Scenario-I: Devising a business strategy is no child’s play. It’s a serious process. First and foremost, you form a team. The team meets at a designated date and time. It discusses, debates and disperses with a vow to meet again. The process goes on and on till the Ultimate Boss slaps an ultimatum for result. … Read more
Remember Sanjaya, the charioteer and devoted aide, who narrated the live eyewitness account of the Kurukshetra war to his master, Dhritarashtra. Sanjaya was a master commentator, the epic Mahabharata vouches for that. The question naturally arises, was Sanjaya the originator of live commentary? Let us sidestep the question and move on to “commentary” itself. Sanjaya’s … Read more
A corporate video for brand and business promotion can tell a compelling story in a concise way. If made with imagination and creativity, a video can have highly positive and long-lasting impact for your business. Some of the other salient advantages of using video for your business are: Marketing Pleasure One of the major advantages … Read more
An event is not just a cacophony of activities. Of course, a variety of activities can happen simultaneously to engage and enthuse the audience. But it should be planned and organized in an orderly and systematic way. Here comes the pertinence of creativity. We believe that creativity is the lifeblood of an event irrespective of … Read more
Picture this- on one hand, your inbox is bursting with DMs inquiring about your social media activities and statuses. On the other hand, your phones are alive with continuous chirps from Twitter as the world shares their thoughts and opinions. Your Facebook is also brimming with more digital delights. Whereas, your Instagram feeds are chock … Read more
It’s not about sequels. A sequel suffices with remotely connecting to the original, but it could be an entirely different story. It’s not less challenging, and for that matter any story-telling, if you want to make it a blockbuster. More challenging, however, is telling the same story and still hold the audience spellbound. It is … Read more
The just concluded General Elections 2019 has brought out the true power of social media forcing the political parties and candidates to rejig their marketing strategies. Gone are the days when parties pre-reserved or earmarked roadside walls for publicity as also resorted to huge banners, posters and cut-outs. Even handbills are rare to see now-a-days. … Read more
Social media is an effective and powerful marketing tool for every business. Not only does it builds reliability and class, it also allows companies to interact with customers directly. This highly popular platform has the potential to create familiar and instant connections – but remember, with poor planning, your social media marketing can go haywire. … Read more
SEO is the process of increasing traffic to your website through search engine. Nothing matches Google when it comes to search engines. It’s not easy to rank on Google first page. Your keywords should be such that they could generate loads of free traffic to your website. Now it all depend on the rate of … Read more
It takes money to make money. If you want to expand your brand, increase your sales, and grow your business, you have to invest money in marketing to make it happen. It is estimated that 72% of consumers are already connecting with brands through various digital marketing channels and activities. As vast majority of your … Read more
