroine live happily ever after. It is not uncommon that the story ends with one of them or both of them end their life or getting killed. Out of hundreds of such stories, only a few strike the right chord.

In nutshell, it is how you orchestrate it. Present it in such a way that every time the audience feels it differently as an entirely new story.

Yes, it’s wisely said, “Everyone can tell a story but not everyone knows how to tell a story.”

In the current scenario where smartphones and social media rule the roost, millions of posts, texts, and audio-video clips run hither and thither. But not any of them goes “viral” or “trending”.

Like the old adage that all that glitters is not gold, all posts on the social media are not hits. In fact, vast majority of them goes unnoticed because they fail to attract audience as they are poorly packaged and presented.

Promotion and marketing on social media are no exception. Your products and services may be the best-in-class. But if you don’t present them properly on social media, they won’t fill the bill.

For proper digital marketing and promotion of your business, first and foremost, you must have the backing of expertise. The right digital agency can help you get results beyond your expectations.  

MATChBOX, a digital advertising agency in Indore has all the expertise to handle social media for business promotion most effectively and meaningfully. Being a complete communication solutions providing company, MATChBOX has the relevant technology, expertise and experience to handle social media marketing and promotion with creative and innovative edge. We understand your exact needs and devise the most result oriented strategy to showcase your business on social media.

Connect with MATChBOX, creative ad agency in Indore and see how your business surges ahead.

The just concluded General Elections 2019 has brought out the true power of social media forcing the political parties and candidates to rejig their marketing strategies.

Gone are the days when parties pre-reserved or earmarked roadside walls for publicity as also resorted to huge banners, posters and cut-outs. Even handbills are rare to see now-a-days. Social media is the new ‘visible’ medium of publicity. Political parties flourished on it. Parties are packaged as corporate, candidates and leaders are showcased as products, and consumers had an exciting time.

According to experts, despite all the memes, trolling, trending and the campaigns, the full potential of the digital media as a marketing vehicle remains untapped.

A senior executive of a global digital agency points out that in the real sense almost all parties have underspent in digital space albeit speculations of increased spending on digital media and this year the battle would be fought digitally. Going by media reports, the combined poll ads done on Facebook and Google are around 139,000.

Another digital expert shares that approximately Rs.500 crore is said to have been spent this time on the digital media platforms signifying a growth of over 70% as compared to general elections of 2014.

It is worth considering the amount of money spent on troll armies, WhatsApp groups and other social media pages. All these meant to promote different political parties, ideologies, and leaders.

The magnitude can be gauged from the fact that there were thousands of groups engaged in gathering information and creating memes and trolls. Then these were relayed across the country in all the regional languages as well.

According to an estimate, there were more than 84 million new voters and 300 million voters of Facebook. Hence the spends had to be leaned heavily on digital as this category of audience spends more time on social media.

Though opinions are divided on the role of social media and the digital space on the election results, the mass appeal and the reach and influence of the medium over a vast majority of the populace is widely acknowledged.

It all point to the enormous promotional and marketing advantages of digital and social media. It is high time you changed your marketing strategy and thought seriously about digital and social media marketing.

MATChBOX, digital advertising agency in Indore, has the experience and expertise in handling effective and result oriented digital and social media campaigns including political. Though we remain apolitical in letter and spirit, we have successfully conducted social media campaigns for diverse political entities with same sincerity and devotion to all of them.

Being a Total Communication Solutions Providing Company, MATChBOX has the added advantage of unmatched creative and innovative expertise to conduct highly successful digital/social media campaigns for any product or service and any other entity or cause.

Social media is an effective and powerful marketing tool for every business. Not only does it builds reliability and class, it also allows companies to interact with customers directly. This highly popular platform has the potential to create familiar and instant connections – but remember, with poor planning, your social media marketing can go haywire. Before you jump into the social media bandwagon, you must know the right ways to use these networks. Still better, you can connect with a digital marketing agency which can help you to leverage the social media advantage for growth.

What to do and what not to do in social media platform

Dos

1) Let your social media profiles contain complete information

Before you post anything, your social media profiles must be filled completely. Take time to login to each social media platform and add full information. Don’t just copy and paste it from one platform to another.

2) Stay connected

As more customers find your social media pages, they’re going to engage with you more. With every post you make, you’ll be loaded with comments and queries.
Regular interaction with your followers is always fruitful. When you see a question or comment, you should send a friendly reply which will create a goodwill and good connection with customers.

3) Be consistent and share thoughtfully.

