Over 30,000 new products are estimated to be introduced to the market every year and around 95% of them fail to make a mark. It is becoming extremely difficult for new products to make an impact as the market is getting flooded with products and services of similar features. In the absence of a strategic…
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If you are keen to grow your online business, it is imperative that you should include video marketing as an essential tool in your marketing strategy. Nothing works better than a creatively crafted corporate video when it comes to wooing new customers and improving the engagement with existing customers. While videos are an effective marketing…
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You host many corporate events throughout the year. Also you participate in many corporate events. The events can range from conferences attended by internal team members to events participated by external guests like customers, suppliers, and other stakeholders. Depending on the need, nature and demand, events are conducted at in-house venue or at external venue.…
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An idol made of clay when ceremoniously installed at a place of worship amidst chanting of mantras or prayers, it transforms into the image of God. Likewise, if a sister ties a simple piece of thread on the wrist of her brother, it becomes “Rakhi”, the symbol of the sacred sister-brother relationship. In the context…
Continue reading Raksha Bandhan: Celebration of the Bond of Love, Trust & Commitment

Internal branding is an important aspect for every company. Whether your business is small, medium or large, you should have a proper internal branding strategy. It can be a part of your overall corporate strategy to enhance your brand image, motivate employees, and raise the ambience of workplace. Let us examine some of the salient…
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Beyond sitting in seminars and conferences, the emerging trends, globalization and evolving of market command, have raised the bar of exhibitions and fairs to amplify marketing and promotions of brands, products, and services. In fact, trade shows today act as a significant catalyst for business and trade development. What the guests hope for is a…
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Designs are serious business today. Good graphic designs enhance the visual impact of your business, especially in the digital arena. Professionally created innovative graphic designs have the power to uplift the style and saleability of your products. Deploying latest technology, graphic designers create compelling designs by skillfully blending photography, illustration, typography, and motion graphics. Let…
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The technique of marketing a company through paid adverts that display on search engine results pages(or SERPs) is known as “search engine marketing“. The biggest advantage of search engine marketing is that it gives businesses the chance to display their adverts in front of motivated consumers who are prepared to buy at the exact moment…
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When it comes to professional conferences it simply means perfection. From its planning to its execution, a result driven Event Management Company should be able to effectively perform all the tasks to make the event fruitful for the company as well as the audience. Corporate events serve as springboards for creating crucial client and company…
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You heard it right. You also would have watched an online video about a product of your interest. Has the video influenced your purchase decision? Most probably, yes. Even if your answer is ‘no’, the visuals you watched must be still remaining etched in your mind. It is estimated that as against reading about a…
Continue reading Corporate Video – The Smart Way To Grow Your Business