It is a proven fact that digital advertising highly influences buying decisions of consumers. Whether you are a manufacturer, marketer, and retailer or engaged in any kind of business activity, digital displays of your products and services can communicate the messages more effectively, on the fly, if they are custom-designed for the target audience. This…
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Effective Advertising – Guarantee for Enhanced Business
There are several ways of advertising like print media, electronic media, digital/online or traditional means such as hoardings, banners, posters, wall painting etc. Major objectives of advertising are promotion of product, services, brand or creating and building brand image. Advertisements will become meaningful only when it facilitates revenue enhancement for the advertiser by way of…
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Product Promotion in Festive Season for Spurt in Sales
After the scorching heat of summer, the onset of monsoon is always a great relief to all, from rural farmers to business tycoons. Monsoon also heralds a feel-good season of festivals. In India, the festival season commences with Rakhee (Raksha Bandhan) in August and ends with Christmas in December. You may also extend it a…
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Important factors for making Every Event an Occasion to Cherish
With varying nature and requirements, it is difficult, if not impossible, to define event management. However, it can be safely said that event management is showcasing events eventfully and making them occasions to cherish. The emphasize is on “showcasing” not managing. Managing of events not always necessarily rise to the level of showcasing. Showcasing of…
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Create, Build & Promote Brand Online For Rapid Business Growth
“Brand is a thought. A thought that lives in peoples’ minds.” – Harish Bijoor, Renowned Brand Guru Brand can be a symbol, picture, word, adage or a combination of such elements. Not only manufacturers, products and services; various institutions and social welfare organizations also have their own brands. What is more, even places and people…
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Difference Between SEO and SEM – MATChBOX
Apart from conventional means, doing business online has become the norm of the day. “Online business” is convenient and easy to transact, both for the seller and buyer. More importantly, promotion of business online can reach out to enormous potential customers far and wide. SEO & SEM, both are part of Inbound Marketing that can…
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Cocktail of Creativity, Innovation and Knowledge
The word “film” is actually an expansion of the moment, which makes it quite a thought provoking word. Films are powerful medium to entertain, educate and inculcate people. Films are the blend of creative thinking and technical expertise that brings attention of audience towards it. The art of film making is incomplete without creative inputs.…
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GST – Impacts and Implications From July 1, 2017
One of the main objective of Goods & Services Tax(GST) is be to eliminate the double taxation i.e. cascading effects of taxes on production and distribution cost of goods and services. Introduction of a GST to replace the existing multiple tax structures of Centre and State taxes are not only desirable but imperative. Integration of…
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Indian Internet Users will Cross 829 Million in 4 Years
A recent report says that Internet users in India are set to double by the year 2021 from 373 million (in 2016) to 829 million. It means about 59% of the population will have access to Internet by then. Consequently, the number of devices will increase from 1.4 billion to 2 billion. The Internet protocol…
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World Environment Day (5 June, 2017)
MAA, TUJHE SALAAM! World Environment day is being celebrated on Monday, 5 June, 2017. Being a prominent event management company in Central India, we take this opportunity to suggest how can the environment be protected while managing the events. Waste Management One of the biggest concerns happens to be the excessive litter and waste at…
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