Consistency is the key. You have to post regularly that you stay connected with consumers, but not so much that they find you repeating the same tune or irritating. Your posts represents you and your business. So share contents that will be of interesting to customers.

4) Keep your business & personal accounts separate

When creating a business page, keep your personal and professional pages separate on social media. By being consistent with the types of content you share via your business profile, your clients know which account to follow.

Don’ts

1) Being needy

Don’t constantly ask your followers to please follow or beg for liking your post. It’s perfectly acceptable to let your followers see your personal accounts and know what you have in your business pages and what they can get if they follow you.

2) Use of unnecessary hashtags

Do not use unnecessary hashtags with every word or a sentence. Excessive use of hashtags is also one of the worst social media practices that you should avoid. Using proper hashtags connects your post to other related posts and hashtag should be used for this purpose only, and not for letting your post look creative.

3) Negative comments

For a business owner it is not uncommon to receive negative comments on social media platform. But customer is always right – even if they are wrong. Respond to them positively with an apology and it is bound to produce favorable results.

4) Compromise quality for quantity

Focus on quality instead of quantity. Choose and be active on two or three social media platforms where traffic of your targeted audience is maximum. Focus on these channels for better results.

As a business owner you may not be able to devote much time to handle social media. It is always rewarding to rope in a digital marketing company. MATChBOX is a digital advertising agency in Indore with enriched experience and expertise to effectively handle social media management for any sort of business or service. Not only social media, MATChBOX is also known as a leading web designing company in Indore. Understanding your exact needs, we will extends you effective, meaningful and result-oriented digital services.

SEO is the process of increasing traffic to your website through search engine. Nothing matches Google when it comes to search engines. It’s not easy to rank on Google first page. Your keywords should be such that they could generate loads of free traffic to your website. Now it all depend on the rate of conversion of these increased traffic into sales. More the conversion, more the chances of your website appearing on the first page. Sounds great, but it’s not that simple. The key is to attract more traffic to your site. For this you need to have an effective SEO strategy to make it happen. Here comes the role of an experienced and expert digital marketing agency that can devise the right SEO strategy for you and divert traffic to your site. A capable digital marketing agency is the one that works according to Google algorithm.

Let’s examine what are the SEO strategies that Google rewards:

• Every Page should have Content

Pictures and graphics apart, every page should have content. Google rewards based on the quality of the content. The content you create should not only stand out qualitatively but meaningful and attractive also to capture the attention of visitors. The content should be relevant and useful to the visitors. Thus you can gain higher ranking in search engine results. 

• Meta Description Tag

Meta descriptions are the items which appear in the search results. Meta description tells visitors about your website. Meta description should contain your optimized keywords. Google collects large amount of information for SEO from meta description.

• Use ALT Tag in Pictures

Pictures certainly add to the attraction of your website. However, Google does not recognize what the picture is all about. Hence the need to use ALT text to describe about the picture. Adding your keywords to the ALT text of the image will also help increase traffic on your website.

• Build Backlinks

Backlinks are the key for your online success. Backlinks are the external links that point connect to your page. You can create backlinks by writing and placing articles, article directory websites and blog.

• Paid Promotion on Social Media

Social media is an excellent platform to attract traffic to your website. Most social media platforms like Facebook and Instagram have promotional ads which can get more traffic to your website.

It takes money to make money.

If you want to expand your brand, increase your sales, and grow your business, you have to invest money in marketing to make it happen.

It is estimated that 72% of consumers are already connecting with brands through various digital marketing channels and activities.

As vast majority of your potential customers are active online, your business should be visible online too. 91% people use search engine frequently. You need to leverage this massive potential of the digital space.

78% of the local searches are done on smartphones. Customers are now using their mobile devices virtually anywhere anytime to search for local business and buy things.

62% of the companies have witnessed incremental sales volumes after designing a mobile friendly website. Now-a-days people spend much time online on social media platforms.

50% of the searches are from voice search engine and voice recognition technology is getting more advanced.

82% of people watch videos online. Of late, video marketing has emerged as one of the fastest growing digital marketing strategies.

Access Unlimited:  By effectively using digital marketing, your business can reach far and wide, with unrestrained accessibility as the digital space has no limits.

Profitable Cost: Digital advertising is cost effective. Thus your business reaches more people at much lower cost.

MATChBOX, a total communications solution provider company with specialization in advertising, event management and other related functions, has a full-fledged digital experts team to provide digital solutions tailor-made for your requirements.